“You never get a second chance to make a first impression.” Many of us have heard this famous Will Rogers quote, but we typically think of it in the context of meeting people for the first time. But this adage goes beyond personal meetings. It can also apply to a business making its first impression on a new prospect, with the hope of converting them to a customer. In today’s digital age, a consumer’s first impression of your business is often your website, and if that’s not impressive, you risk losing sales.
We all know that it’s what’s on the inside that counts, but your business may have a hard time inspiring confidence in consumers if your website does not have a professional appearance. Surprisingly, some established businesses have websites that haven’t changed much in the past decade, and their look reflects that. And just like consumers might view a home contractor with an old, rusty truck as untrustworthy, they may have the same view of a business with an outdated, unattractive website.
A website, just like a home, needs to be maintained to have maximum “curb appeal” for visitors. It is definitely an investment to keep your website updated in appearance and security, but it’s worth it for the marketing value it adds to your business. Take a moment to really assess your current website, then read on for some tips to make your website current and fresh.
Does this list inspire you to make some updates to your website? If you are managing your site on your own, it can be overwhelming to implement changes for design and security and handle general maintenance items. Therefore, if you want to make your absolute best first impression with consumers, it’s a good choice to hire a professional web design firm to help you.
Whether you manage your website yourself or put it in the hands of the pros, it’s important to understand what appeals to your target market and make your site attractive to them. By keeping the look, feel, and navigation of your website current and fresh, you can increase traffic, reduce bounce rate, and gain more sales. Make your first impression one that lasts!
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.