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Recent blog articles

Google Local Service ads for law firms

| Erik J. Olson |
Google rolled out a new PPC advertising product that recently appeared in markets around the United States for law firms. These ads appear a…

Is TV or Search Advertising More Effective for Law Firms?

| Erik J. Olson |
Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast televisio…

Hiring a Digital Marketing Agency In Virginia Beach

No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…

How to Apply for the Payroll Protection Program (PPP)

It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started …

Do I Need A Digital Marketing Plan?

| Erik J. Olson |
A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about…

Is Facebook or Google Advertising Better?

| Erik J. Olson |
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, t…

How to Convert Website Visitors into Sales

| Erik J. Olson |
One of the seemingly often forgotten purposes of most websites is to make money. Good content and visitors are great but if your goal in cre…

Digital vs. Traditional Advertising Costs

| Erik J. Olson |
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…

How Voice Assistants Are Taking Over Search

| Erik J. Olson |
Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazon, Google, and Apple. The use of voice assistan…

Messaging: The New Innovative Marketing Strategy

| Erik J. Olson |
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…

How to Market to Generation Z

| Erik J. Olson |
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…

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