Content - Array Digital

10 AI Content Generators for Legal Seo (+ the Pros & Cons)

Written by Erik J. Olson on March 25, 2024. Posted in Content.

Key takeaways: You’ve seen it on LinkedIn and all of the internet: AI promises to streamline content and offer a fast way to build SEO. There are benefits, but before investing in paid plans or using plugins for your...

Keys to Making Your Law Firm’s Web Content Unique

Written by Gary Honold on January 4, 2024. Posted in Content.

Key takeaways: Content and SEO are two essential and similar (though not the same) strategies for reaching your legal prospects online. Knowing the difference and how to utilize both is critical. Legal content marketing is...

two business men reviewing a document on a laptop

Updated Law Firm Seo Statistics for 2023

Written by Erik J. Olson on August 10, 2023. Posted in Content, SEO.

You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes time and patience. Waiting for your content to rank well can feel like a waste....

a picture of a desk with a laptop and notebook on it

Examples of Good Seo Keywords for Attorneys

Written by Erik J. Olson on July 31, 2023. Posted in Content, SEO.

If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high volume can quickly become confusing and overwhelming. Which ones should you choose...

female lawyer holding a document at her office

Understanding Law Firm Seo Content Writing

Written by Erik J. Olson on July 12, 2023. Posted in Content, SEO.

Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish your brand. To do this, you need content, but what type of content? Where do you even...

How to Start a Legal Blog Now and Why You Need To

Written by Erik J. Olson on July 5, 2023. Posted in Content, SEO.

According to a 2022 ABA TechReport, 94 percent of law firms have a website, but only 37 percent have a blog. That means that if your firm doesn’t have a legal blog yet, you’re in good company. However, a blog is...

Legal Marketing and the Importance of Evergreen Content

Written by Erik J. Olson on April 17, 2023. Posted in Content, Digital Marketing, SEO.

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive more views. This number is astoundingly low since it likely took your law firm...

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Three Ways the Helpful Content Update Affects Law Firms

Written by Erik J. Olson on April 17, 2023. Posted in Content, Digital Marketing, SEO.

Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to maintain its position at the top of the search engine food chain, Google is constantly...

The image features a person in a dark suit holding an illustrative hologram between their hands. The hologram contains symbols representing artificial intelligence and law, such as a digital brain, a speech bubble, and the scales of justice. These icons suggest a blend of AI technology and legal expertise, symbolizing the integration of advanced technology within the legal sector. The overall visual emphasizes the potential of AI to enhance and influence law practices.

How Your Law Firm Can Correctly Use AI in 2024

Written by carlos on March 20, 2023. Posted in Content.

Key Takeaways: AI can significantly enhance an attorney’s workflow by automating certain tasks, which can help law firms save time and increase productivity. While AI can offer many advantages, there are significant...