Year: 2017

How Do I Know If My WordPress Site Has Crashed?


Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




How do you know if your website has crashed?

If a tree falls in a forest and no one’s around to hear it, does it make a sound? This is a good question for your website – how do you know when your site crashes? If your website is down, every minute is another minute of traffic lost to your competitors sites. And we cannot have that… Personally, we check our client’s websites once every five minutes to ensure that no valuable traffic is lost to their competitors.

Why do WordPress sites go down?

Websites can go down for a number of reasons. It could be large-scale events like a Distributed Denial of Service (DDoS) attack on a national Internet provider. It could also be a server outage or something as simple as a bug that was unintentionally created by a developer. Any of these can cause your site to crash.

The internet is a complex web of dependent variables. Most of the time when your website goes down, it’s unintentional and not ill-intended. Sure, accidents happen, but accident or not, your site is down and your digital presence is damaged for the moment either way. Array Digital arms you with the information you need to get your website up and running with minimal downtime.

Uptime Monitoring

At Array Digital, we monitor your website continually to confirm that it’s up and running like a champ. Some systems use plugins on the server to check, but we reach out to your website from another location to make sure our results are correct. We can confidently know that we see what your clients see.

If we find that your website goes down then we will not only log it, but we also let you know via messaging you by text message or email. Once you find out your site is down, you get it resolved quickly! Uptime notifications ensure that you are the first to know when your WordPress website is experiencing issues.

WordPress Support customers receive a weekly report which includes a summary of their websites uptime and downtime. Knowledge is power and regularly updating you on the health of your website can help you keep your competitive advantage.


Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




How WordPress Updates Work

WordPress is an open-source content management system which allows developers to create and sell themes and plugins. While WordPress is the digital face of your company, it’s supported by a global community of developers and it’s popularity is driven by the creativity of these developers.

Open-source content management systems allow for collaborative problem solving. When bugs are discovered in WordPress, they can be posted publicly for developers to collaborate on a resolution. This results in WordPress getting better and better over time. However posting bugs publicly gives hackers an opportunity to capitalize on the temporary vulnerabilities.

Keeping your WordPress website and plugins updated to the latest version is essential to keeping your website secure! There are many other dangers like this one, but for now, let’s stick to updating your site and its plug-ins.

An Unmaintained Website = A Hackable Website

Ever notice how if you forget to update your phone or your computer, it starts to run slower or even crash? Your website can run into the same problems. Similarly, the updates that come out are designed for your device’s security. Again, your WordPress website operates in the same way. Your initial set up is only secure for so long, and once hackers figure out their way around, a new update comes out to counteract the threat.

How often is WordPress updated?

The WordPress platform as a whole is updated about once every four months. If your website is three years old and you have not updated it then you’re behind by 9-10 major versions!

In addition to the WordPress platform updates, WordPress themes (the look and feel of your website) can be updated at any time. Because WordPress is open-source content and allows for developers to collaborate and create their own themes, it can be hard to determine exactly when a theme update may occur.

Don’t forget: individual plugins also have updates which need to be monitored. WordPress plugins give your site a bulk of the functionality that makes WordPress so popular – everything from newsletter signups to blogs to eCommerce are all plugins. There are over 50,000 plugins and like themes, the updates are not released on a predefined schedule making it difficult to track which plugins need to be updated and when.

Having something like WordPress Support gives you a peace of mind, letting a veteran team track your WordPress site’s various pieces and updating them every time a new version is released.

Protecting Your Website

If anyone ever says they can make your software or website hack-proof – run!

There is no such thing as a hack-proof system, but just like locking your door and buckling your seatbelt, you can patch your WordPress website to keep it safe. Updating the platform, themes, and plugins on a regular basis will greatly reduce potential vulnerabilities exposed to the Internet and hackers. Patching your WordPress site makes it harder for hackers to take advantage of you. By proactively patching your WordPress site, you encourage hackers to skip you and move onto the website with plenty of unpatched vulnerabilities.

About 75% of WordPress websites run old versions of WordPress! Outdated WordPress sites, themes, and plugins invite trouble and can be detrimental to your website.

Array Digital updates your website at least once a week to ensure your WordPress site is operating optimally and securely. Investing in WordPress Support protects your investment and increases the longevity of your website.

Got SPAM? Fix Your WordPress Comments Problem


Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




Who Doesn’t Love Spam? (Hint: Everyone)

Don’t you hate it when people post SPAM in your site’s comment threads? Unfortunately, this is not rare for WordPress sites. You want interactive comments on your page, but how do you balance making it easy to comment and avoiding SPAM? This is especially important as SPAM on your site leaves a bad impression on quality visitors who may think you’re not paying attention to your site. It may even make them think your site is insecure.

Why am I getting SPAM?

The main reason that hackers and others post SPAM as WordPress comments is because it’s free advertising for them. They want to use your website to promote themselves. Plus the backlinks from your website helps them with Google rankings. That’s unfortunate, but it’s unfortunately a fact of life.

How WordPress Support combats spam

Using an intelligent algorithm for determining what is SPAM and what is not, our code wades through all your comments to determine what it believes to be SPAM. Once we have that short list we (a human) will review the comment and make a final determination. If we conclude the comment is SPAM – and it is usually very clear that it is or is not SPAM – then we will delete it. We do this across all of your pages and all of your comments so that you don’t have to go through all that manually.

Not only does this remove the SPAM from your website, which is always a good thing, this will also reduce the size of your database leading to faster website loading times.

This isn’t the only vulnerability WordPress has, but a dependable support plan can help you avoid and counteract these dangers.

Why Should I Optimize My WordPress Database?


Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




Optimizing Your WordPress Database

Having a messy desk makes productive work difficult, even impossible at times. Similarly, your WordPress website is comprised of physical files and content that are saved on a database. A poorly managed database can have a slew of negative consequences, including operating inefficiencies which can ultimately slow down and even crash your website.

How does a database affect my WordPress website?

Every time your WordPress handles a request by a user, it has to gather the necessary data needed to display it which is located on your site’s database. The longer it takes for WordPress to get this data, the longer a visitor on your website has to wait.

In an era where “time is money”, a sluggish website can cost you big time. On average, it should take your website 5 seconds or less to render. Any longer than 5 seconds and you are risking your user leaving your website for one of your competitors. This can leave you with poor user engagement that will lower your Google search rankings. Poor user experience and declining search rankings don’t sound like what most people want from their website.

How does my database get disorganized?

Each time the content on your site is revised, WordPress keeps the old version in your database. This is a great feature in case you want to revert back to a previous version or if your site crashes, but what do you do after you’ve made 20 or 30 revisions? Now you have 20 or 30 versions that your database is trying to sort through every time it needs to respond to a user’s request. This can slow the speed of your website tremendously.

Outdated or removed themes and plugins are another source of excessive data that is kept in the database. Just because they were removed from the site, doesn’t mean they were removed from the database. This “orphaned data” (data kept, but no longer needed) needs to be removed to reduce bloat and to optimize the most current data in your database.

WordPress Support optimizes your database

WordPress Database Optimization focuses on removing cluttering, useless data from your database, keeping it clean and fast. A clean database means a faster website and a faster website creates happy users!

If this seems like a hassle to keep up with, you might want to consider a support plan (what’s a support plan?) from an experienced WordPress servicer. At Array Digital, we perform database optimization every week. This ensures that your database and website are as efficient as possible and that way you aren’t paying for storage you don’t need. We understand that digital maintenance can daunting. That’s why we’re here to ensure that you’re equipped with all the information you need to make the best decisions possible for your website.

Do I Need to Back Up my WordPress Website?


Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




Do I Need to Back Up My WordPress Site?

Most people understand the value of keeping all kinds of data backed up. We back up our computers, phones, or any other kind of personal records we wouldn’t want to lose. Your website should be on that list as well! Your website can crash due to hackers, server outages, human errors, and poorly tested updates. A lot can be lost at any time. That’s why at Array Digital, we consistently back up every one of our clients’ websites. If you want more details on why a support plan is a worth-while investment, take a look at how support can take the stress out of your website concerns.

How often should I back up my WordPress site?

We back up our websites every day. This ensures that if a WordPress site does fail for any of the reasons listed above, your can be sure that your site will be immediately restored to its most recent form.

Where do I backup my WordPress site?

WordPress Support clients benefit from having their WordPress website’s database and files backed up on a US-based Amazon S3 cloud server. Opting for a third party server (like Amazon S3) can save you a lot of time and money. Storing backups on your local web server is the technical equivalent to putting all your eggs in one basket. If your server crashes, you could lose your site and the database. It can also make it easier for hackers to access your files and hijack your WordPress website.

By backing up your WordPress files and database on a third-party server, we are ensuring that you have a clean, safe backup which we can be used to restore your site whenever necessary.

What should I do if this sounds too complicated?

Array Digital’s backup service is a disaster recovery plan for your website. Our backups service the most important part of our WordPress Support plan because disaster is not a question of “if”, it’s a question of “when”. Array Digital separates itself from the competition by not only supporting your WordPress site, but we also monitor its health and run daily backups. A support plan is an insurance policy on your website.

Many other companies offer support plans that do not include the health or state of your website. It does not include hacking, errors, or bad updates. It only includes the server itself, and if you are lucky, they will only have a backup stored once per month. Then you are left with a loss of data, images, files, and updates. They may also add additional charges when you actually need to restore from your last back up.

So take charge of your website with Array Digital’s WordPress Support service and let us help you protect your WordPress website.



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Join our 7 week digital marketing email course
Reduce Emails from Your Website Going Into Spam

Erik Olson
Erik is the Founder & CEO at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Erik Olson on LinkedinErik Olson on Twitter




If you already have a website or a software product then there’s a good chance that it sends emails to your users. If not, then you’re missing a golden opportunity to reach outside of your website or software to strengthen the relationship with your users. Email is a great way to do that.

It’s relatively easy to programmatically send an email. But what do you do when the emails that your website or software sends end up in people’s spam or junk folders?

Is there anything you can do about that? The answer is, Yes!

Introducing Email Service Providers

Although it’s easy for your website or software to craft an email, it cannot actually be sent without an email service provider. Think about the correlation between email and traditional “snail” mail. The letter your write or print and stuff into an envelope is analogous to the email itself. But someone has to physically move that envelop from your home or office to its destination – the United States Postal Service (USPS).

It’s the same with email. The email that your website creates needs someone like the USPS in order for it to be sent. That’s where an Email Service Provider comes into play. Unlike sending a physical piece of mail where in the US we basically have one choice, there are many vendors that will send email for you.

Here are several, but there are many more…

  • SendGrid
  • Mandrill
  • Sparkpost
  • Aritic Mail
  • Amazon Simple Email Service
  • MailGun
  • ElasticEmail

They all offer similar features and services, and most are pay to play. At Array Digital we prefer SendGrid and use that on almost all of our projects.

What’s the Benefit?

The main goal of an Email Service Provider is to transport your email to where it needs to go. But Email Service Providers really need to do much more than that. First and foremost, they need to make sure that those emails land in your users’ inboxes.

1. Avoid the Spam/Junk Folder

Most Email Service Providers have their own proprietary algorithms to increase the chances that your emails will land in inboxes. How do they do that? I have no idea – it a proprietary black box – but I know it works! So by sending through a third party instead of, say, through your own email server used by your staff to send normal human to human emails, you’ll greatly increase your chances of email from your website or software sticking the landing – in the Inbox.

2. Ability to send bulk emails

With this feature your software can send one message to the Email Service Provider. That single message will contain a subject and body with optional placeholders for the recipient’s name and other personalization data. The message also includes the list of email addresses and personalized data that needs to be merged in. So your software sends one message, but hundreds or thousands end up going out.

