Diane Paoletta is a marketing expert with a background in accounting.
She has worked with various professional services firms, including law firms, to develop and implement business development strategies.
Diane has a unique perspective on business development, having started her career as an accountant in a client-facing role before transitioning into marketing.
Diane Paoletta joins Kevin Daisey on The Managing Partners Podcast to discuss the importance of business development for all levels of a law firm, from partners to associates.
Diane shares her experience in implementing a formalized business development training program and the benefits it brings to firms.
She emphasizes the need for early training and nurturing of business development skills to create a culture of growth within the firm.
Diane also provides practical tips for effective networking and event networking.