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How to Apply for the Payroll Protection Program (PPP)

It’s no secret that the COVID-19 pandemic has impacted businesses in a big way. To counteract its negative effects, the US Treasury started …

Do I Need A Digital Marketing Plan?

| Erik J. Olson |
A business plan and marketing plan are things we often hear of when it comes to the business landscape.  A business plan embraces data about…

Is Facebook or Google Advertising Better?

| Erik J. Olson |
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, t…

How to Convert Website Visitors into Sales

| Erik J. Olson |
One of the seemingly often forgotten purposes of most websites is to make money. Good content and visitors are great but if your goal in cre…

Digital vs. Traditional Advertising Costs

| Erik J. Olson |
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…

How Voice Assistants Are Taking Over Search

| Erik J. Olson |
Alexa, Cortana, Siri. These are the names of voice assistants created by companies like Amazon, Google, and Apple. The use of voice assistan…

How To Implement Messaging Into Your Marketing Strategy

| Erik J. Olson |
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…

How to Market to Generation Z

| Erik J. Olson |
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…

How Your Business Can Use Live Streaming

Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…

The Rise of TikTok and How Your Law Firm Can Use It

| Erik J. Olson |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for …

Web Design Virginia Beach Before and After Makeovers

| Erik J. Olson |
Here at Array Digital, we’ve designed over 500 websites. This new web presence has helped small businesses in Virginia Beach, Chesapeake, No…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency