Author: Erik J. Olson

Digital marketer & entrepreneur. Founder & CEO of Array Digital. Host of the Managing Partners podcast.
Digital vs. Traditional Advertising: How much does each cost?

Digital vs. Traditional Advertising: How much does each cost?

For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print...

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How and Why You Should Be Using Ephemeral Content

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still used Hi5 and Myspace to gain recognition. Times sure have changed. Today we enjoy a wide variety of social media options such as Instagram, Facebook, LinkedIn, and YouTube that have similar features but, at...

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How Voice Assistants Are Taking Over Search

How Voice Assistants Are Taking Over Search

Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazon, Google, and Apple. The use of voice assistants to obtain information in cell phones and PCs, and to organize activities in houses and offices is a rising trend that combines many other factors such as Artificial Intelligence, Data Management, and Security....

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Messaging: The New Innovative Marketing Strategy

Messaging: The New Innovative Marketing Strategy

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover what conversational marketing or messaging in social media and the internet is, and how you can implement it in your business to improve your sales process, build lasting relationships with your customers,...

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How to Market to Generation Z

How to Market to Generation Z

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%), followed closely by Facebook (87%), YouTube (68%) and Instagram (54%). Finally, the same study concluded that these apps are primarily accessed by phone. With all this data, it is logical that brands see an...

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How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming

How Your Business Can Use Live Streaming Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on demand), which is what we have known for almost ten years thanks to YouTube and its huge success and live streaming (live), an up and coming trend that is getting more...

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The Rise of TikTok and How YOU Can Use It

The Rise of TikTok and How YOU Can Use It

Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for your company and your clients. One versatile application that is rapidly making its way to the top as the best social media app is TikTok.  “What is TikTok?” you may ask. TikTok is a versatile video-sharing application,...

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Website Speed: How to Improve It and Why It Matters

Website Speed: How to Improve It and Why It Matters

When browsing the internet, you’ve probably come across a website or two where you’ve had to wait a few seconds for it to load the page. Moments later, you got bored of waiting and clicked the back button before even getting to view the content you were hoping to see. We’ve all been there! With this go go go society… While it is definitely...

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How to Use Website Design to Create an SEO-Friendly Homepage

Web Design Virginia Beach Before and After Makeovers

Here at Array Digital, we’ve designed over 500 websites. This new web presence has helped small businesses in Virginia Beach, Chesapeake, Norfolk, and beyond legitimize their brand.  Here are a few things to consider in your website design process: Your customers are on mobile  Let’s face it, there are not nearly as many people using desktops as...

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Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC