Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

25 Advanced SEO Tips for Law Firms

| Erik J. Olson |
0According to a 2020 study, statistics show that 85% of internet users prefer Google as their primary resource when searching for a lawyer. …

Different Types of Google Ads for Lawyers

| Erik J. Olson |
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…

The Effects of the May 2022 Google Core Update

| Erik J. Olson |
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…

How Much Should Your Law Firm Spend on PPC?

| Erik J. Olson |
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…

Content Marketing Strategies For Your Law Firm

| Erik J. Olson |
You’ve probably heard by now that it is essential for your law firm to have a website filled with content to rank well in Google (and othe…

Not on Google’s First Page? Here are the Reasons Why

| Erik J. Olson |
Law firm websites face fierce competition for search engine ranking. If your website isn’t properly indexed by Google and showing up on th…

How to Attract Online Customers To Your Law Firm

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

How Long Does SEO Take To Work?

| Erik J. Olson |
Impatient with the distinct lack of traffic, clicks, and conversions on your law firm’s website? Concerned that your site isn’t rapidly ri…

How To Incorporate Existing Blogs Into an SEO Strategy

| Erik J. Olson |
Many attorneys spend hours writing blogs that they believe will be helpful to prospective clients. However, these blogs are rarely found on …

How To Effectively Use LinkedIn In Your Law Firm’s Digital Marketing Strategy

| Erik J. Olson |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …

How Much Should You Spend on Law Firm Marketing?

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

Why Your Personal Injury Law Firm Needs SEO

| Erik J. Olson |
Car accidents, slip-and-falls, and workplace injuries occur all the time. When people find themselves in these situations, they often Google…

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This 30-page guide covers:
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