Blog
Single-page Website Design vs. Multi-page Website Design
A well-designed website with a clear purpose is important for every company. Because there are so many different design options and strategies for websites, it’s critical to determine the website’s purpose for your business before diving into design. Doing things in the right order will save you time, money, and frustration as you use your website to build your business.
A major consideration in website design is choosing a single-page or multi-page format. This is an important starting point, and each style has pros and cons. Read on to learn a little more about each format.
Single-page Website Design
Pros
- Clean and simple linear experience with a clear beginning, middle, and end
- Keeps users in one comfortable space
- Perfect for selling one product or offering one service
- The scrolling nature of single-page sites makes them well-suited for mobile users who are accustomed to the process
Cons
- Excessive content must be boiled down to avoid confusing the user
- May result in slower load time with excessive content
- Typically, single-page websites are less scalable
- Often less search optimized than multi-page sites
Multi-page Website Design
Pros
- Many pages allow for quick menu browsing
- Useful when there is a need for more than one page and a traditional navigation map
- Beneficial when organizations have a broad range of products or services
- Gives a much better chance to rank high in Google search results for different keywords
Cons
- Challenging due to the complexities of multiple sections such as submenus and ever-changing content
- Can dilute the marketing message when extraneous materials are added
- Many companies tend to lose sight of the initial design when adding new pages, leading to an inconsistent look and feel across the site
- Navigation can become overwhelming with too many pages/link
Whichever path you decide to take for your website’s design, consider these basic requirements that are important to the development of any website:
Everything you need to know about hiring a digital marketing agency:
- The four pillars of digital marketing
- Digital marketing options and costs
- The pitfalls to avoid
- What to expect when working with an agency
- The qualities to look for in a digital marketing agency
-
“Erik and the Array Digital team are top notch in the digital marketing spaces, particularly for SEO. Their understanding of Google, the algorithms, and the work involved to get websites ranking on the first page is unparalleled. Thank you Erik!!”
Andrew Zihmer -
“I had a chance to consult with Kevin Daisey for my law firm’s marketing needs. He is knowledgeable, kind, and helpful. He provided me with a great marketing analysis. He also invited me to their podcast as a guest speaker. Thank you Array Digital!”
Merve Kati -
“Since starting with Array Digital in November 2020, I have more than tripled my intake. I added two attorneys and have added administrative staff to handle all the new business being generated. And, we are in the process of moving into a larger office suite to accommodate the growth.”
Rebecca Melone -
“The legal profession needs more architects and designers…folks who are thinking about the future of the profession and who are assembling a tribe of like minded lawyer leaders. Erik and his team are certainly ‘that’.”
Ben Glass
© Array Digital