Legal marketing resources

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Recent blog articles

How to Use Google Analytics to Enhance Your SEO Strategy

| Erik J. Olson |
“How do I use Google Analytics for SEO?” It’s a question that every law firm must face at some point. At least, it’s the case for law firms …

How Long Does It Take to Build a Legal Website?

| Erik J. Olson |
Running a law firm takes time. Website building for your firm will also take an extensive amount of your time if you go it alone. Hiring fre…

How to Rank Your Website in a Niche Industry

| Erik J. Olson |
Being an attorney or business person in a niche part of your field can make marketing more difficult. Making sure consumers find your law fi…

How Your Law Firm Can Correctly Use AI in 2023

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation plat…

How Blogging Can Help Your Law Firm

| Erik J. Olson |
Search engine optimization, or SEO, is essential for businesses operating today. This is especially true for law firms. It’s no longer a lux…

Is There a Difference Between Retargeting and Remarketing?

| Erik J. Olson |
If you have never heard of retargeting and remarketing, you might be inclined to say they are the same thing. However, if you are paying fo…

The Case for Switching Your Business to WordPress

| Erik J. Olson |
Whether you are a startup company or a Fortune 500, having a CMS that fits your business is important. Choosing a platform can be difficult …

How Do Law Firms Benefit From Using SEO?

| Erik J. Olson |
When people search for a lawyer, they’re more likely to use Google than anything else, according to a recent survey by Martindale-Avvo. If y…

25 Advanced SEO Tips for Law Firms

| Erik J. Olson |
0According to a 2020 study, statistics show that 85% of internet users prefer Google as their primary resource when searching for a lawyer. …

Different Types of Google Ads for Lawyers

| Erik J. Olson |
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…

The Effects of the May 2022 Google Core Update

| Erik J. Olson |
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…

How Much Should Your Law Firm Spend on PPC?

| Erik J. Olson |
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…

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