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SEO
Website Design
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Online Advertising
Lead Generation
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Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Erik J. Olson
Recent Articles
How Your Law Firm Can Correctly Use AI in 2023
March 20, 2023
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Erik J. Olson
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Content
,
Digital Marketing
,
SEO
As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…
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How Blogging Can Help Your Law Firm
February 21, 2023
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Erik J. Olson
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SEO
Search engine optimization, or SEO, is essential for businesses operating today. This is especially true for law firms. It’s no longer a lux…
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Is There a Difference Between Retargeting and Remarketing?
February 20, 2023
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Erik J. Olson
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Digital Marketing
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…
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The Case for Switching Your Business to WordPress
February 7, 2023
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Erik J. Olson
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Website Design
Whether you are a startup company or a Fortune 500, having a CMS that fits your business is important. Choosing a platform can be difficult …
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How Do Law Firms Benefit From Using SEO?
February 6, 2023
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Erik J. Olson
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SEO
When people search for a lawyer, they’re more likely to use Google than anything else, according to a recent survey by Martindale-Avvo. If y…
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25 Advanced SEO Tips for Law Firms
January 11, 2023
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Erik J. Olson
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SEO
0According to a 2020 study, statistics show that 85% of internet users prefer Google as their primary resource when searching for a lawyer. …
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Different Types of Google Ads for Lawyers
July 13, 2022
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Erik J. Olson
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Advertising
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…
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The Effects of the May 2022 Google Core Update
July 1, 2022
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Erik J. Olson
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SEO
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…
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How Much Should Your Law Firm Spend on PPC?
June 20, 2022
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Erik J. Olson
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PPC
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…
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Content Marketing Strategies For Your Law Firm
June 14, 2022
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Erik J. Olson
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Content
You’ve probably heard by now that it is essential for your law firm to have a website filled with content to rank well in Google (and othe…
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Not on Google’s First Page? Here are the Reasons Why
June 14, 2022
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Erik J. Olson
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SEO
Law firm websites face fierce competition for search engine ranking. If your website isn’t properly indexed by Google and showing up on th…
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How to Attract Online Customers To Your Law Firm
June 6, 2022
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Erik J. Olson
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Digital Marketing
Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…
Read more
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