Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

Six Questions to Ask Your Next Legal SEO Agency

| Erik J. Olson |
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use t…

Should Lawyers Learn How to Code for Digital Marketing?

According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…

Law Firm SEO Statistics for 2023

| Erik J. Olson | ,
You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes…

Content Marketing vs. Social Media Marketing

| Erik J. Olson | ,
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If…

How to Evaluate Cost Savings with SEO for Your Law Firm

| Erik J. Olson | ,
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …

Using Topic Clusters for Your Law Firm’s SEO

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…

Examples of Good SEO Keywords for Attorneys

| Erik J. Olson | ,
If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high …

Understanding Law Firm SEO Content Writing

| Erik J. Olson | ,
Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish you…

PPC Vs. SEO: Why Organic SEO is the Choice for Law Firms

| Erik J. Olson | ,
Running a successful law firm is a multifaceted job, and creating an effective marketing strategy that brings in the right new clients can m…

Lead Generation for Lawyers Guide in 2023

Does your law firm struggle to generate leads, despite your best efforts? A law firm lives and dies by its ability to bring in new clients, …

How to Start a Legal Blog Now and Why You Need to

| Erik J. Olson | ,
According to a 2022 ABA TechReport, 94 percent of law firms have a website, but only 37 percent have a blog. That means that if your firm do…

Managing Partners Podcast Expert Legal Marketing Strategies

| Erik J. Olson |
Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 20…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
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