About Us

Our mission

To provide world class digital marketing that enables our clients to achieve their dreams, fulfill their missions, and impact more lives with their services.

Meet our senior strategist

757.333.3021

About Array Digital

We work with law firms across the United States to deliver fully integrated digital marketing campaigns. Our services comprise every aspect of digital branding, marketing, and advertising.

We are a 100% digital-focused company with expertise and a proven strategy that ensures success for law firms we partner with, minimizes waste, delivers high ROIs, and generates new business.

Array Digital offers everything you need to establish a strong online presence by combining the latest technologies with real-world expertise to deliver fully integrated digital marketing campaigns that generate trackable results.

We harmoniously integrate website design, SEO, PPC advertising, and social media marketing to create digital marketing campaigns that take users through the full customer journey from unawareness of your business to becoming a client.

Core values

We believe strongly in the following core values which reflect in all of our interactions with clients, employees, and the community.

Transparency

Being honest and operating in a way that it is easy for others to see what actions are performed are the bedrock for building trust with team members and clients.
Quality

We are some of the best at what we do. We provide the highest quality offering practicable. We will always produce at a superior level. Mediocre performance is unacceptable. Every team member is expected to highlight and address low quality work.
Urgency

Being on time is not enough. We must have a sense of urgency and complete our work as quickly as possible. We are growing fast and there’s no opportunity for downtime. The faster we are, the more we will accomplish in the same amount of time.
Winning

We are a winning organization. We win on a daily basis through our actions and attitudes. We win attention, mindshare, and business in the marketplace. We position our clients to win through our high-quality, attention-grabbing digital marketing. We are in this to win it.
Passion

We are passionate about the work we do and how we do it. That passion can clearly be seen in the way we continuously learn more about our craft, in how we constantly strive to improve ourselves as individuals and as an organization, and in how we carry ourselves professionally in all situations.

Leadership

Erik J. Olson

Founder, CEO

Erik J. Olson started his agency, 80|20, in 2013, focusing on the programming and management skills he had developed as an engineer at a Department of Defense contractor. Erik’s team created data-intensive custom web and mobile applications for clients throughout the country.

Kevin Daisey

Founder, CMO

After gaining recognition and winning numerous awards as a teenage web designer, Kevin Daisey decided to start his own digital agency in 2006 at age 23: ID Web. After developing over 500 websites and helping law firm clients dominate in SEO, his team was able to accomplish anything in WordPress.

The Genesis

Kevin and Erik, both offered solutions to many digital challenges but both noticed the same problem — many of their clients hired them to build a single digital product that later failed to generate new business for their clients.

To help their customers, they both began offering secondary services for search engine optimization, social media, online advertising, and content marketing in order to make their digital solutions generate more business for their clients.

Our philosophy

Legal digital marketing focus

While our competitors “also do digital marketing for lawyers,” that’s what we do. We don’t just dabble in it.

Digital marketing technology and the environment are rapidly changing. New features are added, outdated features are removed, and other features are rewarded or penalized by platforms such as Google, Facebook, and Instagram. Trends in the legal industry change too. What worked yesterday does not always work today. It’s a full-time job just keeping up with all these changes.

It takes a lot of energy and focus to be on top of all these changes. But we love it. This is all we do. We love digital marketing so much that we volunteer to teach other marketers how to be better at what they do.

The best at what we do

Unless you’re heavily invested in keeping on top of digital marketing — as in spending hours a day learning and working in the space — it is improbable that you’ll be able to compete with law firms that hire professional digital marketers that invest all of their time in this specialty.

Unless you work with a firm that puts all its efforts into being better than other law firm digital marketing agencies, it’s unlikely you can compete with other law firms that hire professional agencies.

Studying and working to be the best at digital marketing for law firms is where we spend our energy and time. Our team is comprised of the best and brightest in the industry. So, we invest heavily in research, training, and recruitment to be the best.