Bio
Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
Website Makeover Mishap: The Cause Behind Your Traffic Nosedive
According to a survey by GoodFirms, approximately 38 percent of web designers believe that outdated site design drives away visitors. If you’ve recently redesigned your legal website and are now facing a decrease in traffic, it might alarm you. Luckily, at Array Digital, we understand how a redesign can tank your traffic, and we can […]
Lowering Your Personal Injury Leads Cost
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an investment in your business and future clients, so it is crucial that you know how to use your marketing budget effectively. Read on to learn what your lead generation options are, […]
Six Questions to Ask Your Next Legal SEO Agency
In today’s digitally-driven environment, more law firms are using digital marketing to their advantage. However, most law firms do not use their resources on an in-house digital marketing company. Some may choose to hire a single expert, while others hire an agency to help boost their rankings. You want to be thorough with your decision […]
Should Lawyers Learn How to Code for Digital Marketing?
According to the Bloomberg Law Legal Ops + Tech Survey in 2022, 86 percent of respondents used legal tech to improve their productivity and, thus, the legal services they offer to their clients. Technology is increasingly important to law firms, from cybersecurity to digital marketing, but law firms that want to get ahead are increasingly […]
Law Firm SEO Statistics for 2023
You have heard it before and will likely hear it from any marketing company you use for search engine optimization (SEO) services. SEO takes time and patience. Waiting for your content to rank well can feel like a waste. We know. We understand your frustration. Our goal, in the end, is to get you more […]
Content Marketing vs. Social Media Marketing
According to the ABA’s 2021 Legal Technology Survey Report, 86 percent of law firms are on social media, but only 37 percent have a blog. If you are looking to start marketing for your law firm, you may be wondering which method is the most effective. Read on to learn about the differences between content […]
How to Evaluate Cost Savings with SEO for Your Law Firm
If you are just starting, establishing your law firm can be difficult. You decide to market and build brand awareness, but is SEO worth it? Every article always seems to say it pays off, but you don’t want to take a risk with money that you could use for more guaranteed results. Those more guaranteed […]
Using Topic Clusters for Your Law Firm’s SEO
Does your law firm website contain a wealth of information that no one seems to read? If you do not organize your website in a way that’s easy to navigate, all that helpful information could be going to waste. Search engines rely heavily on site structure, so organized websites have a distinct advantage over their […]
Examples of Good SEO Keywords for Attorneys
If you type into Google the most popular legal keywords to target, your content will be misguided. Seeing all these keywords and their high volume can quickly become confusing and overwhelming. Which ones should you choose to secure the best ROI for your law firm? Continue reading to see our solution to your issue. Then, […]
Understanding Law Firm SEO Content Writing
Whether you are an established law firm or a new one, you will want your site to have content. You want to build authority and establish your brand. To do this, you need content, but what type of content? Where do you even start? There are two main ways to write content for a website. […]
Everything you need to know about hiring a digital marketing agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
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