the effects of the 2022 may google core update.

The Effects of the May 2022 Google Core Update

Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the public’s best intentions when searching for various keywords make it to the top of the search engine results pages (SERPs). Most of these updates are minor and cause little disruption. Websites that have followed...

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how seo works today.

Guide To How SEO Works

If you’re not being found in Google, then you’re losing customers to your competitors. The only way to stop that from happening is to learn how Google and Search Engine Optimization (SEO) works so that you can gain an unfair advantage on your competition. This article will teach you about what SEO techniques are working today, and how...

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How to Use Website Design to Create an SEO-Friendly Homepage

How to Use Website Design to Create an SEO-Friendly Homepage

Designing your company website’s homepage is certainly no easy task: there’s coming up with a logo that perfectly sums up your business, deciding on a color scheme, and don’t even get us started on what copy to use to convert viewers into customers and customers into promoters. But you may have forgotten one important step: how are people going to...

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How to Create a Winning SEO Strategy

How to Create a Winning SEO Strategy

So you want to create a killer SEO strategy? If you’re somewhat familiar with SEO, what you probably mean is “I want a steady stream of leads without always needing to advertise.” After all, the point of SEO is not just what we like to call “vanity metrics” – pageviews, time on site, or bounce rate. The goal of SEO is business growth. Lead...

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Blogging for Business

Blogging for Business

Recently, I have tasked my company to write up some blog posts, and it got me thinking about blogs and why they’re important. Really, if they’re important. What Should a Blog Be? It’s an expert article that you’re going to write for people that are interested in that topic. But why is it important for you to do this? Number...

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How Voice Search Affects Lead Generation

How Voice Search Affects Lead Generation

In today’s information-driven world, most people turn to an online search engine, like Google, to quickly find answers to questions or perform basic research. It usually works by typing a search term or phrase into Google and viewing the search results. But there is another, sometimes more convenient, way to get results from a search engine: voice...

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Google Searches, Smartphones, and Mobile Friendly Websites

Google Searches, Smartphones, and Mobile Friendly Websites

A mobile-friendly (aka mobile responsive) website is one that works just as well on a mobile phone as on a desktop or laptop. For the past several years, web designers have been making their websites mobile responsive using a combination of technical techniques and frameworks.

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Have Something to Tell the World? Start a Blog and Start Sharing.

Have Something to Tell the World? Start a Blog and Start Sharing.

The Internet is a wonderfully diverse source of information. While it can be used for practical purposes, like researching products or services before purchase, it can also provide us with entertainment through articles on topics that interest us, like sports, politics, gaming, food, fitness, or fashion.  Often, content of both types can be found...

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SEO Benefits of Responsive Web Design

SEO Benefits of Responsive Web Design

You know that a website is a critical part of your business, but it is only helpful if prospects are actually finding it through a search engine like Google. Google’s algorithms are constantly changing to ensure the content in the search results is relevant to the search terms that the user has entered, making it difficult to keep your search engine...

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Quality Web Content Strengthens SEO Efforts

Quality Web Content Strengthens SEO Efforts

You have heard it before – when it comes to maximizing your Search Engine Optimization (SEO) results, content is king. But what does this really mean? For the best SEO results, content must go beyond words on a page and truly serve as an extension of your business’ overall marketing plan.

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Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC