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What defines your engaged sessions (bounce rate) in GA4?

| Gary Honold |
Key takeaways: A high bounce rate could create a problem for your rankings in the search engines. What does a high bounce rate mean, and wh…

Best legal directories (the official 2024 verdict)

| Gary Honold |
Key takeaways: Legal directories are tools that can help law firms get valuable leads to their website. Attorney directories and profiles c…

10 Best CRM Software Tools for Lawyers

| Gary Honold |
Key takeaways: CRM software is a critical investment for all law firms because it enables practices to manage client relationships effectiv…

Should Divorce Lawyers Offer Free Consultations?

| Gary Honold |
Key Takeaways: As an attorney at law, you do not have to offer free consultations to your family law prospective clients. There are advanta…

SEO is Dead: Change My Mind

| Gary Honold |
Key takeaways: Though many ask, “Is SEO dead?” there are plenty of reasons you can still bank on it. Recent Google updates are impacting SE…

A Lawyer’s Guide to E-E-A-T: An Introduction

| Gary Honold |
Key takeaways E-E-A-T is a critically important component of your website ranking as an attorney. E-E-A-T, along with meeting expectations …

Local SEO Link Building Guide

| Gary Honold |
Key Takeaways: Link building is the process of getting backlinks from other websites to your website. Local links help to improve local SEO…

How Do Reviews Impact Local SEO in 2024?

| Erik J. Olson |
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law fi…

How Responding to Negative Reviews Can Boost Your SEO

| Gary Honold |
In the legal profession, maintaining a positive reputation is crucial. With years dedicated to establishing trust and credibility, law firms…

Why Live Chat is a Game-Changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the Amer…

How to Lower the Cost of Your Personal Injury Leads

| Erik J. Olson |
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an invest…

8 Top Tools Lawyers Should Have in Their SEO Arsenals

| Gary Honold | ,
We know that accumulating all the SEO tools required to create optimized content may become pricy if you do not know what you are looking fo…

Everything you need to know about hiring a digital marketing agency:

This 30-page guide covers:
  • The four pillars of digital marketing
  • Digital marketing options and costs
  • The pitfalls to avoid
  • What to expect when working with an agency
  • The qualities to look for in a digital marketing agency