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Digital Marketing
Digital Marketing Articles
Why Live Chat is a Game-Changer for Legal Websites
November 8, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…
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Don’t Break These ABA Marketing Rules
October 5, 2023
|
Erik J. Olson
|
Digital Marketing
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the A…
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8 Top Tools Lawyers Should Have in Their SEO Arsenals
September 11, 2023
|
Gary Honold
|
Digital Marketing
,
SEO
We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are looking fo…
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Should Lawyers Learn How to Code for Digital Marketing?
August 30, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
,
Website Design
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…
Read more
How to Evaluate Cost Savings with SEO for Your Law Firm
August 7, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …
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Using Topic Clusters for Your Law Firm’s SEO
August 1, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…
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Lead Generation for Lawyers Guide in 2023
July 7, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
Does your law firm struggle to generate leads, despite your best efforts? A law firm lives and dies by its ability to bring in new clients, …
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“The metrics are great, but I’m not getting leads.”
June 7, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
Excited by the idea of how SEO can help your law firm, you decide to try it. All your competitors are already using SEO to increase their le…
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Legal Marketing and the Importance of Evergreen Content
April 17, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…
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Three Ways the Helpful Content Update Affects Law Firms
April 17, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…
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How Your Law Firm Can Correctly Use AI in 2023
March 20, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…
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What is the Difference Between Retargeting and Remarketing?
February 20, 2023
|
Erik J. Olson
|
Digital Marketing
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying for…
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