Tag: Digital Marketing
Want a new way to deliver content to customers and prospects? Amazon’s Alexa may be just the tool to help you grow your business with one of her many features: Flash Briefings.
What is a Flash Briefing?
The Amazon Echo and...
Why You Need a Call to Action
Written by Erik J. Olson on . Posted in Digital Marketing.
This morning, I was stuck in traffic for just a couple minutes waiting for a light to turn and I looked up and saw two billboards. A lot came to mind when I saw the billboards. One of the billboards was relatively high-quality...
Should I Hire a Digital Marketing Agency or Hire In-House?
Written by Erik J. Olson on . Posted in Digital Marketing.
Digital marketing is quickly emerging as the advertising of the future. Unlike print, radio, and television, the financial barrier to entry is lower and the ROI is always trackable thanks to tools like Google and Facebook’s...
What Goals Should I Use to Calculate ROI?
Written by Erik J. Olson on . Posted in Digital Marketing.
With marketing, your goal for ROI is usually either brand awareness or lead generation.
What’s the Best Way to Calculate ROI?
If it’s brand awareness, it’s very, very difficult to tell what your return on...
Google Review Requirements for TCS Dealers
Written by Erik J. Olson on . Posted in Digital Marketing.
We partner with a lot of business to consumer service providers to help drive traffic to their website and generate leads. Many Trane Comfort Specialist (TCS) dealers Start Today to get their phones ringing and their trucks...
How Much Does Digital Marketing Cost?
Written by Erik J. Olson on . Posted in Digital Marketing.
One of the questions we get asked a lot is, How much does digital marketing cost?
It’s a straightforward question, but like many things in life, the answer is complicated. There are many factors that go into how much you get...
4 Components to Marketing Any Business
Written by Erik J. Olson on . Posted in Digital Marketing.
For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid marketing plan that generates leads and results in higher conversion rates. The first...
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