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Law Firm SEO Statistics for 2023

Written by Erik J. Olson on August 10, 2023. Posted in Content, SEO.

You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes time and patience. Waiting for your content to rank well can feel like a waste. We...

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Examples of Good SEO Keywords for Attorneys

Written by Erik J. Olson on July 31, 2023. Posted in Content, SEO.

If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high volume can quickly become confusing and overwhelming. Which ones should you choose...

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Understanding Law Firm SEO Content Writing

Written by Erik J. Olson on July 12, 2023. Posted in Content, SEO.

Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish your brand. To do this, you need content, but what type of content? Where do you even...

How to Start a Legal Blog Now and Why You Need to

Written by Erik J. Olson on July 5, 2023. Posted in Content, SEO.

According to a 2022 ABA TechReport, 94 percent of law firms have a website, but only 37 percent have a blog. That means that if your firm doesn’t have a legal blog yet, you’re in good company. However, a blog is...

Legal Marketing and the Importance of Evergreen Content

Written by Erik J. Olson on April 17, 2023. Posted in Content, Digital Marketing, SEO.

A study conducted found that the average lifespan of an article is 2.5 days. This means that after 2.5 days, most articles won’t receive more views. This number is astoundingly low since it likely took your law firm more than...

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Three Ways the Helpful Content Update Affects Law Firms

Written by Erik J. Olson on April 17, 2023. Posted in Content, Digital Marketing, SEO.

Google is the most commonly used search engine on the planet today, processing approximately 8.5 billion daily searches. In an effort to maintain its position at the top of the search engine food chain, Google is constantly...

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How Your Law Firm Can Correctly Use AI in 2023

Written by Erik J. Olson on March 20, 2023. Posted in Content, Digital Marketing, SEO.

As an attorney who enjoys writing content for your website, you have likely heard about artificial intelligence (AI) content generation platforms. AI content has the potential to completely change an attorney’s workflow....

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