SEO Services


When people search for your specific product, service, or business, are they finding it on the first page of search engine results? If your listing is nowhere to be found, you are losing valuable exposure to potential customers. In comes Search Engine Optimization (SEO), a fundamental part of a successful business. 

At Array Digital, we have taken the guesswork out of SEO, a digital marketing technique that is constantly evolving, and used it to the advantage of our SEO clients. We get to know you, your team, and your business and grow to understand your unique needs, implementing the best tactics to ensure you are showing up first in Google search results. Get traffic and turn it into revenue with our SEO services. 

SEO Services

When people search for your specific product, service, or business, are they finding it on the first page of search engine results? If your listing is nowhere to be found, you are losing valuable exposure to potential customers. In comes Search Engine Optimization (SEO), a fundamental part of a successful business. 

At Array Digital, we have taken the guesswork out of SEO, a digital marketing technique that is constantly evolving, and used it to the advantage of our SEO clients.

We get to know you, your team, and your business and grow to understand your unique needs, implementing the best tactics to ensure you are showing up first in Google search results. Get traffic and turn it into revenue with our SEO services.

Hear what our clients have to say about us and our SEO Results.


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What is SEO 0r Search Engine Optimization?


SEO stands for search engine optimization and it is the extended process of ensuring that your website’s pages show up at the top of organic search results. It entails creating an SEO strategy with the best and most relevant keywords for your business and industry that, when typed into a search engine, allows users to find your website. 

For years, SEO “experts” have focused on ways to trick Google into ranking their sites higher. But SEO is truly about providing value because Google wants to ensure the best user experience possible. If you want users to come to your website, you have to create content that Google deems as worthy to come to.

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Why You Need SEO Services


Search engine optimization is essential to any business with an online presence. 93% of web traffic comes from search engines. No matter what type of business you are running, you need to invest in SEO efforts if you want to see results from your website. Unless you have a team of SEO strategists, content writers, website designers, developers, and data analysis professionals, in-house SEO just isn’t feasible and it becomes necessary to hire a team of experts. 

That’s where we come in. We know SEO inside and out. We customize our work to fit the needs of each and every client and have the track record to prove it. When you invest in our SEO services, you can rest assured that your site will increase in search engine results making your website more visible to potential clients and converting more customers. 

Here are just a few of the things that SEO services can do for your business:

    • Help you target the most important and advantageous keywords giving you better placement in results pages. Finding a specific keyword that is important to your business and industry is just the first step. Once you find it, you want to target it with your website content, your meta tags, your URL, and your alt tags so that you are making sure to include that keyword in all the places that Google deems most important. 
    • When you rank higher for a prominent keyword, you’ll garner more site traffic. Approximately 30% of searchers will click on the link in the first position. Imagine getting 30% more traffic to your website because you are sitting in that #1 highly prized position in organic search results. Google rankings can truly make or break a business.
    • When you see increased site traffic, you’ll see increased conversions. When your page ranks in the #1 spot in search results, Google has put it there for a reason. It’s because you’ve created a page that is informative, high-quality, and provides everything a user that has searched that specific keyword would be looking for. With more people clicking on your page and seeing the high-quality content that you have to offer, they will be more apt to spend time on your website and there’s a significantly higher probability that they will purchase your products or services. 
    • Increased conversions means bigger business. The reason businesses have become so reliant on search is that it works. Search is big business. If you are not taking the time to develop a high-level SEO strategy, you are not allowing your business to grow and thrive. 

Organic SEO Services


Imagine you’ve put all this effort into creating a business model and plan, implementing it, and launched a new website only to see that it gets absolutely no traffic. You dive into half a dozen SEO tools not sure where to start or where this data is even coming from or what to do with it. It can be overwhelming, but it can also be a threat to your business. 

When you outsource your organic SEO to an SEO expert, you can do what you do best in other areas of your business. 

Organic SEO services help to improve the standing of your website in organic search engine results by assessing and improving all the elements on and off your website that contribute to its rank. There are a lot of different factors that play into it but our SEO services include the following microservices that are incredibly impactful in helping our clients.

Keyword Research

Keyword research is crucial to a successful SEO strategy. Why? Because without keyword research, you won’t rank or appear in the search results for searches that are relevant to your target audience.

On-Page Optimization

If you are looking to appear in search engine results, on-page SEO must be a part of your strategy. On-page SEO refers to the actions you take on your website that includes factors like website speed, content, and the design of the individual web pages.

Site Organization

Websites should be well-organized, not only to ensure a good user experience but also to appeal to search engines. You want to help your users and search engines have the smoothest navigation through your site as possible.

Content Creation

Content is what allows your webpage to rank in search engines. Without it, an effective SEO campaign you do not have. Whether you run your business online or off, you can create content to reach and convert your target customers.

Link Building

Backlinks signal to Google that your website contains valuable information and has a reputation that allows it to stand out among the rest of the online world. Google’s algorithm sees the other site’s willingness to reference your site and send its users to it and thinks, “Wow, their website must be pretty great.”

Site Speed Optimization

The speed of your website affects not only your ranking but also your customer’s online experience. Our website and SEO specialists will take a myriad of measures to improve your website’s speed including reducing the size of HTML, Javascript, and CSS files, optimizing your codes, reducing redirects, and improving server response.

Google My Business & Local SEO

Your Google My Business listing appears above everything except paid ads; above the organic results and the niche directories. Ranking higher in the local pack gives you an opportunity to win new business and grow. We will help you unleash the power of Google My Business & Local SEO which equates to

  • More Phone Calls
  • More Web Visits
  • More Driving Directions
  • More Appointments
  • More Leads
  • More Revenue

Our Google My Business services include

    • Optimization: We will create and optimize a keyword-focused description, complete all available attributes, services, booking options, etc. and ensure the data remains accurate and up-to-date.
    • Reviews: All reviews, negative and positive, left by your customers will be responded to. Negative responses will be escalated to you for resolution and we will respond with instructions or an answer.
    • Questions & Answers: We work with you to create an initial set of keyword-focused FAQs that are optimized for search and respond to any questions your potential customers have about you.
    • Citation Building: In addition to optimizing your GMB, we ensure that your business name, address, phone number and the website address is placed on innumerable other sites and is accurate. That information is  communicated to the major data aggregators who provide other search, review and directory sites with the nations business listing data.
    • Relevant Posts: These posts are similar to social media posting, short blogs or ads served to your audience. 
    • Add Photos: We scrub your existing images and add relevant images supplied by you to add to your GMB listing. 
    • Reports & Tracking: We provide detailed insights about your GMBs performance and track your GMBs ranking in the map pack.

Why choose Array Digital for your website SEO services?


 

SEO is one of the best digital marketing techniques to help your business to improve its online presence, attract the right audience, convert more visitors to customers, and increase revenue. If you want a successful business model, it needs to include SEO.

But SEO involves so much more than just one technique. SEO is an umbrella term for many smaller strategies that work together to create a website that is a force to be reckoned with in Google search results. 

This is one of many reasons why you should hire the SEO experts at Array Digital. We partner with our clients to help them build their business and brand with the SEO expertise we have gained from constant learning and growing. No matter if you are experienced in SEO or are completely new to the topic, our team of SEO specialists can help to create, launch, and manage a top-notch strategy that will get you results. 

What’s included in Array Digital’s SEO services?


Custom Strategy

An SEO strategy will help grow your company by driving more qualified traffic to your website and converting more visitors into customers. But perhaps the most important thing to consider is that no two digital marketing strategies are alike. Just like your business is unique, your strategy must be as well in order to achieve your own personal goals and fit your needs.

Competitor Analysis

A competitor analysis is a tool that makes any digital marketing strategy competitive which is why we take the time to continuously assess your company’s competitors. From this analysis, we are able to ascertain what opportunities could benefit your business while also taking advantage of the competition’s weaknesses.

Bi-Monthly Reports

Transparency is what distinguishes good SEO services from the bad. We create relationships with our clients built on trust and reliability which is one reason we’ve spent so much time perfecting our bi-monthly reporting. With these performance reports, your business receives immediate insight into the success of your individualized SEO strategy, the good and the bad.

Progressive Optimization

SEO is an ongoing strategy. Very rarely do website owners make changes and see instant results. With Google’s algorithm constantly changing to improve the user experience, SEO is not something you can simply set and forget. Our SEO team is constantly staying abreast not only of Google’s frequent changes but also of the status of your SEO campaign, optimizing your site on an ongoing basis in order to yield the best possible results. 

ROI Focused

At Array Digital, we start out every project by creating a custom strategy that serves as the core for every one of our services including our SEO services. A personalized approach to your business allows you to maximize your return on investment (ROI).

Constant Communication

In addition to receiving bi-monthly reports, you will have the opportunity to meet with the leaders of our operational team giving you the time to get any questions answered, concerns addressed, and reports reviewed.

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Get Your FREE SEO Audit


 

An SEO audit of your website is the foundation of a great SEO plan. Auditing your website allows us to discover opportunities for your SEO strategy and areas that could use improvement. Before building a plan, our SEO strategists will look at the following:

  • Your website
  • Your Google Analytics
  • Your Google Search Console data
  • Your website’s backlinks
  • Your website’s speed and site structure

In order to get the best insight and, therefore, results for your website, our SEO team uses a variety of tools and resources that allow us to approach your website from many different angles in order to strengthen it as a whole. 

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2020 Array Digital LLC