Year: 2017

Community Driven Content Management

As a self-taught software developer, I have found that the best way to learn a new technology stack is to jump right in and build a project using that technology. By immersing myself in a project, I am able to gain a solid understanding of the technology and establish knowledge for future projects.

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Inflúance Hair Care

Inflúance Hair Care

At Inflúance Hair Care they are dedicated to providing innovative products that promote healthy hair while offering personal and professional service of the highest quality to licensed professionals and retail clients alike. Array Digital helped Inflúance Hair Care to capitalize on their vision by modernizing the user interface and infrastructure of their old website by totally rebuilding their site using WordPress and Woocommerce. The new website can be viewed by clicking the following link:
https://influancehaircare.com/

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State of SEO

Whether you are a young entrepreneur, a seasoned business owner, or you have just been hired as a marketing professional straight out of college, the truth is that you may be approaching Search Engine Optimization (SEO) the wrong way. If your goal is to do the least amount of work for the greatest immediate return, you won’t see the results you are hoping for. Instead, it’s important to understand that SEO is a long-term investment of time, effort, and money. If you invest big, you will benefit from large returns for years to come.

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Managing Project Expectations

“The world and everything in it!”

If you are a project manager, you know that this is not just a quote from the movie Scarface, but more than likely the mentality of several of your stakeholders. Managing stakeholder expectations while keeping the project on track and within budget is one of the most difficult tasks a project manager faces.

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Cloud Integrations with Zapier

Zapier is a service that connects cloud applications and automates data workflows. As a software company we could do this ourselves, but we decided to use an off the shelf solution instead. This article explains that rationale and will show you how we use Zapier to make our operations run smoother.

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Array Digital Lands Contract With ABS

Advanced Benefit Strategies (ABS) has been managing the employee benefits needs of Virginia employers for the past 13 years. ABS has set themselves ahead of the competition with their innovative web-based application, HR360. HR360 allows ABS’ clients to have individual, secure access to their employee benefits information in a user-friendly system.

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Array Digital Grand Opening

Earlier this week, Array Digital hosted an engaging and well attended grand opening to celebrate the recent merger of 80|20 and id Web Studios. Guests from around Hampton Roads, including the Mayor of Chesapeake Alan Krasnoff, were in attendance. The event showcased their new office designed by the award winning Ionic DeZign Studios in Virginia Beach. The space provided an excellent backdrop for the official City of Chesapeake Ribbon Cutting, as well as a great opportunity to network with local industry leaders.



Website Conversion Strategies To Consider

Website Conversion Strategies

Website Conversion StrategiesAny article that you’ve read about digital marketing will tell you that you need to be consistently creating content. They’ll also tell you to drive traffic to your site through social media marketing and search engine optimization. Although time consuming and not always straight forward, these are must have strategies. But prior to driving extensive amounts of traffic to your website through the multitude of digital marketing tools you’ve heard about in the past, you must also follow the below strategies to make sure your site is setup to convert visitors into leads. Otherwise you drive prospects to your website and they won’t be able to easily figure out what to do next.

Website Conversion Strategies:

  1. Fix broken links and add internal links throughout the article to ensure seamless navigation
  2. Reduce the number of options in the menu
  3. Make web forms more accessible and as easy as possible for visitors to submit
  4. Make the company phone number and email address prominently visible
  5. Improve call-to-actions throughout the site
  6. Add testimonials to service/product pages to prove your credibility
  7. When in doubt, seek professional assistance

All digital marketing efforts should have a concrete goal that will yield a return on investment. Don’t spend time driving traffic to a website that will not result in visitors spending money. These website conversion strategies will lower your website’s bounce rate, increase the average time on the site, and help to convert visitors into customers.

Array Digital’s Team Has Grown

Bruce StockwellBruce Stockwell has been hired as Array Digital’s Sr. Software Developer. Bruce has more than 20 years of experience in the industry, specializing in .Net and JavaScript application development. He will be assisting the company with the various projects they have in process along with projects for several new clients they are in the process of bringing onboard.
Emily Carlson Emily Carlson has also joined the Array Digital team as the Director of Product Management. Emily specializes in project management and IT development processes. She will bring tremendous benefit to each client by keeping projects organized and ensure each client stays in the loop. As a customer move through the Array Digital process, Emily will act as a liaison to guide them from roadmapping to development.

HAZON Solutions Drone Management System

HAZON Solutions Drone Management System

HAZON Solutions Drone Management System (DMS) is a secure, web-based application that provides drone operators with a fast and easy way to manage a fleet of Unmanned Aerial Vehicles (UAVs). Users can input flight logs, aircraft maintenance needs, and daily activities into the user-friendly drone software. Supervisors can view all entered information from a desktop computer or mobile device, without the worry of updating multiple spreadsheets. This custom software makes it easy for an organization to manage drone flights and users.

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