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Digital Marketing Articles

Why Live Chat is a Game-Changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…

Don’t Break These ABA Marketing Rules

| Erik J. Olson |
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the A…

8 Top Tools Lawyers Should Have in Their SEO Arsenals

| Gary Honold | ,
We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are looking fo…

Should Lawyers Learn How to Code for Digital Marketing?

According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…

How to Evaluate Cost Savings with SEO for Your Law Firm

| Erik J. Olson | ,
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …

Using Topic Clusters for Your Law Firm’s SEO

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…

Lead Generation for Lawyers Guide in 2023

Does your law firm struggle to generate leads, despite your best efforts? A law firm lives and dies by its ability to bring in new clients, …

“The metrics are great, but I’m not getting leads.”

Excited by the idea of how SEO can help your law firm, you decide to try it. All your competitors are already using SEO to increase their le…

Legal Marketing and the Importance of Evergreen Content

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…

Three Ways the Helpful Content Update Affects Law Firms

Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…

How Your Law Firm Can Correctly Use AI in 2023

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…

What is the Difference Between Retargeting and Remarketing?

| Erik J. Olson |
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying for…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency