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Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 2023, and it has no expectations to slow down any time soon. Listeners of all ages are tuning in, so what are you doing to take advantage of this growing market?
Learn all about the world of law podcasts, why you should be investing in podcasts, and how you can share your insights into the legal market on The Managing Partners Podcast.
A law podcast, also called a legal podcast, is an opportunity to share legal knowledge, insights, and conversation on a wide range of legal topics. It could be a place to share issues, discuss misconceptions, or provide encouragement to those facing challenges. Generally, lawyers create and host them, but they may have others join as well. Many have the intention to be listened to by a legal audience. That could be anyone else that is in the legal sector as well.
Legal podcasts may be available for view by other attorneys, law students, paralegals, and even LegalTech investors. They open the door to a wide range of topics that may be beneficial to this audience. That could include bringing in experts to discuss current legal cases or hosting interviews with esteemed colleagues. Other times, it is more of a breakdown of legal information or complex areas of the law.
Legal podcasts should be tailored to the audience desired. Generally, they have a design to help those in the legal industry to remain informed about the latest legal developments.
Consider The Managing Partners Podcast, for example. This particular legal podcast has a design to meet the needs of the marketing industry. It involves interviewing industry experts and managing partners of law firms across the country. We sit down with managing partners of law firms to talk about the best marketing strategies they’ve implemented. Some strategies are more effective for some firms than others dependent on factors such as their field of law, target audience, and geographic location.
 It is an excellent way to get insight into how to apply digital marketing strategy to the legal industry, including the types of techniques that have yielded the best results to increase leads and clients or growing firms.
The Managing Partners Podcast is about sharing highly valuable content. We bring our audience the best guests who have put in the work and have grown their law firms. This provides opportunities for others in the legal marketing industry (including attorneys working to build their firms) with the resources they need to see how to market successfully in the current marketplace.
We have interviewed more than 300 of America’s top managing partners to find out how they’re running their firms, growing their firms, and helping more clients.
You went to law school, got your license, and handled plenty of challenges in building your legal practice. What do you have to learn about that a podcast can share?
Legal podcasts provide a wide range of benefits, including both to the podcast creators and guests but also to the audience that tunes in to listen. If you have not done so yet, take a few minutes to check out Spotify or Apple podcasts and check out what people are doing. It is quite fascinating.
But, again, why do so? There are numerous benefits to podcasts, but let’s focus first on how they benefit listeners.
The justice system isn’t a static entity that remains the same. As any law professor told you during your education, the law is a fast-moving and ever-changing element that morphs with society. That’s why listeners tune in to listen to podcasts — to gain information about what is happening in the legal industry.
Keep in mind that podcasts are not for providing legal advice to clients. Rather, they can help position the featured attorneys as thought leaders, increase brand awareness, and work to build a legal career from a very different vantage point.
How can appearing on a podcast make a difference to you as an attorney? If you are not ready just yet to launch a podcast of your own, being on one could help to give others a better sense of who you are and what you offer. In fact, it is one of the best legal products for small firms that need to build their brand and gain some attention from larger audiences in high-competition markets.
Ultimately, utilizing a podcast like this allows you to build in some marketing for your law firm. Podcast marketing is a strategy that helps you to protect your law firm and the business itself. When you engage with podcasts, you reach new audiences, and that generates leads. There are various ways to do this, including:
This brings about a number of benefits to most lawyers, including opportunities to:Â
Getting to know those behind The Managing Partners Podcast can offer some excellent insight.
The Managing Partners podcast is an exciting opportunity to learn. As attorneys, many times, you spend your time teaching and coaching others, but here, you receive new tools, ideas, and meaningful conversation opportunities to build the foundation of your legal practice.
One of the things The Managing Partners Podcast does well is to provide opportunities to discuss important topics with industry leaders. Consider a few of the notable guests on the podcast in recent months.
These are just some of the most notable clients on the podcasts. They tackle the most pressing questions about digital marketing for law firms and then share proven strategies for generating higher-quality cases. To do this, the podcast also heavily focuses on interviewing the top law firm managing partners who are willing to share how they are better capturing leads using modern digital marketing strategies. The topics are fascinating on The Managing Partners Podcast.
Some of the topics covered include:
If you used to just read Bloomberg Law and focused on building your client base through word-of-mouth, it’s likely the pandemic and digital technology have changed that. The key here is to create a way for attorneys to learn in a way that fits into their practice management. The Managing Partners Podcast is one of the best legal podcasts because it provides hands-on insights and tools for lawyers to apply directly to their business efforts.
There are plenty of other podcasts out there to consider as well. Check out names like Tyson Mutrux, Joe Patrice, J. Craig Williams, Adriana Linares, and The Lawyerist Podcast (those are just a few of the many sharing their insights with those willing to listen).
Listening to a podcast is an excellent way to get insight and build your practice, but you can also participate and draw in many of the benefits that come from that experience, including building your brand and fostering a sense of thought leadership. Why not jump in and offer your insights?
Take a moment to consider what you could offer in a podcast. For example, what insights do you have from your years of building your practice? Have you worked through challenges? How have you tackled modern digital marketing strategies while becoming a busy attorney?
Take some time to reflect on your own law firm’s successes and failures in marketing and expansion. Condense those thoughts into a few simple paragraphs that outline your objectives and what you learned.
Then, flesh out those paragraphs to include some more details about what helped you get from your starting point to where you are now. Podcasts are great when they provide plenty of detail, but it’s even more successful when you create a clear, concise story that showcases not just what happened but the “why” and “how” behind it.
There’s so much to gain from being featured in a podcast like this. It can help you to stand out from your peers. In fact, the Managing Partners Podcast has a large audience of other attorneys and Managing Partners across the country, and that gives you a bit of an edge when you can share your own best practices. It’s also a great way to help other law firms, especially small law firms and startups, get their foundation set.
If you’re interested in being a guest on The Managing Partners Podcast, contact the hosts now to learn more about the process and what to expect.
If you haven’t done so yet, listen to a few episodes. You can find The Managing Partners Podcast episodes available to you now on Spotify, Apple, Google, YouTube, Stitcher, and iHeartRadio.
Chances are good that you’ll find lots of interesting content to listen to on the way home from your office this week!
At Array Digital, we work to support our clients’ biggest and boldest needs, including starting and building their podcasts. Learn how we can help you do that, too. Call us at 757-333-3021 or fill out a contact form on our site to get engaged.
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