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Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

link building for lawyers

Foolproof Backlink Management for Lawyers

| Erik J. Olson |
Key Takeaways: Not only does your website need backlinks to support your SEO strategy, but you also need to use a backlink management tool …
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the best fonts's for signatures

The Best Fonts for Signatures and Legal Docs (a Lawyer’s Guide)

| Erik J. Olson |
Key takeaways: The font attorneys use on their websites, legal documents, and signatures can either convey a level of clarity or become fru…
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left hand with watch on it closing a leather interior car door

How to Attract High-net-worth Clients as a Small Law Firm

| Erik J. Olson |
Key takeaways: Building a network with other attorneys in non-competing practices can significantly increase referral opportunities for law…
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ai content generators

10 AI Content Generators for Legal Seo (+ the Pros & Cons)

| Erik J. Olson |
Key takeaways: You’ve seen it on LinkedIn and all of the internet: AI promises to streamline content and offer a fast way to build SEO. The…
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Person holding a paper with a 5-star customer review chart in a bright setting.

How Do Reviews Impact Local Seo in 2024?

| Erik J. Olson |
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law fi…
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How to properly scale your law firms budget

Scaling Your Law Firm’s Budget for Annual Growth

| Erik J. Olson |
Key takeaways: The Profit First Method is an effective, proven way to create permanent profit. Reorganizing how you manage business cash fl…
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Man using a chat system

Why Live Chat Is a Game-changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…
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man in business suit at workplace reviewing and reading papers, contracts and accounts reports

Don’t Break These ABA Marketing Rules

| Erik J. Olson |
  While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines o…
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woman looking at her computer

Website Redesign: the Cause Behind Your Traffic Nosedive

| Erik J. Olson |
According to a survey by GoodFirms, approximately 38 percent of web designers believe that outdated site design drives away visitors. If you…
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a man and two women smiling while reviewing paperwork

How to Lower the Cost of Your Personal Injury Leads

| Erik J. Olson |
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an invest…
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lawyer working on a case file

Six Questions to Ask Your Next Legal Seo Agency

| Erik J. Olson |
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use t…
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lawyer overlayed with AI imagery

Should Lawyers Learn How to Code for Digital Marketing?

| Erik J. Olson | , ,
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…
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Guide: Everything You Need to Know About Hiring a Digital Marketing Agency