The post of stories and ephemeral content is positioned as the number one choice of user in social media to share content

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still used Hi5 and Myspace to gain recognition. Times sure have changed. Today we enjoy a wide variety of social media options such as Instagram, Facebook, LinkedIn, and YouTube that have similar features but, at...

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With 51% of consumers using voice-first, we're saying goodbye to keyboards. Learn how voice assistants are taking over and how you can use them in your business.

How Voice Assistants Are Taking Over Search

Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazo, Google, and Apple. The use of voice assistants to obtain information in cell phones and PCs, and to organize activities in houses and offices is a rising trend that combines many other factors such as Artificial Intelligence, Data Management, and Security....

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Messaging in social media and the internet: How businesses, brands, and influences are using messaging to quickly communicate with the audience

Messaging: The New Innovative Marketing Strategy

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover what conversational marketing or messaging in social media and the internet is, and how you can implement it in your business to improve your sales process, build lasting relationships with your customers,...

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Generation Z and social media marketing, a challenge for every entrepreneur and company

How to Market to Generation Z

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%), followed closely by Facebook (87%), YouTube (68%) and Instagram (54%). Finally, the same study concluded that these apps are primarily accessed by phone. With all this data, it is logical that brands see an...

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How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on demand), which is what we have known for almost ten years thanks to YouTube and its huge success and live streaming (live), an up and coming trend that is getting more...

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Two ways to get started in voice first

2 Ways To Get Started In Voice First

Below are two ways to get started in a world that is quickly becoming voice-first. Launch a Flash Briefing Flash briefings are the equivalent of news flashes and are available on the Amazon Echo and through the Alexa mobile app. Just say “Alexa. Play my flash briefings” and individual flash briefings will begin to play one after another....

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How to Use Amazon Alexa Flash Briefings to Grow Your Business

What Is a Flash Briefing & How to Use Them to Grow Your Business

Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one of her many features: Flash Briefings. What is a Flash Briefing? The Amazon Echo and Dot are voice-activated devices that can perform a multitude of tasks by giving them simple voice commands. Saying, “Alexa,...

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Digital Marketing Strategy

How to Create a Digital Marketing Strategy

Having a digital marketing strategy is a must for companies looking to compete and grow in the modern business world. For companies looking to invest in digital marketing, getting started can seem like a daunting task. With so many factors – websites, advertising, SEO, social media, etc. – digital marketing may seem more complicated than...

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Why is a call to action important

Why You Need a Call to Action

This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot came to mind when I saw the billboards. One of the billboards was relatively high-quality – very large on an actual billboard. The other one was a marquee in front of a business – more on the low budget...

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Digital Marketing Agency

Should I Hire a Digital Marketing Agency or Hire In-House?

Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry is lower and the ROI is always trackable thanks to tools like Google and Facebook’s analytics. As more and more businesses look to get their feet wet with digital marketing, a common question arises: should I...

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Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC