Digital Marketing Articles

Legal Marketing and the Importance of Evergreen Content

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…

Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…

If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…

Every day, 5.6 billion online searches occur. Some of those searchers are potential clients, yet most won’t scroll past the first page of th…

For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. tradi…

No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…

It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started …

A business plan and marketing plan are things we often hear of when it comes to the business landscape. A business plan embraces data about…

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