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Content Marketing vs. Social Media Marketing

| Erik J. Olson | ,
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If…

Managing Partners Podcast Expert Legal Marketing Strategies

| Erik J. Olson |
Did you know that the majority of Americans aged 12-54 have listened to a podcast in the last month? Podcasting is at an all-time high in 20…

How To Use LinkedIn In Your Law Firm’s Marketing Strategy

| Erik J. Olson |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …

How and Why You Should Be Using Ephemeral Content

It seems like it was only yesterday when Facebook was just a vague platform designed by a young visionary, or when hundreds of artists still…

How To Implement Messaging Into Your Marketing Strategy

Most companies still use marketing techniques that are quickly becoming obsolete. To prevent that in your own brand, we invite you to discov…

How to Market to Generation Z

According to the Annual Study of Social Networks 2019 prepared by IAB Spain, WhatsApp is the most popular and widely used social media (88%)…

How Your Business Can Use Live Streaming

Although the term streaming covers all online audiovisual content, we must differentiate between two modalities: on-demand video (video on d…

The Rise of TikTok and How Your Law Firm Can Use It

| Erik J. Olson |
Trends in video marketing are constantly changing and it can be difficult to assess and evaluate them, deciding which one would be best for …

The Ultimate Guide to Using Pinterest for Your Business

| Erik J. Olson |
Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real va…

How to Use Social Media to Grow Your Business

| Erik J. Olson |
Thinking about diving into social media but don’t quite know where to start? We’re here to be your guide! We will walk you through how to cr…

Best Social Media Platforms For Business

| Erik J. Olson |
Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awar…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
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