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Digital Marketing Articles

How to Attract Online Customers To Your Law Firm

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

How Much Should You Spend on Law Firm Marketing?

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

Why Is It Important for Lawyers to Build a Personal Brand?

| Erik J. Olson |
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…

Orthodontist Digital Marketing Guide

| Erik J. Olson |
To grow your orthodontist practice, you need new patients — but traditional marketing methods won’t reach the modern consumer. Today’s famil…

Digital Marketing for Personal Injury Lawyers

| Erik J. Olson |
Every day, 5.6 billion online searches occur, and a good percentage of those web seekers are potential clients, but most won’t bother to scr…

Digital Marketing Strategies for Law Firms

| Erik J. Olson |
Every day, 5.6 billion online searches occur. Some of those searchers are potential clients, yet most won’t scroll past the first page of th…

Which Will Target Prospective Clients Better?

| Erik J. Olson |
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. tradi…

Hiring a Digital Marketing Agency In Virginia Beach

No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…

How to Apply for the Payroll Protection Program (PPP)

It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started …

Do I Need A Digital Marketing Plan?

| Erik J. Olson |
A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about…

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…

How Voice Assistants Are Taking Over Search

| Erik J. Olson |
Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazon, Google, and Apple. The use of voice assistan…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency