For a business to grow and acquire revenue, it must attract new customers. Every start-up company and established corporation needs a solid marketing plan that generates leads and results in higher conversion rates. The first step to marketing your business requires a brand that effectively communicates its purpose to the world.
One of the most valuable assets to any business is its corporate brand. Branding originated so manufacturers could differentiate themselves from competitors, and is a strategic way to gain the trust of consumers.
Crafting a brand that expresses the personality and values of your business sets the tone for how people will interpret, think, and feel about your organization. A well-built brand is critical to marketing your business successfully.
Social media plays a huge role in humanizing brands and exposing companies to a wider audience range. I highly recommend that if your company does not already have a business page on Facebook to create an account today. Social media is a powerful resource used to enhance your current marketing strategy and helps boost your ranking in search engines for free.
Though not every interaction will result in a sale, social media is available to strengthen the position of your brand and improve interactions with customers. Speaking for the Internet generation, having a Facebook page for your business is something we look for. We want to know why your company is different. We want to see how you respond to your customers. We want to know what incentives come with doing business with you. Social media encourages people to learn more about a company and capture the attention of new fans.
A strong presence online is needed for your marketing strategy to ensure that your business thrives in an Internet-driven society. It is imperative for every company to have a website that is conveniently accessible to customers and helps sell your brand around the clock.
By not having a company website, you risk losing business from potential clients who are searching for your products or services online. For this purpose, it is also important to have a professionally designed and optimized website that shows up in search results. An outdated website gives people the impression that your company does not care to stay up-to-date with advancements in technology while a professional website showcasing your portfolio adds value to your work. A uniquely branded website for your company is another important component to marketing your business.
All your hard work creating an online presence for your brand is useless if it fails to build relationships in the process. This is the most important aspect of marketing and growing your business.
Actively participating in community affairs helps your company become recognized as a leader in its industry. iD Web’s involvement in multiple organizations has made us a reliable source for providing web design, SEO, and marketing services in the Virginia Beach and Hampton Roads area. We are present at a number of different socials and host our own networking event every few months. Networking helps us get connected with other business-minded individuals in the area who then pass referrals on to us.
Marketing your brand should never be overlooked, as it is beneficial to the growth of any company. Combining the four resources mentioned are used to increase awareness, generate interest, secure an online presence, and convert traffic into revenue for your business.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.