Any article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time-consuming and not always straight forward, these are must-have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is set up to convert visitors into leads. Otherwise, you drive prospects to your website and they won’t be able to easily figure out what to do next.
All digital marketing efforts should have a concrete goal that will yield a return on investment. Don’t spend time driving traffic to a website that will not result in visitors spending money. These conversion rate optimization strategies will lower your website’s bounce rate, increase the average time on the site, and help to convert visitors into customers.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.