Online Advertising
In many cases, online advertising is the most cost-effective way to capture customers who are just entering the market.
In traditional marketing, you employ a sort of spray-and-pray tactic, hoping that your advertising is seen by some people who are interested in your product or service.
With online advertising, you can filter your targeting by intent in ways traditional can’t.
Online advertising doesn’t just provide a way to get in front of new customers. It lets you stay top of mind too while they are going through their buying process.
Once you’ve used online advertising to make your prospects aware of your brand, you can keep your offer in front of them while they think about their decision. This is called retargeting.
Retargeting is one of the most effective advertising tools in terms of ROI because you can target people who have already showed some level of verified interest in you and what you offer.
Google Search Ads are possibly the most well-known form of online advertising.
Most people, even if they don’t really know how they work, have seen those first few search results with the little green words denoting that the search result is a paid listing.
Google Search Ads are great for a few kinds of companies, but what companies should do specifically varies on budget. Larger companies can aim to dominate the search areas, especially prominent local companies. Smaller companies can use special tactics to carve out their own slice of the search pie.
Online Advertising Stats
What's Included
- Optimization of advertising to increase the percent of users taking a desired action.
- A/B testing for creative asset optimization.
- Cross platform and device optimization.
Online advertising on platforms which will include, but are not limited to; Google Ads and Google Display Network. Includes management of ads for your Google advertising grant if you have one.
Online advertising and retargeting on social media platforms which will include, but are not limited to; Facebook, Instagram, Twitter and LinkedIn.
Provide highly targeted, geographically based, video advertising typically based off of Google search queries. Video recording/editing included.
