Author: Erik J. Olson

Digital marketer & entrepreneur. Founder & CEO of Array Digital. Host of the Managing Partners podcast.
Online Advertising with Google Ads

Online Advertising with Google Ads

How many different online advertising platforms have you tried? If you’re considering spending money on online ads, then you want to maximize your ROI with a platform that has a proven track record of success. Google Ads has been around since October 2000 and with billions of daily users and a large return on investment, it’s one of the best online...

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The Ultimate Guide to Online Advertising with Facebook Ads

The Ultimate Guide to Online Advertising with Facebook Ads

I seem to start all my articles off with a statistic, so why make this one any different? As of December 31, 2018, there are over 2.32 billion active monthly Facebook users worldwide. That enormous, global audience means that Facebook ads could be the missing link to your online advertising strategy if you’re not already taking full advantage of...

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2 Ways To Get Started In Voice First

2 Ways To Get Started In Voice First

Below are two ways to get started in a world that is quickly becoming voice-first. Launch a Flash Briefing Flash briefings are the equivalent of news flashes and are available on the Amazon Echo and through the Alexa mobile app. Just say “Alexa. Play my flash briefings” and individual flash briefings will begin to play one after another....

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How to Create a Website: A Step-by-Step Guide

How to Create a Website: A Step-by-Step Guide

In today’s competitive economy, just “having” a website isn’t enough to really drive business growth online. To succeed, you need to make sure your website design functions seamlessly, with appealing aesthetics, intuitive navigation, and breakthrough technology. That can be a tall task if you’re not a web developer or graphic designer. But don’t...

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What Is a Flash Briefing & How to Use Them to Grow Your Business

What Is a Flash Briefing & How to Use Them to Grow Your Business

Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one of her many features: Flash Briefings. What is a Flash Briefing? The Amazon Echo and Dot are voice-activated devices that can perform a multitude of tasks by giving them simple voice commands. Saying, “Alexa,...

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The Ultimate Guide to Using Pinterest for Your Business

The Ultimate Guide to Using Pinterest for Your Business

Aside from fueling wanderlust and a desire to bake gourmet food that might not turn out exactly like the picture, Pinterest has some real value for businesses. So if you’re not focusing more of an effort on it, maybe these stats will convince you otherwise. With over 250 million users worldwide, it may not be the social media mammoth that Facebook...

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9 Ways to Use Instagram in Your Social Media Strategy

9 Ways to Use Instagram in Your Social Media Strategy

As of July 2018, Instagram recorded that the platform has over 1 billion active users. Can you imagine how many potential customers or possible leads that you could create if you really took full advantage of the app? Over 25 million businesses are already utilizing Instagram to drive traffic to their website and convert customers, so if you are...

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How to Create a Winning SEO Strategy

How to Create a Winning SEO Strategy

So you want to create a killer SEO strategy? If you’re somewhat familiar with SEO, what you probably mean is “I want a steady stream of leads without always needing to advertise.” After all, the point of SEO is not just what we like to call “vanity metrics” – pageviews, time on site, or bounce rate. The goal of SEO is business growth. Lead...

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Landing Pages: Why Your Ads Aren't Converting

Landing Pages: Why Your Ads Aren’t Converting

We work with a lot of clients who have dumped money into online advertising on platforms like Google and Facebook. They may even get good click-through-rates (CTR) and cost per click (CPC), but they don’t see actual leads coming through. We find that more often than not, landing pages are the missing component keeping their ads from closing the deal. Closing...

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Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC