Recently at a black-tie event, Erik ran into his lawyer, Gabe McCoy, whom he talks to a lot about entrepreneurialism. Gabe has been going out to Dallas for several years getting work.
Gabe was the one that originally planted an idea in Erik of doing something similar in Orlando which Erik has talked about many times before. Gabe said things are going very well for them there as the rates are better and the economy is much better in Dallas. The difference between what he’s doing and what we did is the amount of time he’s spending networking in Dallas. What we did was schedule meetups, fly in the day of, host the meetup, then fly back out shortly after. We were busy so we didn’t dedicate enough time to cultivate relationships with people down there in between the meetings.
What Gabe is doing is much more calculated. He started off once a quarter then increased the frequency to once a month and now he’s going for a whole week every single month. And it’s working for him!
This is a great model if you want to cultivate a new market that you’re not already in. It’ll require sacrifice of you and your time.