Blog
Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
How to Evaluate Cost Savings with SEO for Your Law Firm
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …
Using Topic Clusters for Your Law Firm’s SEO
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…
Examples of Good SEO Keywords for Attorneys
If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high …
Understanding Law Firm SEO Content Writing
Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish you…
PPC Vs. SEO: Why Organic SEO is the Choice for Law Firms
Running a successful law firm is a multifaceted job, and creating an effective marketing strategy that brings in the right new clients can m…
Lead Generation for Lawyers Guide in 2023
Key Takeaways: Essential Strategies for Law Firm Lead Generation
Sales Funnel Mastery: Essential for guiding potential clients from initial…
How to Start a Legal Blog Now and Why You Need to
According to a 2022 ABA TechReport, 94 percent of law firms have a website, but only 37 percent have a blog. That means that if your firm do…
Managing Partners Podcast Expert Legal Marketing Strategies
Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 20…
“The metrics are great, but I’m not getting leads.”
Excited by the idea of how SEO can help your law firm, you decide to try it. All your competitors are already using SEO to increase their le…
13 Strategies To Increase Your Website Conversion Rate
Any article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you …
Legal Marketing and the Importance of Evergreen Content
A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…
Three Ways the Helpful Content Update Affects Law Firms
Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
