Tag: Digital Marketing Services

Two ways to get started in voice first

2 Ways To Get Started In Voice First

Below are two ways to get started in a world that is quickly becoming voice-first. Launch a Flash Briefing Flash briefings are the equivalent of news flashes and are available on the Amazon Echo and through the Alexa mobile app. Just say “Alexa. Play my flash briefings” and individual flash briefings will begin to play one after another....

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How to Use Amazon Alexa Flash Briefings to Grow Your Business

What Is a Flash Briefing & How to Use Them to Grow Your Business

Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one of her many features: Flash Briefings. What is a Flash Briefing? The Amazon Echo and Dot are voice-activated devices that can perform a multitude of tasks by giving them simple voice commands. Saying, “Alexa,...

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Digital Marketing Strategy

How to Create a Digital Marketing Strategy

Having a digital marketing strategy is a must for companies looking to compete and grow in the modern business world. For companies looking to invest in digital marketing, getting started can seem like a daunting task. With so many factors – websites, advertising, SEO, social media, etc. – digital marketing may seem more complicated than...

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Why is a call to action important

Why You Need a Call to Action

This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot came to mind when I saw the billboards. One of the billboards was relatively high-quality – very large on an actual billboard. The other one was a marquee in front of a business – more on the low budget...

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Digital Marketing Agency

Should I Hire a Digital Marketing Agency or Hire In-House?

Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry is lower and the ROI is always trackable thanks to tools like Google and Facebook’s analytics. As more and more businesses look to get their feet wet with digital marketing, a common question arises: should I...

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What Goals Should I Use to Calculate ROI?

What Goals Should I Use to Calculate ROI?

What’s the Best Way to Calculate ROI? With marketing, your goal for ROI is usually either brand awareness or lead generation. If it’s brand awareness, it’s very, very difficult to tell what your return on investment is, because you don’t see an immediate impact. But, with lead generation, you do. You see leads come in. They’re...

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3 Ways to Optimize your Trane Dealer Locator Listing

3 Ways to Optimize your Trane Dealer Locator Listing

Being a Trane Comfort Specialist (TCS) comes with a lot of perks. One of the key benefits is being listed on Trane’s website as a preferred Trane deal. That dealer locator is linked to Trane’s residential website and is available here. Tip 1 – Update your data Customers can search for Trane dealers by zip code or state. Be sure that data is...

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Google Review Requirement

Google Review Requirements for TCS Dealers

We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfort Specialist (TCS) dealers hire us to get their phones ringing and their trucks on the road. In order to better inform our clients, we keep up with changing TCS requirements. These changing requirements are intended...

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4 Components to Marketing Any Business 4 Components to Marketing Any Business 4 Components to Marketing Any Business 4 Components to Marketing Any Business

4 Components to Marketing Any Business

For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid marketing plan that generates leads and results in higher conversion rates. The first step to marketing your business requires a brand that effectively communicates its purpose to the world.

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Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2019 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing. Chesapeake, Virginia Beach, Norfolk & Hampton Roads.
© 2019 Array Digital LLC