Social Media Marketing for Business

If you’ve ever managed multiple social media business accounts, then you have an idea of how quickly the workload adds up. Can you imagine how much easier it would be if you had a little advice on the best social media practices to lighten the workload?

Managing a social media account can be stressful: from just running a social media ad that targets your ideal customer, consistently posting content, and replying to messages in real-time on different platforms. The workload can be significantly reduced or totally eliminated if you hire a social media marketing company

Part of the major problem most businesses face is either there just isn’t enough time to manage their social media accounts, or they lack the experience or knowledge of how to do it the right way.

Running social media marketing might seem to appear easy initially due to the easy-to-use experience provided by the platform. However, handling a social media account for personal use is different from handling for business purposes.

It can take a while to gain full knowledge and experience on platforms such as Twitter Analytics, Facebook ad manager, Instagram’s business profiles, etc. Nevertheless, they are essential in growing your business.

The question is: how do you implement these best practices with all your social media accounts? Does your business even need social media marketing

We’re going to answer this question and more as we cover some of the social media best practices you should incorporate into your campaigns.

Be Where Your Audience is Most Present

Something can be said for businesses that are present and active on every social media platform. But, because most of those companies have a large team dedicated to that goal and you may not, you should prioritize being on the platforms where your audience hangs out. This way, you can always speak and communicate with your clients or potential clients.

You’ll get a better outcome if you focus on networks that will drive better results because you’re honing relationships, mastering the platform, and being available for your followers.

Ask yourself the questions: What are your customer’s favorite social media platforms? Which network do they prefer and interact with the most?

To make this easier, you can make use of social media management tools like Hootsuite, Buffer, or Later to help you make posts on all your accounts from one dashboard. 

Appropriately Tailor Your Message

Always make sure your message speaks directly to your ideal client even if it means alienating your non-ideal client.

We can all agree that every social media platform has diverse cultures, rules, and expectations. The way you communicate on one network may not be the same as another.

When making social media posts, keep your ideal clients in mind.

Instead, when promoting the same content, tailor your message, so it speaks to the reader on that particular network.

The CoSchedule’s Social Message Optimizer is a killer tool that will grade you on how your post will perform across the board.

Research Your Competitors

You can learn a thing or two from your competition about inbound marketing success. Just by following their examples, you can emulate their efforts, add your brand spin, and thereby shorten your learning curve.

Carrying out competitive research helps you understand your audience better.

With the insights gained from your competitors, you are one step ahead as you analyze and make a more informed decision on your marketing.

In your social media marketing, be sure to follow your competitors and view their content regularly to see what resonates most with their followers.

What Industry Benefits the Most from Social Media Marketing?

It is essential for every business to get in front of the eyes of its potential clients. With the increasing rate of technology use, there is no better and cost-effective way to do so than on social media. We can honestly say that there is no business that wouldn’t benefit from having a presence on at least one social media platform.

Don’t Ignore Social Media’s Power

It is quite surprising that some industries still ignores social media today. Social media marketing should be a major component of every brand’s overall marketing technique. With an adequate amount of dedication, effort, and attention, any company can reap the benefit of social media marketing.

Social media benefits to businesses are diverse. This is because the value of social media is mostly evaluated from various perspectives.

There are a ton of search benefits from social media. Social sharing and backlinks help increase rank or where the platform’s algorithm puts your post in your followers’ feeds. Also, social media outlets can help increase hits to blogs and other relevant content you’re producing.

However, social media can do more for a business than just increase traffic. The major benefit lies in the building of a relationship. Relationships build trust and trust builds sales. Imagine having one-on-one communication with your customers daily, and then the impact that would have on them. That’s what social media does. It works for every business because every business needs communication and then sales.

The key is to know how to find the right people. Then understand their interests and problems. And bang, you add value.

Erik J. Olson

Written By Erik J. Olson

Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC