One of the most helpful ways to find out what your audience wants from you or could benefit from is to ask them. You could ask them one-on-one or you could direct your question to your entire audience on social media.
One way Erik likes to do this is by using Twitter Polls to ask for opinions which has been helpful in the process of writing his book.
When you’re not sure what direction to take something, consider your audience. They’ll be happy to tell you if you ask them.