Without a bulk sending feature like that, your software would need to loop through hundreds or thousands of contacts and send one email at a time. Not only can that hurt performance, you’d have to pay your developer to create that code. Don’t build that code – it already exists with your Email Service Provider.

3. Deliverability Status

Wondering whether a particular person was sent an email from your software? Wonder no more. Your Email Service Provider will allow you to log into a dashboard and see for yourself. Get proof of when the email was sent and the current status of the email. It’s kind of like UPS Tracking, but for email.

4. Open and Click Tracking

You’ll also be able to determine how many people opened your emails and even how many clicked the links in the email. All of this comes without you having to set it up as long as your Email Service Provider supports it, which almost all do.

5. Contact History Tracking

Often you want to know all the emails sent to a particular person. Traditionally, your developers would have to code that feature into your website or software and save the data in your database. Translation: You’d have to pay them to get this feature.

This comes standard with many Email Service Providers. So you can log into their dashboard, filter for a person or email address, and see all the emails sent to them. You can also leverage their API to programmatically export that history for display in your website or software!

6. Advanced APIs

If you need a custom email sending function such as templating of common emails, most Email Service Providers support that through APIs (application programming interfaces). This will allow your develop to take full advantage of all of the features offered through a programmatic interface that is familiar and flexible for your developers. It also allow your designer to log into make changes to the templates without having to distract your programmers from other tasking.

Other Reasons to Use an Email Service Provider

Each Email Service Provider comes with their own set of features. Research each to determine which is the best fit for your situation. You’ll need to figure out which provides the most bang for the buck based on your specific needs.

Be sure to also look into their support options. There’s nothing worse than discovering that an email was rejected, but having idea why and having no one to reach out to to find out why. This kind of troubleshooting is invaluable for learning and to avoid the same problem in the future.

If you’re having trouble figuring out the best way to format your email content, here’s a few tips on how to make the most of your visual formatting.

How to Buy a Domain Name

How to Buy a Domain Name


Katya Ruiz
Katya Ruiz is the Executive Assistant at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.
Katya Ruiz on Linkedin




When creating a new website, one of the first questions to address is how and where to buy a domain name.  A domain name is “the part of a network address that identifies it as belonging to a particular domain.” Or, more simply, the domain is what we usually think of as a website’s name. For a business, the site name is typically the business’s name if it is available, and for a personal blog, it is usually the title of the blog.

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How much does a domain name cost?

How much does a domain name cost?


Jason Buonviri
Jason Buonviri is the Web Developer at Array Digital. Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads. We maximize your investment through highly targeted digital marketing and online advertising.




When creating a brand new website, there are several costs associated with the process, including hiring a web development company, purchasing a hosting plan, signing up for a continual support plan, and registering a domain name. A good domain name (the “www” address that people type into their web browser) is critical to any new website and will allow users to easily remember and find your website. When people can find your website quickly, it makes it easier for them to make a purchase and for you to increase your sales. (Learn how to pick a good one here!)

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Best Social Media Platforms For Business

Best Social Media Platforms For Business


Jake Maines
Jake Maines is the Digital Marketing Manager at Array Digital. Companies come to us when they’re sick of wasting money on marketing that doesn’t generate enough good leads. We maximize your investment through highly targeted digital marketing and online advertising.




Whether you run a Business-to-Business (B2B) or Business-to-Consumer (B2C) company, your business should use social media to gain brand awareness and generate leads. Not all social media platforms should be used the same way though, like the fact that there are unique ideal posting times for each platform. All present a specific value if used correctly.

The graphic below shows the current volume of users for the most popular forms of social media, namely Facebook, YouTube, Instagram, Twitter, Google+ and LinkedIn. Let’s take a look at the best ways to use some or all of these to help you maximize your business’ digital presence.

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Array Digital
Companies come to us when they’re sick of wasting money on marketing that doesn’t generate enough good leads. We maximize your investment through highly targeted digital marketing and online advertising.




Revamped website improves the customer experience

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