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Legal Marketing and the Importance of Evergreen Content

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive mor…

Three Ways the Helpful Content Update Affects Law Firms

Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to mai…

Lowering Your Personal Injury Leads Cost

| Erik J. Olson |
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an invest…

The SEO Benefits of Responsive Web Design

| Erik J. Olson | ,
A responsive website design creates a huge opportunity for brands to reach and interact with mobile customers. It ensures that your site is …

Think Twice Before Writing Your Own SEO Content

| Erik J. Olson |
According to a study done by Martindale Avvo, around 36% of consumers use an attorney’s website as a resource, and 46.5% said they choose a …

How Our Clients Benefit From Our SEO Audits

| Erik J. Olson |
Search engine optimization is tricky. The rules and tactics for an effective SEO strategy are constantly evolving. The reason is simple. Sea…

How to Use Google Analytics to Enhance Your SEO Strategy

| Erik J. Olson |
“How do I use Google Analytics for SEO?” It’s a question that every law firm must face at some point. At least, it’s the case for law firms …

How Long Does It Take to Build a Legal Website?

| Erik J. Olson |
Running a law firm takes time. Website building for your firm will also take an extensive amount of your time if you go it alone. Hiring fre…

How to Rank Your Website in a Niche Industry

| Erik J. Olson |
Being an attorney or business person in a niche part of your field can make marketing more difficult. Making sure consumers find your law fi…

How Your Law Firm Can Correctly Use AI in 2023

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…

How Blogging Can Help Your Law Firm

| Erik J. Olson |
Search engine optimization, or SEO, is essential for businesses operating today. This is especially true for law firms. It’s no longer a lux…

Is There a Difference Between Retargeting and Remarketing?

| Erik J. Olson |
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…

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