For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. traditional advertising) is more profitable and yields a higher ROI.
Digital marketing continues to gain ground year after year, thanks to the excellent results it provides for each business and entrepreneur that manages...
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print...
It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still used Hi5 and Myspace to gain recognition.
Times sure have changed. Today we enjoy a wide variety of social media options such as Instagram, Facebook, LinkedIn, and YouTube that have similar features but, at...
Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazon, Google, and Apple. The use of voice assistants to obtain information in cell phones and PCs, and to organize activities in houses and offices is a rising trend that combines many other factors such as Artificial Intelligence, Data Management, and Security....
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discover what conversational marketing or messaging in social media and the internet is, and how you can implement it in your business to improve your sales process, build lasting relationships with your customers,...
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%), followed closely by Facebook (87%), YouTube (68%) and Instagram (54%). Finally, the same study concluded that these apps are primarily accessed by phone.
With all this data, it is logical that brands see an...
How Your Business Can Use Live Streaming
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on demand), which is what we have known for almost ten years thanks to YouTube and its huge success and live streaming (live), an up and coming trend that is getting more...
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for your company and your clients. One versatile application that is rapidly making its way to the top as the best social media app is TikTok.
“What is TikTok?” you may ask.
TikTok is a versatile video-sharing application,...
When browsing the internet, you’ve probably come across a website or two where you’ve had to wait a few seconds for it to load the page. Moments later, you got bored of waiting and clicked the back button before even getting to view the content you were hoping to see. We’ve all been there! With this go go go society…
While it is definitely...
Here at Array Digital, we’ve designed over 500 websites. This new web presence has helped small businesses in Virginia Beach, Chesapeake, Norfolk, and beyond legitimize their brand.
Here are a few things to consider in your website design process:
Your customers are on mobile
Let’s face it, there are not nearly as many people using desktops as...
