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Recent Blog Articles

Robots and smartphone depict the future of marketing with chatbots on a yellow background.

How to Implement Messaging Into Your Marketing Strategy

| Erik J. Olson | ,
Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…
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Illustration of Generation Z using smartphones surrounded by clouds, with a large red Z in the center.

How to Market to Generation Z

| Erik J. Olson | ,
According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…
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Colorful camera lens with play button and words Live Streaming. Perfect for broadcasting or online media content.

How Your Business Can Use Live Streaming

| Erik J. Olson | ,
Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…
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Finger tapping TikTok app on a smartphone screen in a dark setting.

The Rise of Tiktok and How Your Law Firm Can Use It

| Erik J. Olson |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for …
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Person holding a remote in front of a TV screen displaying OTT Advertising, with plants on either side.

Advertising on Tv: Ott Advertising

| Erik J. Olson |
The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  …
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Web developer programmer monitor screen display Information technology website coding standards for web design Programming code abstract background screen of software HTML code on lcd screen

Current Web Design Trends

| Erik J. Olson |
When you think of web design trends, what’s the first thing that comes to mind? Mobile-first? Thumb-friendly navigation? Responsive? While t…
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Strategies to Overcome the Startup 'Valley of Death' - Rocky Landscape Background

How to Overcome the Startup ‘valley of Death’

| Erik J. Olson |
At the last company I worked for as an employee, the HR Manager remarked on more than one occasion that the owner of the business was just l…
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Man in suit overlooking a digitally connected city skyline at dusk, representing technology and future innovation.

How to Overcome the Struggle of Starting Your Own Business

| Erik J. Olson |
I received the Entrepreneurial Excellence Award in 2016. It was an amazing honor and the award sits proudly on the bookshelf in my office. A…
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Guide to identifying your ideal clients. Hand pointing at a standout figure with briefcase.

How to Determine Your Best Clients

| Erik J. Olson |
As odd as it may sound, I did not know who our best clients were until about a week ago. After running Array Digital for the last two years,…
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Graphic with text: A Lack of Urgency Is Killing Your Business alongside a hand holding a stopwatch.

A Lack of Urgency Is Killing Your Business

| Erik J. Olson |
Do you ever feel like you’re running out of time? I don’t just mean in your business. Or in your personal life. I mean in life. As morose a…
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Graphic arrow sign reading Overcoming Distractions in Your Business with a yellow road sign pattern.

Overcoming Distractions in Your Business

| Erik J. Olson |
I’ve been staring at this blank document for an hour and I’m just now typing out this sentence. It’s not that I have writer’s block. The rea…
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a man and a woman shaking hands

The Trouble With Onboarding New Clients

| Erik J. Olson |
Running a business means that you’re contracting with clients to provide services. Those services obviously cost a set amount of money and c…
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Everything You Need to Know About Hiring a Digital Marketing Agency:

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Guide: Everything You Need to Know About Hiring a Digital Marketing Agency