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Gary Honold

I am a digital marketer and SEO manager with 30+ years’ experience driving web traffic, leads, and conversions for clients in highly competitive markets.
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Recent Articles

Getting help with online directories for law firm SEO

Boosting Your Legal Reputation: A 2024 Guide to the Top 12 Lawyer Review Platforms

| Gary Honold |
Key Takeaways: To stand out in your practice area, you need to show clients you know how to help them. Today’s prospective client wants to …
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A stylized graphic of a webpage with profile pictures and text content, navigation arrows at the top, and browser controls in the corner, suggesting a user interface.

Why Lawyer Author Bios Matter in Content Marketing

| Gary Honold |
Key Takeaways: Attorney bios are among the most critical components of your website and should be an integral part of your law firm’s websi…
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image of The company president talking to his team

How Our President’s Tactics Redefine Effective Leadership

| Gary Honold |
Key Takeaways: A good leader motivates and listens to their team members. Legal marketing trends are ever-changing, so law firms need flexi…
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This image depicts a minimalist representation of a web browser displaying Google's search home page. The top of the browser shows the standard red, yellow, green, and grey buttons typically seen on a browser window. Below this, there are tabs, one of which features the Google logo composed of a series of simple colored shapes: blue, red, yellow, and green. The search bar is prominent in the center of the page, with Google's voice search microphone icon visible. This image is suitable for discussions or articles concerning Google's interface or search engine functionality.

Takeaways From the Recently Leaked Google Search Documents

| Gary Honold |
Key takeaways: Google’s leaked ranking documents are essential for law firms to know and apply to their website. There’s more evidence than…
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Business professionals engaged in a strategy meeting, analyzing performance metrics on a laptop screen. One individual points to a pie chart displayed on the screen, highlighting key data points. Around the table, colleagues focus attentively, with notebooks, documents, and a pair of glasses spread out before them, indicating an in-depth discussion on project performance and planning

The Role of Branding & Design in PPC

| Gary Honold |
Key Takeaways: Law firms need both branding and design to stand out. After defining your brand, you can then apply it to your PPC campaigns…
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A cheerful businesswoman with short hair and glasses, dressed in a professional navy blue suit, engaging warmly in a handshake with a client. The scene captures a moment of connection in a well-lit office environment, reflecting professionalism and trust. The background shows a modern office setting with blurred figures and greenery.

Optimizing Legal Intake (12 Seamless Methods)

| Gary Honold |
Key Takeaways: Legal intake is the first step in case management with your prospective clients. Automated or not, these steps capture valua…
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A close-up view of a lawyer's workspace with a laptop displaying a legal project management software interface and a secondary monitor showing a detailed Gantt chart. The laptop screen shows a colorful 'To Do' list segmented into categories like 'Pending Status' and 'Upcoming Tasks' against a light-filled office background. The user's hands are visible, typing on the laptop, illustrating active management and organization of legal projects

Legal Project Management Software (Our Top 5 Picks)

| Gary Honold |
Key Takeaways:  A project management system can help attorneys to improve productivity and streamline practice management. With so many opt…
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A magnifying glass highlighting the word 'SEO' on a digital background, symbolizing the focus and precision of technical SEO specialists.

An Insider’s Look at What Technical SEO Specialists Do

| Gary Honold |
Key Takeaways: A technical SEO specialist is a professional who oversees the functional aspects and ranking of a website. These professiona…
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law firm billing software

Want Automated Law Firm Billing Software? Here Are The 5 Best Solutions

| Gary Honold |
Key Takeaways: Today’s law firms need efficiency in every area, including in managing their client billing. Knowing how to choose the best …
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seo title tag

What Is an Seo Title Tag?

| Gary Honold |
Key Takeaways: Title tags summarize the content of a page in a few words to help search engine users. Some of the most common mistakes incl…
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law firm tips for marketing

10 Practical & Affordable Ways to Market Your Law Firm

| Gary Honold |
Key Takeaways: Digital marketing for law firms requires a clear strategy with goals, a target audience, and consistency. Law firms need mar…
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keyword research

Do Keyword Research Services Actually Matter?

| Gary Honold |
Key takeaways: Search engine ranking is heavily dependent on keywords. If you’re not doing the research to know which keywords to incorpora…
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