3 Impressive YouTube Lawyers (& Pro Tips to Up Your Game)

Key takeaways:

• YouTube videos can help lawyers get attention.
• Knowing how to create YouTube videos that resonate with clients is key.
• Here are the top three attorneys on YouTube and what they’re doing.
• Array Digital offers the tools to support your journey.

How do lawyers go viral on YouTube? And is YouTube something your firm should be doing?

Today, we are here to analyze some of the most viral and impressive YouTube channels done by lawyers and what they are doing correctly. Are you ready to go down the YouTube rabbit hole with us?

LegalEagle YouTube Channel

LegalEagle, an information-packed YouTube channel created in February of 2017, is one of the most impressive examples of using YouTube as a lawyer. With over 3.1 million subscribers and 790 million views, he’s certainly hitting a cord with his viewers.

Types of Videos

LegalEagle provides valuable information in easy-to-understand formats. Videos include:

• Political videos: You’ll find breakdowns of relevant political news cases and other hot topics explained in excellent detail.
• Lawyer reaction videos: From the start, this attorney is all about telling it like it really is, not like TV courtroom experiences. LegalEagle creates reaction videos to pop culture videos.
• Lawyer takes on Reddit and memes: A very personable channel, this type of video really helps to bring personality to the forefront as the attorney offers some comical relief in these videos.
• Big-name films that broke the law: This is an excellent, differentiating type of video in which he breaks down how various movies make no sense in accordance with the law.
• True crime: Another audience grab, these videos are smaller in terms of the number present, but they still get great views.

Video attributes:

You’ll find excellent variety but also a playlist that is designed with digital marketing in mind, including:

• Using high-volume search terms throughout the channel
• Topics (and keywords) hit all the marks from Home Alone and Tiger King to politics and Reddit, allowing them to pull in a variety of crowds.

Top video breakdown:

LegalEagle’s top video is called “Lawyer & Doctor React to Grey’s Anatomy Malpractice ft. Doctor Mike“

• Has 6.1 million views
• Built on the popularity of the Grey’s Anatomy television show
• The lesson here is to rep pop culture in your content production plan.

The Lead Attorney YouTube channel

The Lead Attorney YouTube channel has an impressive 413,000 subscribers across its over 500 videos. Those videos have hit more than 30.5 million views. Friendly, professional, and live this lawyer breaks down complex topics with his 20 years of experience.

Types of videos:

You will find various types of videos here, with various formats and styles to bring in a large audience, including:

• Family law videos: While the topics on this lawyer YouTube channel incorporate a range of practice areas, most of the content relates to family law, including marriage, divorce, and relationships.
• Live streams: An important trend that viewers like is that live streams allow for instant communication and engagement in a very real experience (no, he’s not giving legal advice in live streams!)
• He said/she said: Pulling no stops when it comes to drama, this attorney is all about exposing those who hurt others.

Video attributes:

You don’t have to watch a full video here to see passion from an attorney. His content includes:

• Attention-grabbing thumbnails – you have to click to want to know what he’s thinking, saying, or doing.
• Bold graphics and colors, like red and yellow, stir emotions.
• He does an excellent job of leveraging pop culture, hot celebrity news topics, politicians, and other high-profile cases to capture attention.

Top video breakdown:

With 415K views, the lead attorney’s top video is “Breaking News: Trump Lawyers Show Fani Willis and Nathan Wade LIED! New Cell Phone Records!!“.

• Politics aside, The Lead Attorney speaks directly to topics important to people in this video.
• The topic is one that impacts not just a single case but society and the country as a whole.

The Civil Rights Lawyer YouTube channel

The Civil Rights Lawyer YouTube channel is another popular choice for several reasons. This channel has more than 540 videos and over 487,000 subscribers. Interesting, shock value and bold graphics take the lead here.

Types of videos:

The Civil Rights Lawyer is local to West Virginia, and his videos focus on police misconduct, government corruption, and criminal defense. Formats include:

• Documentation from civil rights cases the attorney has navigated
• Uses cop body cam footage to break down rights and controversial topics
• Comments on videos from a legal perspective

Video attributes:

Though there are various video formats here, you’ll find several factors that drive home success:

• The thumbnails used are on-point and detailed.
• Many of his videos have him analyzing the body cam footage from his desk without a microphone and just a phone.
• This concept allows him to provide stories that connect deeper with their audience because they are not in a professional studio.

Top video breakdown:

With 3.9M views, the top video is called “How to Get Fired as a Cop in 3 Days“.

