Bio
Erik J. Olson
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.
Foolproof Backlink Management for Lawyers
Key Takeaways: Not only does your website need backlinks to support your SEO strategy, but you also need to use a backlink management tool and backlink tracking method to ensure you’re getting quality links. Learn about the various types of links and their functionality. You can also find out how referring domains affect the quality […]
The Best Fonts for Signatures and Legal Docs (a Lawyer’s Guide)
Key takeaways: The font attorneys use on their websites, legal documents, and signatures can either convey a level of clarity or become frustrating for the reader. There are some fonts you should avoid altogether. You can use fonts to help with branding if you know what to look for when choosing them. Array Digital works […]
How to Attract High-net-worth Clients as a Small Law Firm
Key takeaways: Building a network with other attorneys in non-competing practices can significantly increase referral opportunities for law firms. Maintaining an active online presence, including a well-designed website and positive reviews, is important for attracting high-net-worth clients. Implementing effective digital marketing strategies, including SEO and customized content targeted toward your ideal clientele, is vital for […]
10 AI Content Generators for Legal Seo (+ the Pros & Cons)
Key takeaways: You’ve seen it on LinkedIn and all of the internet: AI promises to streamline content and offer a fast way to build SEO. There are benefits, but before investing in paid plans or using plugins for your docs, you have to know the legal risks. While AI can be used for content, emails, […]
How Do Reviews Impact Local Seo in 2024?
Both positive and negative reviews are an important part of building trust, impacting as many as 42% of online shoppers looking for a law firm. Yet many law firms aren’t aware that their review profile also impacts their local SEO ranking. When you are building a website for your small business, your goal is to have […]
Scaling Your Law Firm’s Budget for Annual Growth
Key takeaways: The Profit First Method is an effective, proven way to create permanent profit. Reorganizing how you manage business cash flow can drive profitability for your firm. Law firm marketing, done well, is a core contributor to efficiency, branding, and profit increases. You do not have to put in more hours to become a […]
Why Live Chat Is a Game-changer for Legal Websites
Businesses have been making use of live chat services for quite some time now, but the legal world hasn’t quite caught up. In fact, the American Bar Association conducted a study that showed that 80% of law firm sites did not use live chat whatsoever, even though it’s standard on so many other sites. Only […]
Don’t Break These ABA Marketing Rules
While attorneys excel at navigating the legal world, advertising themselves while remaining compliant with the stringent guidelines of the American Bar Association can be challenging, even for the most talented lawyers. This can easily be uncharted territory for many law firms since it sits outside their area of expertise. The trouble from violating these […]
Website Redesign: the Cause Behind Your Traffic Nosedive
According to a survey by GoodFirms, approximately 38 percent of web designers believe that outdated site design drives away visitors. If you’ve recently redesigned your legal website and are now facing a decrease in traffic, it might alarm you. Luckily, at Array Digital, we understand how a redesign can tank your traffic, and we can […]
How to Lower the Cost of Your Personal Injury Leads
According to a survey by the American Bar Association (ABA), less than half of all law firms have a marketing budget. Marketing is an investment in your business and future clients, so it is crucial that you know how to use your marketing budget effectively. Read on to learn what your lead generation options are, […]
Everything You Need to Know About Hiring a Digital Marketing Agency:
This 30-page guide covers:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
