The online world is changing our lives, therefore, you should not doubt whether to advertise online or not. The answer is always yes!
Now, the question is whether advertising on social media with Facebook ads or on search platforms like Google, the biggest search engine in the world, will be better for your business. In this article, we will analyze the possibilities offered by each platform.
If you have not already, your business model needs to start making advertising investments in digital media to reach new clients.
Here are some key points to help you solve the question of which is best: Facebook advertising or Google advertising?
Facebook is the most used social media platform, with approximately 2.5 billion monthly active users. Perhaps this is the reason why it is the social media advertising platform of choice for both large and small businesses.
One of the best things about social media advertising is that it allows you to generate branding and build brand awareness.
Facebook ads are shown to people who conform to your specific segmentation, so you can reach an audience that does not know you but who may be interested in your product or service. We are, therefore, able to attract potential customers.
With Facebook advertising, you can do a lot with little investment.
When choosing the social media in which you want your brand to be present, it’s really important that you keep in mind that every social media is different from the others and that Facebook is still the king of the game.
If we analyze the use of Google in 2019, we can see that 40,000 searches are processed every second on average, this means more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Within search engine marketing (SEM) you will find that there are different types of Google. We can distinguish the following:
As you can see, there are multiple options to create advertising in Google Adwords. For a much more in-depth look at online advertising with Google, check out this article. Advertising on Google makes it convenient to create campaigns according to your type of business, focusing on the channel and type of search most used by our clients.
The cost of Google advertising is higher than Facebook, but the results in terms of conversions are also generally higher.
There isn’t one definitive answer for this question, since there are advantages to both that can benefit different businesses in different ways. It is important to choose the most suitable option for each type of business and sector because, depending on the case, one advertising platform can work better than another.
It’s about consciously evaluating your situation, your audience, and each platform, selecting one or implementing a combination of both into your online advertising strategy.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.