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Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Erik J. Olson
Recent Articles
Six Questions to Ask Your Next Legal SEO Agency
August 30, 2023
|
Erik J. Olson
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SEO
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use t…
Read more
Should Lawyers Learn How to Code for Digital Marketing?
August 30, 2023
|
Erik J. Olson
|
Digital Marketing
,
SEO
,
Website Design
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…
Read more
Law Firm SEO Statistics for 2023
August 10, 2023
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Erik J. Olson
|
Content
,
SEO
You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes…
Read more
Content Marketing vs. Social Media Marketing
August 7, 2023
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Erik J. Olson
|
Content
,
Social Media
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If…
Read more
How to Evaluate Cost Savings with SEO for Your Law Firm
August 7, 2023
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Erik J. Olson
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Digital Marketing
,
SEO
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …
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Using Topic Clusters for Your Law Firm’s SEO
August 1, 2023
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Erik J. Olson
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Digital Marketing
,
SEO
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…
Read more
Examples of Good SEO Keywords for Attorneys
July 31, 2023
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Erik J. Olson
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Content
,
SEO
If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high …
Read more
Understanding Law Firm SEO Content Writing
July 12, 2023
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Erik J. Olson
|
Content
,
SEO
Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish you…
Read more
PPC Vs. SEO: Why Organic SEO is the Choice for Law Firms
July 10, 2023
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Erik J. Olson
|
PPC
,
SEO
Running a successful law firm is a multifaceted job, and creating an effective marketing strategy that brings in the right new clients can m…
Read more
Lead Generation for Lawyers Guide in 2023
July 7, 2023
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Erik J. Olson
|
Digital Marketing
,
SEO
Does your law firm struggle to generate leads, despite your best efforts? A law firm lives and dies by its ability to bring in new clients, …
Read more
How to Start a Legal Blog Now and Why You Need to
July 5, 2023
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Erik J. Olson
|
Content
,
SEO
According to a 2022 ABA TechReport, 94 percent of law firms have a website, but only 37 percent have a blog. That means that if your firm do…
Read more
Managing Partners Podcast Expert Legal Marketing Strategies
June 30, 2023
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Erik J. Olson
|
Social Media
Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 20…
Read more
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