Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazo, Google, and Apple. The use of voice assistants to obtain information in cell phones and PCs, and to organize activities in houses and offices is a rising trend that combines many other factors such as Artificial Intelligence, Data Management, and Security....

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover what conversational marketing or messaging in social media and the internet is, and how you can implement it in your business to improve your sales process, build lasting relationships with your customers,...

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%), followed closely by Facebook (87%), YouTube (68%) and Instagram (54%). Finally, the same study concluded that these apps are primarily accessed by phone. With all this data, it is logical that brands see an...

Below are two ways to get started in a world that is quickly becoming voice-first. Launch a Flash Briefing Flash briefings are the equivalent of news flashes and are available on the Amazon Echo and through the Alexa mobile app. Just say “Alexa. Play my flash briefings” and individual flash briefings will begin to play one after another....

Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one of her many features: Flash Briefings. What is a Flash Briefing? The Amazon Echo and Dot are voice-activated devices that can perform a multitude of tasks by giving them simple voice commands. Saying, “Alexa,...

Having a digital marketing strategy is a must for companies looking to compete and grow in the modern business world. For companies looking to invest in digital marketing, getting started can seem like a daunting task. With so many factors – websites, advertising, SEO, social media, etc. – digital marketing may seem more complicated than...

This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot came to mind when I saw the billboards. One of the billboards was relatively high-quality – very large on an actual billboard. The other one was a marquee in front of a business – more on the low budget...

Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry is lower and the ROI is always trackable thanks to tools like Google and Facebook’s analytics. As more and more businesses look to get their feet wet with digital marketing, a common question arises: should I...