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Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.

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About Erik:

  1. Author of Million Dollar Journey: How to launch a seven-figure business, available on

  2. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into a world-class digital marketing powerhouse. 

  3. Host of The Managing Partners Podcast—interviews with America’s top managing partners about how they’re running and growing their law firms. 

Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson.

Recent Articles

How to Attract High-Net-Worth Clients as a Small Law Firm

| Erik J. Olson |
Key takeaways: Building a network with other attorneys in non-competing practices can significantly increase referral opportunities for law firms. Maintaining an active online presence, including a well-designed website and positive reviews, is important for attracting high-net-worth clients. Implementing effective digital marketing strategies, including SEO and customized content targeted toward your ideal clientele, is vital for […]

10 AI content generators for legal SEO (+ the pros & cons)

| Erik J. Olson |
Key takeaways: You’ve seen it on LinkedIn and all of the internet: AI promises to streamline content and offer a fast way to build SEO. There are benefits, but before investing in paid plans or using plugins for your docs, you have to know the legal risks. While AI can be used for content, emails, […]

How Do Reviews Impact Local SEO in 2024?

| Erik J. Olson |
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law firm. Yet many law firms aren’t aware that their review profile also impacts their local SEO ranking. When you are building a website for your small business, your goal is to have […]

Scaling Your Law Firm’s Budget for Annual Growth

| Erik J. Olson |
Key takeaways: The Profit First Method is an effective, proven way to create permanent profit. Reorganizing how you manage business cash flow can drive profitability for your firm. Law firm marketing, done well, is a core contributor to efficiency, branding, and profit increases. You do not have to put in more hours to become a […]

Why Live Chat is a Game-Changer for Legal Websites

| Erik J. Olson | ,
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the American Bar Association conducted a study that showed that 80% of law firm sites did not use live chat whatsoever, even though it’s standard on so many other sites. Only […]

Don’t Break These ABA Marketing Rules

| Erik J. Olson |
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the American Bar Association can be challenging, even for the most talented lawyers. This can easily be uncharted territory for many law firms since it sits outside their area of expertise. The trouble from violating these guidelines […]

Website Redesign: The Cause Behind Your Traffic Nosedive

| Erik J. Olson |
According to a survey by GoodFirms, approximately 38 percent of web designers believe that outdated site design drives away visitors. If you’ve recently redesigned your legal website and are now facing a decrease in traffic, it might alarm you. Luckily, at Array Digital, we understand how a redesign can tank your traffic, and we can […]

How to Lower the Cost of Your Personal Injury Leads

| Erik J. Olson |
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an investment in your business and future clients, so it is crucial that you know how to use your marketing budget effectively. Read on to learn what your lead generation options are, […]

Six Questions to Ask Your Next Legal SEO Agency

| Erik J. Olson |
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use their resources on an in-house digital marketing company. Some may choose to hire a single expert, while others hire an agency to help boost their rankings. You want to be thorough with your decision […]

Should Lawyers Learn How to Code for Digital Marketing?

According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and, thus, the legal services they offer to their clients. Technology is increasingly important to law firms, from cybersecurity to digital marketing, but law firms that want to get ahead are increasingly […]

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