Facebook Ads vs Google Adwords: Which Wins the Battle for Online Advertising?

Facebook vs Google: Which Wins the Battle for Online Advertising?

The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes! Now, the question is whether advertising on social media with Facebook ads or on search platforms like Google, the biggest search engine in the world, will be better for your business. In this article, we will analyze...

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Digital vs. Traditional Advertising: The battle to reach new clients

Digital vs. Traditional Advertising: Reaching New Clients

The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change the way companies attract, relate, and sell to their customers, opening the way to digital marketing. However, how different is it from traditional marketing? Is it better? Is it not? Is it simply different? History...

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Digital Advertising vs. Traditional Advertising: How much does each one cost?

Digital vs. Traditional Advertising: How much does each cost?

For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print...

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OTT Advertising

Advertising on TV: OTT Advertising

The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  Now they can watch video content, on-demand, 24/7 and on any device of their choosing. With that, TV advertising has rapidly declined as marketers realize there are many better ways to attract the attention of...

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Online Advertising with Google Ads

Online Advertising with Google Ads

How many different online advertising platforms have you tried? If you’re considering spending money on online ads, then you want to maximize your ROI with a platform that has a proven track record of success. Google Ads has been around since October 2000 and with billions of daily users and a large return on investment, it’s one of the best online...

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The Ultimate Guide to Online Advertising with Facebook Ads

The Ultimate Guide to Online Advertising with Facebook Ads

I seem to start all my articles off with a statistic, so why make this one any different? As of December 31, 2018, there are over 2.32 billion active monthly Facebook users worldwide. That enormous, global audience means that Facebook ads could be the missing link to your online advertising strategy if you’re not already taking full advantage of...

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LANDING PAGES: WHY YOUR ADS AREN’T CONVERTING

Landing Pages: Why Your Ads Aren’t Converting

We work with a lot of clients who have dumped money into online advertising on platforms like Google and Facebook. They may even get good click-through-rates (CTR) and cost per click (CPC), but they don’t see actual leads coming through. We find that more often than not, landing pages are the missing component keeping their ads from closing the deal. Closing...

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Traditional v. Digital Marketing Advetising

Traditional vs. Digital Advertising: What’s Best for Your Business

Traditional vs. Digital Advertising: What’s Best for Your Business blockquote { margin: 0 0 20px 0; color: #2d2e33; border-left: 2px solid #000; } September 27, 2019 We spend a lot of time at my agency determining which platforms provides the best value for advertising. We work with a lot of businesses who have historically...

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Online Advertising Pillar Page

The Best Places to Advertise Online in 2020

So you want to start advertising online? Awesome! But where do you start? How do you know which platforms will give you the best results? What about strategies? Well, you came to the right place. Here is your all-in-one guide to getting started in the online advertising world. We will walk you through a simple but meaty approach to online advertising,...

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Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2020 Array Digital LLC