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Gary Honold

I am a digital marketer and SEO manager with 30+ years’ experience driving web traffic, leads, and conversions for clients in highly competitive markets.
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Recent Articles

Boosting Your Legal Reputation: A 2024 Guide to the Top 12 Lawyer Review Platforms

| Gary Honold |
Key Takeaways: To stand out in your practice area, you need to show clients you know how to help them. Today’s prospective client wants to …
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Why Lawyer Author Bios Matter in Content Marketing

| Gary Honold |
Key Takeaways: Attorney bios are among the most critical components of your website and should be an integral part of your law firm’s websi…
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How Our President’s Tactics Redefine Effective Leadership

| Gary Honold |
Key Takeaways: A good leader motivates and listens to their team members. Legal marketing trends are ever-changing, so law firms need flexi…
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Takeaways From the Recently Leaked Google Search Documents

| Gary Honold |
Key takeaways: Google’s leaked ranking documents are essential for law firms to know and apply to their website. There’s more evidence than…
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The Role of Branding & Design in PPC

| Gary Honold |
Key Takeaways: Law firms need both branding and design to stand out. After defining your brand, you can then apply it to your PPC campaigns…
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Optimizing Legal Intake (12 Seamless Methods)

| Gary Honold |
Key Takeaways: Legal intake is the first step in case management with your prospective clients. Automated or not, these steps capture valua…
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Legal Project Management Software (Our Top 5 Picks)

| Gary Honold |
Key Takeaways:  A project management system can help attorneys to improve productivity and streamline practice management. With so many opt…
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An Insider’s Look at What Technical SEO Specialists Do

| Gary Honold |
Key Takeaways: A technical SEO specialist is a professional who oversees the functional aspects and ranking of a website. These professiona…
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Want Automated Law Firm Billing Software? Here Are The 5 Best Solutions

| Gary Honold |
Key Takeaways: Today’s law firms need efficiency in every area, including in managing their client billing. Knowing how to choose the best …
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What Is an Seo Title Tag?

| Gary Honold |
Key Takeaways: Title tags summarize the content of a page in a few words to help search engine users. Some of the most common mistakes incl…
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10 Practical & Affordable Ways to Market Your Law Firm

| Gary Honold |
Key Takeaways: Digital marketing for law firms requires a clear strategy with goals, a target audience, and consistency. Law firms need mar…
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Do Keyword Research Services Actually Matter?

| Gary Honold |
Key takeaways: Search engine ranking is heavily dependent on keywords. If you’re not doing the research to know which keywords to incorpora…
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Everything You Need to Know About Hiring a Digital Marketing Agency:

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