Author: Erik J. Olson

Digital marketer & entrepreneur. Founder & CEO of Array Digital. Host of the Managing Partners podcast.
Digital marketing strategies for orthodontists.

Orthodontist Digital Marketing

To grow your orthodontist practice, you need new patients — but traditional marketing methods won’t reach the modern consumer. Today’s family starts their search online, and you need an online presence to get new patients in your clinic. Array Digital has proven digital marketing strategies orthodontists can use today. Contact us through...

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Hiring a Digital Marketing Agency In Virginia Beach

Hiring a Digital Marketing Agency In Virginia Beach

No matter how skilled a business owner you are or how good a marketing specialist you feel you’ve hired, no one individual has enough arms to do everything your business needs in order to market effectively. There are not enough hours in the day! That is why hiring a digital marketing agency is in the best interest of your business and its growth.  Think...

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How to Apply for the Payroll Protection Program (PPP)

How to Apply for the Payroll Protection Program (PPP)

It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started rolling out the Payroll Protection Program (PPP) last month (click the link here). .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container...

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10 COVID-19 Healthcare Digital Marketing Tips

10 COVID-19 Healthcare Digital Marketing Tips

Times are quickly changing. I mean remember back just one month when we were going about our regular lives? Just half a month ago, on March 16, Trump urged Americans to avoid gatherings with more than 10 people. Life looks very different now and, as a result, so does marketing.  As a medical professional, your focus is probably on bracing your staff...

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Do I Need A Digital Marketing Plan?

Do I Need A Digital Marketing Plan?

A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about the organization. It’s comprised of mission statements, objectives, goals, and how those goals will be met. On the other hand, a marketing plan focuses on outreach methods, target markets, and budget –...

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Social Media Marketing for Business

Social Media Marketing for Business

If you’ve ever managed multiple social media business accounts, then you have an idea of how quickly the workload adds up. Can you imagine how much easier it would be if you had a little advice on the best social media practices to lighten the workload? Managing a social media account can be stressful: from just running a social media ad that...

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Facebook vs Google: Which Wins the Battle for Online Advertising?

Facebook vs Google: Which Wins the Battle for Online Advertising?

The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, the question is whether advertising on social media with Facebook ads or on search platforms like Google, the biggest search engine in the world, will be better for your business. In this article, we will analyze...

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How to Convert Website Visitors into Sales

How to Convert Website Visitors into Sales

One of the seemingly often forgotten purposes of most websites is to make money. Good content and visitors are great but if your goal in creating this website was to sell a particular product or service, neither of these things guarantees a profit if you are not taking steps to convert website visits into sales. We’ve compiled a series of tips to...

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Digital vs. Traditional Advertising: Reaching New Clients

Digital vs. Traditional Advertising: Reaching New Clients

The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change the way companies attract, relate, and sell to their customers, opening the way to digital marketing. However, how different is it from traditional marketing? Is it better? Is it not? Is it simply different? History...

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Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC