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Digital Marketing Articles

The Role of Branding & Design in PPC

| Gary Honold |
Key Takeaways: Law firms need both branding and design to stand out. After defining your brand, you can then apply it to your PPC campaigns…
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10 Practical & Affordable Ways to Market Your Law Firm

| Gary Honold |
Key Takeaways: Digital marketing for law firms requires a clear strategy with goals, a target audience, and consistency. Law firms need mar…
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The Best Fonts for Signatures and Legal Docs (a Lawyer’s Guide)

| Erik J. Olson |
Key takeaways: The font attorneys use on their websites, legal documents, and signatures can either convey a level of clarity or become fr…
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3 Impressive Youtube Lawyers (& Pro Tips to up Your Game)

| Gary Honold |
Key takeaways: YouTube videos can help lawyers get attention. Knowing how to create YouTube videos that resonate with clients is key. Here…
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The Best Budget-friendly Way to Promote Your Small Law Firm

| Gary Honold |
Key takeaways: Small law firms need a marketing budget to reach new prospective clients. You can promote your small law firm successfully …
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Here’s What Clients Really Want From the Lawyers They Hire

| Gary Honold |
Key takeaways: What do clients want most from their lawyers? It’s more complex than just one aspect but a package of exceptional service a…
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Why Live Chat Is a Game-changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Am…
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Don’t Break These ABA Marketing Rules

| Erik J. Olson |
  While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines o…
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8 Top Tools Lawyers Should Have in Their Seo Arsenals

| Gary Honold | ,
  We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are loo…
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Should Lawyers Learn How to Code for Digital Marketing?

| Erik J. Olson | , ,
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity an…
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How to Evaluate Cost Savings With Seo for Your Law Firm

| Erik J. Olson | ,
  If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO wor…
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Using Topic Clusters for Your Law Firm’s Seo

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s …
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Everything You Need to Know About Hiring a Digital Marketing Agency:

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