We are Erik and Kevin, the founders of Array Digital.
Array Digital is an award winning digital marketing agency that provides highly targeted online marketing and advertising for regional brands in Hampton Roads.
But our founding began years earlier in two different corners of Hampton Roads.
After years of working in windowless buildings on base for a DoD contractor, Erik left that world and started his journey in the commercial sector. Focusing his programming and management skills on his new agency, 80|20, Erik’s team created data-intensive custom web and mobile applications for clients in Atlanta, Orange County, New York, and of course Hampton Roads.
In another corner of Hampton Roads, and after years of slaving away over blueprints at a civil engineering firm, Kevin decided to scratch his creative itch by learning web design on the nights and weekends. Starting his own agency, ID Web, they began building websites by the dozen. Five hundred websites later, his team was able to accomplish anything in WordPress.
But for as many problems as we solved for our clients, we noticed a pattern - many of our clients hired us to build a digital product but later failed to turn their creation into a thriving business. The movie Field Of Dreams taught us that if you build it they will come. Turns out, that’s not exactly true in the business world. To help our customers, we both offered the secondary services of search engine optimization, social media, and content marketing.
In today’s competitive landscape you can’t expect to simply kick back and let customers come to you. There are too many options available and too much pressure from competitors. You have to be proactive and market the benefits of your offering to your potential customers or they simply won’t know you exist
For that reason, we joined forces and created Array Digital putting all of our collective focus into digital marketing for our clients.