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Digital Marketing Articles

3 Impressive YouTube Lawyers (& Pro Tips to Up Your Game)

| Gary Honold |
Key takeaways: YouTube videos can help lawyers get attention. Knowing how to create YouTube videos that resonate with clients is key. Here …

The Best Budget-Friendly Way to Promote Your Small Law Firm

| Gary Honold |
Key takeaways: Small law firms need a marketing budget to reach new prospective clients. You can promote your small law firm successfully w…

Here’s What Clients Really Want from The Lawyers They Hire

| Gary Honold |
Key takeaways: What do clients want most from their lawyers? It’s more complex than just one aspect but a package of exceptional service an…

Why Live Chat is a Game-Changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…

Don’t Break These ABA Marketing Rules

| Erik J. Olson |
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the A…

8 Top Tools Lawyers Should Have in Their SEO Arsenals

| Gary Honold | ,
We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are looking fo…

Should Lawyers Learn How to Code for Digital Marketing?

According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…

How to Evaluate Cost Savings with SEO for Your Law Firm

| Erik J. Olson | ,
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …

Using Topic Clusters for Your Law Firm’s SEO

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…

Lead Generation for Lawyers Guide in 2023

Key Takeaways: Essential Strategies for Law Firm Lead Generation Sales Funnel Mastery: Essential for guiding potential clients from initial…

“The metrics are great, but I’m not getting leads.”

Excited by the idea of how SEO can help your law firm, you decide to try it. All your competitors are already using SEO to increase their le…

Legal Marketing and the Importance of Evergreen Content

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency