Erik J. Olson

Advertising on TV: OTT Advertising

Written on September 9, 2019.

The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time. Now they can watch video content, on-demand, 24/7 and on any device of their choosing. With that, TV advertising has rapidly declined as marketers realize there are many better ways to attract the attention of...

Website Design in Chesapeake

Written on August 23, 2019.

Array Digital specializes in website design in Chesapeake. We’ve been located in Chesapeake, off of Battlefield Blvd and Eden Way since early 2017. Some may “claim” (erroneously) that Chesapeake is a boring city, but we don’t think so. We work in a great area with a nearby lake and with a lot of restaurants nearby. Chesapeake is a great place to...

Best Website Design in Norfolk

Written on August 22, 2019.

Although we’re physically located one city over from Norfolk, the Southside is so tightly intertwined that it’s impossible to not cross city boundaries on a daily basis. Since we have several website design clients in Norfolk, we visit quite often. Many potential clients in Norfolk also call us for our website design and digital marketing. A few...

Utilizing G Suite For Your Business

Written on August 19, 2019.

You know what’s frustrating? When you have something that you need to get done in a timely manner and you’re blocked by a third party system that you have to mess with before you can even get to work. Today, Erik talks about how Array Digital has adopted G Suite and although there are a lot of systems offered out there, he finds that this one works...

The Best Feedback Is Compliments About Your Staff

Written on August 15, 2019.

As a young employee, Erik always thrived off the praise of his employer; it was the ultimate compliment and it improved his work ethic. Now with 11 people on the Array Digital team, when one of his staff gets positive feedback from a client, that’s what really resonates with him.

Cutting Our Newport News And Orlando Meetups

Written on August 13, 2019.

In today’s episode, Erik gives the lowdown on the marketers meetup, Marketers Anonymous, that started in Norfolk in the fall of 2018. Right off the bat, it was a big success; there was standing room only at the very first meetup and people were literally sitting on the floor in the back.

Progress On My Running Goal For The Year

Written on August 11, 2019.

Erik set a goal during the holidays of 2017 to run 1,000 miles. At the time he was running a little bit, about 3 miles a day 4 days in a row. It sounded like a great idea and like it would be a piece of cake but frankly, it ended up being very painful.

Best Website Design in Virginia Beach

Written on August 7, 2019.

Virginia Beach, the beautiful resort city bordered by the Atlantic Ocean, the Chesapeake Bay, and the neighboring cities of Norfolk and Chesapeake, has a long and rich history dating back to the founding of Jamestown. Over the centuries the population grew, as did Virginia Beach’s reputation as a world-class beach destination. Recently there’s been...

How to Overcome the Startup ‘Valley of Death’

Written on June 26, 2019.

At the last company I worked for as an employee, the HR Manager remarked on more than one occasion that the owner of the business was just like us but was a few spots ahead of us in line. He used the analogy of people waiting in line to get into the movies and that the owner of the company simply got in line before we did. It was a simplistic view...

The Struggle of Starting Your Own Business

Written on June 5, 2019.

I received the Entrepreneurial Excellence Award in 2016. It was an amazing honor and the award sits proudly on the bookshelf in my office. As a result of receiving the award, I’ve kept close tabs every year since to see who I know on the list of honorees. As a member of the Entrepreneurs’ Organization (EO), I was pleasantly surprised when I noticed...

Author: Erik J. Olson