Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

How Your Law Firm Can Correctly Use AI in 2023

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…

How Blogging Can Help Your Law Firm

| Erik J. Olson |
Search engine optimization, or SEO, is essential for businesses operating today. This is especially true for law firms. It’s no longer a lux…

Is There a Difference Between Retargeting and Remarketing?

| Erik J. Olson |
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…

The Case for Switching Your Business to WordPress

| Erik J. Olson |
Whether you are a startup company or a Fortune 500, having a CMS that fits your business is important. Choosing a platform can be difficult …

How Do Law Firms Benefit From Using SEO?

| Erik J. Olson |
When people search for a lawyer, they’re more likely to use Google than anything else, according to a recent survey by Martindale-Avvo. If y…

25 Advanced SEO Tips for Law Firms

| Erik J. Olson |
0According to a 2020 study, statistics show that 85% of internet users prefer Google as their primary resource when searching for a lawyer. …

Different Types of Google Ads for Lawyers

| Erik J. Olson |
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…

The Effects of the May 2022 Google Core Update

| Erik J. Olson |
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…

How Much Should Your Law Firm Spend on PPC?

| Erik J. Olson |
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…

Content Marketing Strategies For Your Law Firm

| Erik J. Olson |
You’ve probably heard by now that it is essential for your law firm to have a website filled with content to rank well in Google (and othe…

Not on Google’s First Page? Here are the Reasons Why

| Erik J. Olson |
Law firm websites face fierce competition for search engine ranking. If your website isn’t properly indexed by Google and showing up on th…

How to Attract Online Customers To Your Law Firm

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

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