Blog
Gary Honold
I am a digital marketer and SEO manager with 30+ years’ experience driving web traffic, leads, and conversions for clients in highly competitive markets.
What is an SEO Title Tag?
Key Takeaways:
Title tags summarize the content of a page in a few words to help search engine users.
Some of the most common mistakes incl…
10 Practical & affordable ways to market your law firm
Key Takeaways:
Digital marketing for law firms requires a clear strategy with goals, a target audience, and consistency.
Law firms need mar…
Do keyword research services actually matter?
Key takeaways:
Search engine ranking is heavily dependent on keywords.
If you’re not doing the research to know which keywords to incorpora…
Showcasing your legal awards & accomplishments properly
Key takeaways:
Recognition through legal awards and accomplishments can help bolster your website’s performance in Google search.
Ensure yo…
What defines your engaged sessions (bounce rate) in GA4?
Key takeaways:
A high bounce rate could create a problem for your rankings in the search engines.
What does a high bounce rate mean, and wh…
How much do Google ads cost?
Key takeaways:
Google ads are a valuable tool for advertising your law firm.
These ads, when created properly, can create highly targeted r…
3 Impressive YouTube Lawyers (& Pro Tips to Up Your Game)
Key takeaways:
YouTube videos can help lawyers get attention.
Knowing how to create YouTube videos that resonate with clients is key.
Here …
Best legal directories (the official 2024 verdict)
Key takeaways:
Legal directories are tools that can help law firms get valuable leads to their website.
Attorney directories and profiles c…
Web design for family lawyers
Key takeaways:
To get new clients, a family law firm website must clearly communicate empathy, compassion, experience, and trust.
The desig…
10 Best CRM Software Tools for Lawyers
Key takeaways:
CRM software is a critical investment for all law firms because it enables practices to manage client relationships effectiv…
Should Divorce Lawyers Offer Free Consultations?
Key Takeaways:
As an attorney at law, you do not have to offer free consultations to your family law prospective clients.
There are advanta…
SEO is Dead: Change My Mind
Key takeaways:
Though many ask, “Is SEO dead?” there are plenty of reasons you can still bank on it.
Recent Google updates are impacting SE…
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
