Legal marketing resources

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Recent blog articles

How Long Does SEO Take To Work?

| Erik J. Olson |
Impatient with the distinct lack of traffic, clicks, and conversions on your law firm’s website? Concerned that your site isn’t rapidly ri…

How To Use LinkedIn In Your Law Firm’s Marketing Strategy

| Erik J. Olson |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …

How Much Should You Spend on Law Firm Marketing?

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

Why Your Personal Injury Law Firm Needs SEO

| Erik J. Olson |
Car accidents, slip-and-falls, and workplace injuries occur all the time. When people find themselves in these situations, they often Google…

The Six Pillars of SEO: How You Can Increase Web Traffic

| Erik J. Olson |
Most lawyers that want to market themselves online have heard of search engine optimization (SEO). Whether through your own research or the …

Lawyer Website Template vs Custom Built Website

| Erik J. Olson |
Whether you are a new law firm looking to immediately market yourself or a law firm looking to break into the digital space, you must first …

Law Firm Website Design Guide

| Erik J. Olson |
As a family lawyer, you are often dealing with the most vulnerable parts of people’s lives. Because of this, you’ll want your website to con…

What Is The Typical Price for a Law Firm Website?

| Erik J. Olson |
When you have a new or small law firm, budgeting just how much you need to spend for website design can be quite difficult. Many large marke…

A Beginner’s Guide to PPC for Family Law Firms

| Erik J. Olson |
Spending money on advertising only benefits you if you are getting a return on that investment. Yet understanding pay-per-click advertising …

Why Is It Important for Lawyers to Build a Personal Brand?

| Erik J. Olson |
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…

How Reviews Affect Local SEO

| Erik J. Olson |
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law fi…

Local SEO Citations

| Erik J. Olson |
Local SEO is critical to reaching the most targeted potential clients, your local market. Keeping your business name, address, and phone num…

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