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Digital Marketing Articles

How Your Business Can Use Live Streaming

Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…

What is a Flash Briefing & How to Use Them Effectively

| Erik J. Olson |
Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one o…

Why You Need a Call to Action

| Erik J. Olson |
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot cam…

Should I Hire a Digital Marketing Agency or Hire In-House?

Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry …

What Goals Should I Use to Calculate ROI?

With marketing, your goal for ROI is usually either brand awareness or lead generation. What’s the Best Way to Calculate ROI? If it’s brand …

Google Review Requirements for TCS Dealers

| Erik J. Olson |
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfor…

How Much Does Digital Marketing Cost?

| Erik J. Olson |
One of the questions we get asked a lot is, How much does digital marketing cost?  It’s a straightforward question, but like many things in …

4 Components to Marketing Any Business

For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid …

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency