If you’re an entrepreneur and are the face of your business, you – as the business leader – need to be doing video. It should be part of your plan and your social media because you need to be getting your face out there.
One of Kevin’s goals is to sit down interview-style with 12 people who are making moves in their industry to get lessons and learn things but at the same time, creating content. You can also do live streams; most social media platforms offer this option. Every Friday during lunchtime, we do a live stream with different members of our team. We have a topic related to our industry and answer questions.