What makes us different?
After more than ten years of running agencies, and learning from hundreds of clients in different industries, we have a unique perspective that combines technical excellence with marketing expertise.
Do you care about reach and impressions, or do you really care about leads?
Every company needs leads. Traditional marketing (ex: radio, newspaper, TV) can’t track how they affect the bottom line. Many of our digital marketing competitors can’t either. That’s why they talk in terms of vanity metrics like impressions and pageviews. You don’t want vanity metrics - you want results. We’re obsessed with your return on investment. It’s all about leads, not vanity metrics.
We look at every contact us submission you’ll get, and listen to every phone call that you’ll get, to verify which are really leads. None of our competitors even come close to providing that level of service. But for us it’s a no brainer. We’re not going to claim it’s a lead unless we verify it ourselves.
The only thing we do is digital marketing. That means that day in and day out, we’re completely engulfed in the art and science of digital marketing. We study digital marketing trends. We deep dive into digital marketing articles and cross referent research from other sources. We even host a monthly meetup to teach other local marketers more about digital marketing.
But most importantly, we are free of distractions from anything but digital marketing.
None of our digital marketing competitors are dedicated solely to digital marketing. Digital marketing is a secondary or tertiary service they offer in addition to their core offering. They may really be a software development shop, but offer digital marketing as a “value added” service. Or, they really are a newspaper or radio station, but oh yah...they “do digital” too. Or, a traditional advertising agency specializing in TV and radio commercials, but they have a young intern and claim they can support digital marketing too.
We don’t “also do” digital marketing. That’s all we do.
We are experts in digital marketing. Day in and day out. We eat, breathe, and sleep digital marketing. It’s in our DNA.
If you simply want to “also do digital” and aren’t really concerned about the results, then we’re not going to be a fit for you. We are obsessed with digital marketing and for holding ourselves accountable to getting you verifiable results at the lowest cost per lead.
We started working in the digital marketing and internet industry in 2009. We’ve not only watched the industry grow and rapidly change, we’ve been a leading local force in its evolution. We’re constantly learning new techniques and optimizations, we implement changes rapidly that will yield an improved ROI for our clients, and we share our teachings with the local marketing community.
Check out Marketers Anonymous at marketersanon.com, for the next marketing meetup that we host once a month at Waterside. Or check out our blog which is regularly updated with new tips and techniques, or our founders’ LinkedIn which includes almost daily postings and videos of how to maximize your digital marketing. We’re constantly learning, and teaching, digital marketing.
You’ll never be left in the dark about what we’re doing. Our team will be in constant communication on a regular basis. But worst case scenario, you will hear from us every two weeks. That’s how frequently we provide a detailed data analysis of your marketing engagements, review performance, and report on key performance metrics.
Forget about screenshots cluttered with tons of data you don’t understand. We’ll walk you through the entire report with a personalized video report from our team. The video report will explain the good, the bad, and the ugly. There shouldn’t be much in the way of bad and ugly, but when there is we will address it directly. If there are numbers we don’t like, we’ll tell you what we’ve already done, or will do, about it. You will never be left in the dark.
Compare that to what some of our “we do digital too” competitors do. At best, they may send you a standardized report once a month. Some may provide you with a real time dashboard, which sounds great until you realize it’s on you to remember to log into their site and try to decipher what all those numbers mean. Others, unfortunately, only report progress once a year! Can you imagine being in the dark for an entire year before you find out how they really performed for you?
Not many business people need or want close relationships with their vendors. With vendors, an arms length relationship is just fine. We are not vendors. We are your trusted partners. We are in this together.
What do we want out of this partnership? Honestly...we want to help you crush it so that you’re revenue increases, which leads to a bigger marketing budget so we can invest even more in digital marketing - so you can crush it even more. When you win, we win.
You can call any one of us at our desks at any time. But you’ll also have many of our cell phone numbers. You’ll be able to directly call whoever you think is the best person to address your question. Got a billing question - you can call Katya. Have a question about SEO targeting - you can call Jake. Want to talk business strategy? Call me. Or, just call me and I’ll get you what you need. I’ll be your main point of contact, but I’m not going to bottleneck efficiency.