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How to Attract Online Customers To Your Law Firm

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

How Long Does SEO Take To Work?

| Erik J. Olson |
Impatient with the distinct lack of traffic, clicks, and conversions on your law firm’s website? Concerned that your site isn’t rapidly ri…

How To Use LinkedIn In Your Law Firm’s Marketing Strategy

| Erik J. Olson |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …

How Much Should You Spend on Law Firm Marketing?

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

Why Your Personal Injury Law Firm Needs SEO

| Erik J. Olson |
Car accidents, slip-and-falls, and workplace injuries occur all the time. When people find themselves in these situations, they often Google…

Lawyer Website Template vs Custom Built Website

| Erik J. Olson |
Whether you are a new law firm looking to immediately market yourself or a law firm looking to break into the digital space, you must first …

How Much Does a Law Firm Website Cost?

| Erik J. Olson |
When you have a new or small law firm, budgeting just how much you need to spend for website design can be quite difficult. Many large marke…

A Beginner’s Guide to PPC for Family Law Firms

| Erik J. Olson |
Spending money on advertising only benefits you if you are getting a return on that investment. Yet understanding pay-per-click advertising …

Why Is It Important for Lawyers to Build a Personal Brand?

| Erik J. Olson |
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…

How Reviews Affect Local SEO

| Erik J. Olson |
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law fi…

What Are Local SEO Citations & Why Do They Matter?

| Erik J. Olson |
Local SEO is critical to reaching the most targeted potential clients, your local market. Keeping your business name, address, and phone num…

Local SEO Link Building Guide 

| Erik J. Olson |
You know the importance of building a strong linking profile, but there’s more than just link quality that matters. You also need to think a…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency