Author: Erik J. Olson

Digital marketer & entrepreneur. Founder & CEO of Array Digital. Host of the Managing Partners podcast.
Advertising on TV: OTT Advertising

Advertising on TV: OTT Advertising

The world is moving away from broadcast TV. No longer do people have the patience to wait for their show to come on at the appointed time.  Now they can watch video content, on-demand, 24/7 and on any device of their choosing. With that, TV advertising has rapidly declined as marketers realize there are many better ways to attract the attention of...

Continue reading

website web design trends of 2019

Web Design Trends of Today’s Age

When you think of web design trends, what’s the first thing that comes to mind? Mobile-first? Thumb-friendly navigation? Responsive? While those are all well and good and your website should absolutely be all 3, doing business online nowadays requires you to provide your audience with an immersive experience on your website. Creatives often...

Continue reading

Best Website Design in Norfolk

Best Website Design in Norfolk

Although we’re physically located one city over from Norfolk, the Southside is so tightly intertwined that it’s impossible to not cross city boundaries on a daily basis. Since we have several website design clients in Norfolk, we visit quite often. Many potential clients in Norfolk also call us for our website design and digital marketing. 

Continue reading

How to Use Website Design to Create an SEO-Friendly Homepage

How to Use Website Design to Create an SEO-Friendly Homepage

Designing your company website’s homepage is certainly no easy task: there’s coming up with a logo that perfectly sums up your business, deciding on a color scheme, and don’t even get us started on what copy to use to convert viewers into customers and customers into promoters. But you may have forgotten one important step: how are people going to...

Continue reading

How to Overcome the Startup ‘Valley of Death’

How to Overcome the Startup ‘Valley of Death’

At the last company I worked for as an employee, the HR Manager remarked on more than one occasion that the owner of the business was just like us but was a few spots ahead of us in line. He used the analogy of people waiting in line to get into the movies and that the owner of the company simply got in line before we did.  It was a simplistic view...

Continue reading

The Struggle of Starting Your Own Business

The Struggle of Starting Your Own Business

I received the Entrepreneurial Excellence Award in 2016. It was an amazing honor and the award sits proudly on the bookshelf in my office. As a result of receiving the award, I’ve kept close tabs every year since to see who I know on the list of honorees. As a member of the Entrepreneurs’ Organization (EO), I was pleasantly surprised when I noticed...

Continue reading

How To Determine Your Best Clients

How To Determine Your Best Clients

As odd as it may sound, I did not know who our best clients were until about a week ago. After running Array Digital for the last two years, I knew who our top two clients were. But beyond that I was guessing. I didn’t even have a methodology for analyzing who those best clients were. After some discussions with the management team, and realizing...

Continue reading

A Lack of Urgency Is Killing Your Business

A Lack of Urgency Is Killing Your Business

Do you ever feel like you’re running out of time? I don’t just mean in your business. Or in your personal life. I mean in life. As morose as it may sound, we all have a finite amount of time on this beautiful blue planet. It’s no secret that we only get one chance at this thing called life. All good things will come to an end....

Continue reading

Overcoming Distractions In Your Business

I’ve been staring at this blank document for an hour and I’m just now typing out this sentence. It’s not that I have writer’s block. The reality is that between when I wanted to start writing and when I actually started writing I had a micro-moment of indecision about what I should do next. So I checked Twitter. Then I checked my email. Then...

Continue reading

The Trouble with Onboarding New Clients

Running a business means that you’re contracting with clients to provide services. Those services obviously cost a set amount of money and come with defined deliverables. They’re paying a fee and they expect to get what you tell them you’re going to give them. As a startup, you did everything. Once you expand, it’s natural to move out...

Continue reading

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC