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Don’t Break These ABA Marketing Rules

| Erik J. Olson |
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the A…

Website Redesign: The Cause Behind Your Traffic Nosedive

| Erik J. Olson |
According to a survey by GoodFirms, approximately 38 percent of web designers believe that outdated site design drives away visitors. If you…

How to Lower the Cost of Your Personal Injury Leads

| Erik J. Olson |
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an invest…

8 Top Tools Lawyers Should Have in Their SEO Arsenals

| Gary Honold | ,
We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are looking fo…

10 Reasons Your Law Firm is Losing Organic Traffic

| Gary Honold |
Organic traffic is an integral part of any law firm’s SEO marketing strategy, but quite a few common mistakes can cause your firm’s organic …

How to Speed Up Organic Growth on Your Law Firm Site

| Gary Honold |
The lack of organic growth on your law firm’s website represents a significant challenge in today’s competitive marketplace. Your firm may b…

Six Questions to Ask Your Next Legal SEO Agency

| Erik J. Olson |
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use t…

Should Lawyers Learn How to Code for Digital Marketing?

According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and,…

Updated Law Firm SEO Statistics for 2023

| Erik J. Olson | ,
You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes…

Content Marketing vs. Social Media Marketing

| Erik J. Olson | ,
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If…

How to Evaluate Cost Savings with SEO for Your Law Firm

| Erik J. Olson | ,
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? …

Using Topic Clusters for Your Law Firm’s SEO

| Erik J. Olson | ,
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s ea…

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