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Website Design
SEO
Online Advertising
Social Media
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Local SEO
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Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Erik J. Olson
Recent Articles
25 Advanced SEO Tips for Law Firms
January 11, 2023
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Erik J. Olson
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SEO
0According to a 2020 study, statistics show that 85% of internet users prefer Google as their primary resource when searching for a lawyer. …
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Different Types of Google Ads for Lawyers
July 13, 2022
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Erik J. Olson
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Advertising
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…
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The Effects of the May 2022 Google Core Update
July 1, 2022
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Erik J. Olson
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SEO
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…
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How Much Should Your Law Firm Spend on PPC?
June 20, 2022
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Erik J. Olson
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PPC
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…
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Content Marketing Strategies For Your Law Firm
June 14, 2022
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Erik J. Olson
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Content
You’ve probably heard by now that it is essential for your law firm to have a website filled with content to rank well in Google (and othe…
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Not on Google’s First Page? Here are the Reasons Why
June 14, 2022
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Erik J. Olson
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SEO
Law firm websites face fierce competition for search engine ranking. If your website isn’t properly indexed by Google and showing up on th…
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How to Attract Online Customers To Your Law Firm
June 6, 2022
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Erik J. Olson
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Digital Marketing
Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…
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How Long Does SEO Take To Work?
June 6, 2022
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Erik J. Olson
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SEO
Impatient with the distinct lack of traffic, clicks, and conversions on your law firm’s website? Concerned that your site isn’t rapidly ri…
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How To Incorporate Existing Blogs Into an SEO Strategy
June 3, 2022
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Erik J. Olson
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SEO
Many attorneys spend hours writing blogs that they believe will be helpful to prospective clients. However, these blogs are rarely found on …
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How To Effectively Use LinkedIn In Your Law Firm’s Digital Marketing Strategy
May 19, 2022
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Erik J. Olson
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Social Media
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …
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How Much Should You Spend on Law Firm Marketing?
May 19, 2022
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Erik J. Olson
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Digital Marketing
You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…
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Why Your Personal Injury Law Firm Needs SEO
May 10, 2022
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Erik J. Olson
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SEO
Car accidents, slip-and-falls, and workplace injuries occur all the time. When people find themselves in these situations, they often Google…
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