• Right in his criminal defense wheelhouse.
• Helpful content presented in a meaningful manner.
• Gets the reactions of others.

Pro-tips and overall thoughts on becoming a YouTube Lawyer

Each of the three attorneys we discussed use very different strategies. However, they each have the same results: thousands of views. Knowing your audience, knowing your legal professional, and offering honesty all seem to matter.

• Lawyer 1: He uses pop culture in America and entertainment type of content to get reactions.
• Lawyer 2: Leverages live streams and emotionally centered family law content and legal issues.
• Lawyer 3: Uses police body cam footage from the local state to make legal perspective videos.

What are the takeaways from these examples?

Be genuine

Providing high-quality content matters, but one of the most important successes here is the ability to be genuine. These attorneys are passionate, they know their area of focus, and they communicate it in a positive but real manner.

One of the best examples of this was when by The Lead Attorney channel. Not only does he speak from the heart, but he also speaks Spanish throughout his videos. You can tell he cares about what he discusses.

This is possible because he genuinely is being himself. That charisma is attention-worthy and authentic.

Utilize pop culture

Legal topics are always important – an estate planning attorney, for example, needs to talk about probate. However, these attorneys do a fantastic job of bringing pop culture into the mix.

• The LegalEagle offers everything from Grey’s Anatomy topics to Bob’s Burgers, Avengers, and lawyer reactions videos to choices like My Cousin Vinny and Law & Order.
• The Lead Attorney has taken on a wide range of topics, including Amber Heard vs. Johnny Depp, Chris Brown, and politics at all levels.
• At The Civil Rights Lawyer, he follows legal stories from the police officer’s view (much like the television show “Cops” to break down what occurred in real-time). He also talks about big cases and offers a real lawyer reaction.

Write scripts

It’s rather easy to tell the difference between The LegalEagle’s content and the other two. That’s because he uses scripts but also provides images and graphics to go along with and set the scene for each of the topics he talks about.

This attorney beats out a lot of other YouTube channels, and that means that scripting and production value really do make a big difference.

Break down concepts that matter

They did not go to law school to do YouTube and TikTok, but each of these attorneys is highly educated, and it shows in their content (that’s critical to not just getting views but landing an actual client).

Each of these channels speaks to things that matter to people. It could be cases in the public, those that impact federal law, or even just state-specific content like The Civil Rights Lawyer focuses on.

Separate your videos by chapter

Breaking down your content into the style of video you are offering, or the topics covered makes it easier for people to find what they are looking for. For example, LegalEagle has groupings of videos like:

• Real Lawyer Reacts!
• Laws Broken!
• Law Review News!
• Legal Entertainment!

But, here’s the winning strategy that goes further. You can use video chapters within to add information and context to each portion. Google offers pretty straightforward steps to doing this in YouTube Studio where you’ll find “Content” tab in the left menu that allows you to choose a video to edit. Then, in the description area, add in a list of timestamps and titles to get the chapter format.

This type of organization makes content digestible and useful.

Leverage keyword research

You may not be sure what to talk about or comment on. You may need to do some research or speak to a legal SEO expert to discuss topics that your clients want to know. What are they looking for online?

There are numerous search tools that can help you with this process, including:

• Tubebuddy
• VidIQ

The simplest starting point is to just see what other people are typing into YouTube’s search bar. Type in a topic that is important to you, such as a topic that relates to a personal injury lawyer. When you do this, you’ll notice the auto-population feature in YouTube’s search bar. Those are topics people are looking for.

Hashtag it

Here’s a simple tip: Hashtags are vital and easier than you think. If you talk about it in your video, tag it. That could be something like #enterpreneuers if you’re talking about starting a business or #California if you’re talking about a local area.

Create captivating thumbnails

Each one of these attorneys does a fantastic job at this. People click on thumbnails that look interesting, strange, or even graphic. LegalEagle does a great job of this. For example, he uses movie graphics when talking about various topics or bold photos.

Live stream

The Lead Attorney does an excellent job of live streaming because he’s so personable and seems to genuinely want to interact with people. He uses multiple screens on his livestream to keep the concept interesting. His livestream concepts impact the country as a whole.

Why law firms partner with Array Digital

At Array Digital, we work closely with our clients to provide exceptional content, social media traction, and search engine optimization for attorneys. We listen to our clients and then create custom strategies for them.

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Video marketing matters. Begin leveraging your audience today.

At Array Digital, we create results. No matter where you practice, you should create content that’s relevant and brand-building.

Let us help you. Check out our podcast or set up a free consultation now. Call 757-333-3021 or fill out our form.