Erik J. Olson, CEO of Array Digital, discusses the importance of local SEO for law firms.
He highlights the fact that 46.5% of customers use Google to select a law firm, emphasizing the need for a strong online presence.
Erik explains the key components of local SEO, including high-quality content, optimizing Google Business Profiles, cleaning up name, address, and phone number (NAP) citations, and managing online reputation through reviews.
He provides examples of law firms that have seen significant increases in organic traffic and keyword rankings by implementing these strategies.
Erik concludes by offering a free assessment for law firms interested in partnering with Array Digital for their marketing needs.
The Managing Partners Podcast
