Google Search Ads are possibly the most well-known form of online advertising.
Most people, even if they don’t really know how they work, have seen those first few search results with the little green words denoting that the search result is a paid listing.
Google Search Ads are great for a few kinds of companies, but what companies should do specifically varies on budget. Larger companies can aim to dominate the search areas, especially prominent local companies. Smaller companies can use special tactics to carve out their own slice of the search pie.