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Digital Marketing Articles

Why Lawyer Author Bios Matter in Content Marketing

| Gary Honold |
Key Takeaways: Attorney bios are among the most critical components of your website and should be an integral part of your law firm’s websi…
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The Role of Branding & Design in PPC

| Gary Honold |
Key Takeaways: Law firms need both branding and design to stand out. After defining your brand, you can then apply it to your PPC campaigns…
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10 Practical & Affordable Ways to Market Your Law Firm

| Gary Honold |
Key Takeaways: Digital marketing for law firms requires a clear strategy with goals, a target audience, and consistency. Law firms need mar…
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The Best Fonts for Signatures and Legal Docs (a Lawyer’s Guide)

| Erik J. Olson |
Key takeaways: The font attorneys use on their websites, legal documents, and signatures can either convey a level of clarity or become fru…
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3 Impressive Youtube Lawyers (& Pro Tips to up Your Game)

| Gary Honold |
Key takeaways: YouTube videos can help lawyers get attention. Knowing how to create YouTube videos that resonate with clients is key. Here …
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The Best Budget-friendly Way to Promote Your Small Law Firm

| Gary Honold |
Key takeaways: Small law firms need a marketing budget to reach new prospective clients. You can promote your small law firm successfully w…
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Here’s What Clients Really Want From the Lawyers They Hire

| Gary Honold |
Key takeaways: What do clients want most from their lawyers? It’s more complex than just one aspect but a package of exceptional service an…
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Why Live Chat Is a Game-changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…
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Don’t Break These ABA Marketing Rules

| Erik J. Olson |
  While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines o…
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8 Top Tools Lawyers Should Have in Their Seo Arsenals

| Gary Honold | ,
  We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are loo…
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Should Lawyers Learn How to Code for Digital Marketing?

| Erik J. Olson | , ,
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…
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How to Evaluate Cost Savings With Seo for Your Law Firm

| Erik J. Olson | ,
  If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO wor…
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Using Topic Clusters for Your Law Firm’s Seo

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…
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Lead Generation for Lawyers Guide in 2023

| Erik J. Olson | ,
Key Takeaways: Essential Strategies for Law Firm Lead Generation Sales Funnel Mastery: Essential for guiding potential clients from initial…
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“the Metrics Are Great, but I’m Not Getting Leads.”

| Erik J. Olson | ,
Excited by the idea of how SEO can help your law firm, you decide to try it. All your competitors are already using SEO to increase their le…
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14 Strategies to Increase Your Website Conversion Rate

| Gary Honold |
Key takeaways: Marketing campaigns can get people to your website, but once there, your content needs to turn visitors into leads. If your …
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Legal Marketing and the Importance of Evergreen Content

| Erik J. Olson | , ,
A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…
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Three Ways the Helpful Content Update Affects Law Firms

| Erik J. Olson | , ,
Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…
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What Is the Difference Between Retargeting and Remarketing?

| Erik J. Olson |
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying for…
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How to Attract Online Customers to Your Law Firm

| Erik J. Olson |
Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…
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How Much Should You Spend on Law Firm Marketing?

| Erik J. Olson |
You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…
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Why Is It Important for Lawyers to Build a Personal Brand?

| Erik J. Olson |
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…
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How to Create a Digital Marketing Strategy for Your Law Firm

| Erik J. Olson |
Every day, 5.6 billion online searches occur. Some of those searchers are potential clients, yet most won’t scroll past the first page of th…
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Which Will Target Prospective Clients Better?

| Erik J. Olson |
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. tradit…
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Hiring a Digital Marketing Agency in Virginia Beach

| Erik J. Olson |
No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms t…
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Do I Need a Digital Marketing Plan?

| Erik J. Olson |
A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about…
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How and Why You Should Be Using Ephemeral Content

| Erik J. Olson | ,
It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…
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How to Implement Messaging Into Your Marketing Strategy

| Erik J. Olson | ,
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…
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How to Market to Generation Z

| Erik J. Olson | ,
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…
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How Your Business Can Use Live Streaming

| Erik J. Olson | ,
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…
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What Is a Flash Briefing & How to Use Them Effectively

| Erik J. Olson |
Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one o…
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Why You Need a Call to Action

| Erik J. Olson |
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot cam…
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Should I Hire a Digital Marketing Agency or Hire In-house?

| Erik J. Olson |
Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry …
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What Goals Should I Use to Calculate Roi?

| Erik J. Olson |
  With marketing, your goal for ROI is usually either brand awareness or lead generation. What’s the Best Way to Calculate Roi? If it’s…
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Google Review Requirements for Tcs Dealers

| Erik J. Olson |
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfor…
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How Much Does Digital Marketing Cost?

| Erik J. Olson |
One of the questions we get asked a lot is, How much does digital marketing cost?  It’s a straightforward question, but like many things in …
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4 Components to Marketing Any Business

| Erik J. Olson |
For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid …
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Everything You Need to Know About Hiring a Digital Marketing Agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency
Get it now
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