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Digital Marketing
Digital Marketing Articles
Legal Marketing and the Importance of Evergreen Content
April 17, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…
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Three Ways the Helpful Content Update Affects Law Firms
April 17, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…
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How Your Law Firm Can Correctly Use AI in 2023
March 20, 2023
|
Erik J. Olson
|
Content
,
Digital Marketing
,
SEO
As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…
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Is There a Difference Between Retargeting and Remarketing?
February 20, 2023
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Erik J. Olson
|
Digital Marketing
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…
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How to Attract Online Customers To Your Law Firm
June 6, 2022
|
Erik J. Olson
|
Digital Marketing
Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…
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How Much Should You Spend on Law Firm Marketing?
May 19, 2022
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Erik J. Olson
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Digital Marketing
You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…
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Why Is It Important for Lawyers to Build a Personal Brand?
March 30, 2022
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Erik J. Olson
|
Digital Marketing
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…
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Digital Marketing Strategies for Law Firms
January 24, 2022
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Erik J. Olson
|
Digital Marketing
Every day, 5.6 billion online searches occur. Some of those searchers are potential clients, yet most won’t scroll past the first page of th…
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Which Will Target Prospective Clients Better?
August 12, 2021
|
Erik J. Olson
|
Digital Marketing
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. tradi…
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Hiring a Digital Marketing Agency In Virginia Beach
May 8, 2020
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Erik J. Olson
|
Digital Marketing
No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…
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How to Apply for the Payroll Protection Program (PPP)
April 9, 2020
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Erik J. Olson
|
Digital Marketing
,
Entrepreneurship
It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started …
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Do I Need A Digital Marketing Plan?
March 26, 2020
|
Erik J. Olson
|
Digital Marketing
A business plan and marketing plan are things we often hear of when it comes to the business landscape. A business plan embraces data about…
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Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
The four pillars of digital marketing
Digital marketing options and costs
The pitfalls to avoid
What to expect when working with an agency
The qualities to look for in a digital marketing agency
Get it now
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