Single-page Website Design vs. Multi-page Website Design
A well-designed website with a clear purpose is important for every company. Because there are so many different design options and strategies for websites, it’s critical to determine the website’s purpose for your business before diving into design. Doing things in the right order will save you time, money, and frustration as you use your website to build your business.
A major consideration in website design is choosing a single-page or multi-page format. This is an important starting point, and each style has pros and cons. Read on to learn a little more about each format.
Single-page Website Design
Pros
Clean and simple linear experience with a clear beginning, middle, and end
Keeps users in one comfortable space
Perfect for selling one product or offering one service
The scrolling nature of single-page sites makes them well-suited for mobile users who are accustomed to the process
Cons
Excessive content must be boiled down to avoid confusing the user
May result in slower load time with excessive content
Typically, single-page websites are less scalable
Often less search optimized than multi-page sites
Multi-page Website Design
Pros
Many pages allow for quick menu browsing
Useful when there is a need for more than one page and a traditional navigation map
Beneficial when organizations have a broad range of products or services
Gives a much better chance to rank high in Google search results for different keywords
Cons
Challenging due to the complexities of multiple sections such as submenus and ever-changing content
Can dilute the marketing message when extraneous materials are added
Many companies tend to lose sight of the initial design when adding new pages, leading to an inconsistent look and feel across the site
Navigation can become overwhelming with too many pages/link
Whichever path you decide to take for your website’s design, consider these basic requirements that are important to the development of any website:
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.