When people search for your specific product, service, or business, are they finding it on the first page of search engine results? If your listing is nowhere to be found, you are losing valuable exposure to potential customers. In comes Search Engine Optimization (SEO), a fundamental part of a successful business.
At Array Digital, we have taken the guesswork out of SEO, a digital marketing technique that is constantly evolving, and used it to the advantage of our SEO clients. We get to know you, your team, and your business and grow to understand your unique needs, implementing the best tactics to ensure you are showing up first in Google search results. Get traffic and turn it into revenue with our SEO services.
When people search for your specific product, service, or business, are they finding it on the first page of search engine results? If your listing is nowhere to be found, you are losing valuable exposure to potential customers. In comes Search Engine Optimization (SEO), a fundamental part of a successful business.
At Array Digital, we have taken the guesswork out of SEO, a digital marketing technique that is constantly evolving, and used it to the advantage of our SEO clients.
We get to know you, your team, and your business and grow to understand your unique needs, implementing the best tactics to ensure you are showing up first in Google search results. Get traffic and turn it into revenue with our SEO services.
What is Search Engine Optimization (SEO)?
SEO stands for search engine optimization and it is the extended process of ensuring that your website’s pages show up at the top of organic search results. It entails creating an SEO strategy with the best and most relevant keywords for your business and industry that, when typed into a search engine, allows users to find your website.
For years, SEO “experts” have focused on ways to trick Google into ranking their sites higher. But SEO is truly about providing value because Google wants to ensure the best user experience possible. If you want users to come to your website, you have to create content that Google deems as worthy to come to.
Search engine optimization is essential to any business with an online presence. 93% of web traffic comes from search engines. No matter what type of business you are running, you need to invest in SEO efforts if you want to see results from your website. Unless you have a team of SEO strategists, content writers, website designers, developers, and data analysis professionals, in-house SEO just isn’t feasible and it becomes necessary to hire a team of experts.
That’s where we come in. We know SEO inside and out. We customize our work to fit the needs of each and every client and have the track record to prove it. When you invest in our SEO services, you can rest assured that your site will increase in search engine results making your website more visible to potential clients and converting more customers.
Here are just a few of the things that SEO services can do for your business:
Imagine you’ve put all this effort into creating a business model and plan, implementing it, and launched a new website only to see that it gets absolutely no traffic. You dive into half a dozen SEO tools not sure where to start or where this data is even coming from or what to do with it. It can be overwhelming, but it can also be a threat to your business.
When you outsource your organic SEO to an SEO expert, you can do what you do best in other areas of your business.
Organic SEO services help to improve the standing of your website in organic search engine results by assessing and improving all the elements on and off your website that contribute to its rank. There are a lot of different factors that play into it but our SEO services include the following microservices that are incredibly impactful in helping our clients.
Keyword research is crucial to a successful SEO strategy. Why? Because without keyword research, you won’t rank or appear in the search results for searches that are relevant to your target audience.
If you are looking to appear in search engine results, on-page SEO must be a part of your strategy. On-page SEO refers to the actions you take on your website that includes factors like website speed, content, and the design of the individual web pages.
Websites should be well-organized, not only to ensure a good user experience but also to appeal to search engines. You want to help your users and search engines have the smoothest navigation through your site as possible.
Content is what allows your webpage to rank in search engines. Without it, an effective SEO campaign you do not have. Whether you run your business online or off, you can create content to reach and convert your target customers.
Backlinks signal to Google that your website contains valuable information and has a reputation that allows it to stand out among the rest of the online world. Google’s algorithm sees the other site’s willingness to reference your site and send its users to it and thinks, “Wow, their website must be pretty great.”
The speed of your website affects not only your ranking but also your customer’s online experience. Our website and SEO specialists will take a myriad of measures to improve your website’s speed including reducing the size of HTML, Javascript, and CSS files, optimizing your codes, reducing redirects, and improving server response.
Your Google My Business listing appears above everything except paid ads; above the organic results and the niche directories. Ranking higher in the local pack gives you an opportunity to win new business and grow. We will help you unleash the power of Google My Business & Local SEO which equates to
SEO is one of the best digital marketing techniques to help your business to improve its online presence, attract the right audience, convert more visitors to customers, and increase revenue. If you want a successful business model, it needs to include SEO.
But SEO involves so much more than just one technique. SEO is an umbrella term for many smaller strategies that work together to create a website that is a force to be reckoned with in Google search results.
This is one of many reasons why you should hire the SEO experts at Array Digital. We partner with our clients to help them build their business and brand with the SEO expertise we have gained from constant learning and growing. No matter if you are experienced in SEO or are completely new to the topic, our team of SEO specialists can help to create, launch, and manage a top-notch strategy that will get you results.
An SEO strategy will help grow your company by driving more qualified traffic to your website and converting more visitors into customers. But perhaps the most important thing to consider is that no two digital marketing strategies are alike. Just like your business is unique, your strategy must be as well in order to achieve your own personal goals and fit your needs.
A competitor analysis is a tool that makes any digital marketing strategy competitive which is why we take the time to continuously assess your company’s competitors. From this analysis, we are able to ascertain what opportunities could benefit your business while also taking advantage of the competition’s weaknesses.
Transparency is what distinguishes good SEO services from the bad. We create relationships with our clients built on trust and reliability which is one reason we’ve spent so much time perfecting our monthly reporting. With these performance reports, your business receives immediate insight into the success of your individualized SEO strategy, the good and the bad.
SEO is an ongoing strategy. Very rarely do website owners make changes and see instant results. With Google’s algorithm constantly changing to improve the user experience, SEO is not something you can simply set and forget. Our SEO team is constantly staying abreast not only of Google’s frequent changes but also of the status of your SEO campaign, optimizing your site on an ongoing basis in order to yield the best possible results.
At Array Digital, we start out every project by creating a custom strategy that serves as the core for every one of our services including our SEO services. A personalized approach to your business allows you to maximize your return on investment (ROI).
In addition to receiving bi-monthly reports, you will have the opportunity to meet with the leaders of our operational team giving you the time to get any questions answered, concerns addressed, and reports reviewed.
An SEO audit of your website is the foundation of a great SEO plan. Auditing your website allows us to discover opportunities for your SEO strategy and areas that could use improvement. Before building a plan, our SEO strategists will look at the following:
In order to get the best insight and, therefore, results for your website, our SEO team uses a variety of tools and resources that allow us to approach your website from many different angles in order to strengthen it as a whole.
Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.
© Array Digital LLC
Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Digital LLC