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Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
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Recent Articles

Different Types of Google Ads for Lawyers

| Erik J. Olson |
Concerned your law firm isn‘t bringing in enough business? Feel like you‘re falling behind to your competitors? Ads for lawyers can be a hug…

The Effects of the May 2022 Google Core Update

| Erik J. Olson |
Search engines are constantly tweaking and adjusting their algorithms. They do this to help ensure that the sites they feel represent the pu…

How Much Should Your Law Firm Spend on PPC?

| Erik J. Olson |
Does your money feel like you are wasting it because your firm is not receiving an increase in leads? If you let your budget hit its cap a…

How to Attract Online Customers To Your Law Firm

Your firm is not garnering enough traffic and attention. Simply put, nobody can find you. Leads are important to law firms because they tu…

How Long Does SEO Take To Work?

| Erik J. Olson |
Impatient with the distinct lack of traffic, clicks, and conversions on your law firm’s website? Concerned that your site isn’t rapidly ri…

How To Use LinkedIn In Your Law Firm’s Marketing Strategy

| Erik J. Olson |
As traditional marketing begins to decline in engagement, it is so important that your law firm builds an online presence. This can be done …

How Much Should You Spend on Law Firm Marketing?

You have started your law firm and need to build your clientele. Just using your immediate network will result in limitations in reach. In o…

How Much Does a Custom Website Cost?

| Erik J. Olson |
When you have a new or small law firm, budgeting just how much you need to spend for website design can be quite difficult. Many large marke…

A Beginner’s Guide to PPC for Family Law Firms

| Erik J. Olson |
Spending money on advertising only benefits you if you are getting a return on that investment. Yet understanding pay-per-click advertising …

Why Is It Important for Lawyers to Build a Personal Brand?

| Erik J. Olson |
Your reputation in your local community is vital to your success as a lawyer. If you aren’t being proactive about that reputation, it probab…

What Are Local SEO Citations & Why Do They Matter?

| Erik J. Olson |
Local SEO is critical to reaching the most targeted potential clients, your local market. Keeping your business name, address, and phone num…

Is Your Law Firm Website Making These Critical SEO Mistakes?

| Erik J. Olson |
You’ve put in the effort to keywords and SEO, yet you still seem to fall short. Maybe the problem is not lack of effort, but rather making m…

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