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Advertising
Advertising Articles
Different Types of Google Ads for Lawyers
July 13, 2022
|
Erik J. Olson
|
Advertising
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…
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How Your Law Firm Can Reach New Clients
August 12, 2021
|
Erik J. Olson
|
Advertising
The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change th…
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Google Local Service ads for law firms
February 25, 2021
|
Erik J. Olson
|
Advertising
Google rolled out a new PPC advertising product that recently appeared in markets around the United States for law firms. These ads appear a…
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Is TV or Search Advertising More Effective for Law Firms?
February 11, 2021
|
Erik J. Olson
|
Advertising
Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast televisio…
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Is Facebook or Google Advertising Better?
February 24, 2020
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Erik J. Olson
|
Advertising
The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, t…
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Digital vs. Traditional Advertising Costs
January 21, 2020
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Erik J. Olson
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Advertising
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment…
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Advertising on TV: OTT Advertising
September 9, 2019
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Erik J. Olson
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Advertising
The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time. …
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How To Increase Clicks With Google Ads
April 23, 2019
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Erik J. Olson
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Advertising
How many different online advertising platforms have you tried? If you’re considering spending money on online ads, then you want to maximiz…
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The Ultimate Guide to Online Advertising with Facebook Ads
March 29, 2019
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Erik J. Olson
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Advertising
I seem to start all my articles off with a statistic, so why make this one any different? As of December 31, 2018, there are over 2.32 billi…
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Landing Pages: How To Get More Ad Conversions
November 28, 2018
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Erik J. Olson
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Advertising
We work with a lot of clients who have dumped money into online advertising on platforms like Google and Facebook. They may even get good cl…
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Traditional vs. Digital Advertising: Which Is Better?
October 17, 2018
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Erik J. Olson
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Advertising
We spend a lot of time at Array Digital determining which platforms provide the best value for advertising. We work with several businesses …
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The Best Places to Advertise Online
October 9, 2018
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Erik J. Olson
|
Advertising
So you want to start advertising online? Awesome! But where do you start? How do you know which platforms will give you the best results? Wh…
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Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
The four pillars of digital marketing
Digital marketing options and costs
The pitfalls to avoid
What to expect when working with an agency
The qualities to look for in a digital marketing agency
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