We are specialists in

LAW FIRM
MARKETING

Law firms like yours look to us when they want a proven law firm marketing strategy that brings in more cases.

Law Firm Marketing

Law firms like yours look to us when they want a proven law firm marketing strategy that brings in more cases.

Consider this fact…

…75% of those who hire a lawyer, hire the first one they contact. Don’t you want to make sure those odds are in your favor and ensure that your law firm is showing up first? Without an effective law firm marketing strategy, that includes law firm marketing tactics that are specifically designed to bring new clients into your law firm, you are simply sitting on the sidelines while other firms overtake you in a race to the finish line.

Digital marketing has proven itself to be more effective than traditional marketing and can help any business get more clients and increase revenue. But with all the demands of legal work, we know that there isn’t enough time to create a successful law firm digital marketing strategy much less implement it. Array Digital is an established digital marketing agency with law firm marketing expertise that has helped our legal clients set and achieve their goals by providing customized digital marketing strategies and goal-oriented campaigns.

Where are your potential clients looking for you?

The most successful law firm marketing strategies focus on where clients have made the decision to contact a law firm and targeting additional users there. Are clients hearing about you through referrals? Are they checking out your Google My Business and then clicking through to your website? Or are they finding you in organic search and clicking on your listing?

Although each potential client is going to have a different journey, we can assure you that many are researching their specific legal issue before choosing a lawyer to hire. Analyzing industry market data and your company’s analytics can reveal how clients are finding and choosing legal representation.

Do law firms have marketing departments?

Even though most law-firms have resorted to their in-house staff for their marketing, the endeavors have not been in vain. There are higher flexibility alternatives but the basic framework has done just fine for the most part.

How much do law firms spend on marketing?

According to research that was carried out in 2018, law firms spent about 2% of their revenue on business development and marketing. This totaled to just $19,000 for every $1 million in revenue.

Why does a law firm need marketing?

After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.

Why your law firm needs digital marketing

If you have been putting off digital marketing for your law firm, you can no longer afford to do so. Many lawyers instead choose to simply wait for clients to come to them while others stick to traditional marketing methods. Neither of these are effective approaches to law firm marketing. Here are just a few reasons why your firm needs digital marketing.

Your potential clients are online

If you want to effectively market for your law firm, you have to be where your target audience is and we can guarantee they are online.

An effective law firm marketing strategy uses several different marketing channels to improve the law firm’s online presence. If someone is interested in your law firm and you have little to no online presence, that potential client will likely pass up your firm and not come back.

Your competitors are online

Whether your firm has a significant online presence or not, we can assure you that your competitors do. If your potential clients search for “law firm near me” and you do not come up but your competitor’s website does, you are not going to get that customer’s business.

Your prospective clients can’t do business with you if they don’t know you exist because of your minimal online presence.

You can establish your law firm as the expert

Trust and legitimacy are two important values for businesses in the legal industry. You can easily establish both on a website that is highly ranked with top-quality and informative content. It is not enough to have just a website no matter how well-designed, intuitive, and user-friendly it is.

An effective law firm marketing strategy employs a great website in addition to online advertising that increases brand recognition, SEO that ensures you are showing up first in organic results for relevant keywords, and social media marketing that keeps your law firm top of mind.

Trusted in the Law Firm Marketing Industry

All-Inclusive Law Firm Marketing Websites

Your entire visual identity will be designed with you in mind, with content, images, and messaging created to look great and bring in more high-quality law leads. Your website is at the center of your law firm marketing efforts and it’s often the first
impression your potential clients will see.

All online marketing is interconnected with your website. Therefore, your website’s performance needs to be your number one priority. Our website design and development team will deliver a website to your law firm that is fast, responsive on all devices, and provides an enhanced user experience.

All-Inclusive Law Firm Marketing Websites

Your entire visual identity will be designed with you in mind, with content, images, and messaging created to look great and bring in more high-quality law leads.

Your website is at the center of your law firm marketing efforts and it’s often the first impression your potential clients will see. All online marketing is interconnected with your website. Therefore, your website’s performance needs to be your number one priority.

Our website design and development team will deliver a website to your law firm that is fast, responsive on all devices, and provides an enhanced user experience.

Online Advertising for Law Firm Marketing

When a customer is searching Google for your service and has intent to buy, you have to show up!

Then we retarget those customers if they leave your website to make sure you stay top of mind.

Running high-quality and high-converting ads will not only drive instant traffic to your website or landing pages but also build brand awareness and recognition. You are able to directly target your audience and get the most out of your online advertising budget. Our expert law firm marketing team will create ads that will bring qualified leads to your company and produce the best results.

Like You, We Are Certified Experts

Law firm SEO

Array Digital offers law firm SEO as an important part of any law firm marketing strategy to increase the law firm’s organic visibility. This is a law firm marketing tactic that generates free traffic and will bring new business to your business.

Law firm social media marketing

Social media marketing helps to supplement your organic SEO efforts and expand your target audience. Our social media specialists create industry-specific content that will speak to your ideal client and establish your law firm as an expert in your field with strategic content across multiple social media channels.

Why Array Digital?

WE LISTEN WHEN YOU SAY….

For anyone in the field of law, you’re probably aware of the importance of precision and accuracy. There is no room for mistakes, especially as far as digital marketing endeavors are concerned. As an attorney, you’ll want to ensure that there are no nuances and that you’re having a stellar reputation in the area that you serve.

At Array Digital, you can count on us for all your law firm marketing endeavors. We know how to find the perfect balance between wit and humor so that your brand messaging is getting the right audience. Did you know that most people will hire the first lawyer that they interact with? If you’re nowhere on the first page of search engines, you’ll surely be missing out on a lot. A law firm website is like an online office. Your potential client will mostly interact with your website before they can reach out to you.

We live in an age where nearly everything revolves around the internet. As such, it’s crucial that you’re establishing a strong brand presence for your law firm. Here are some of the reasons why you should invest in digital marketing for your law firm.

Targeting the Right Audience

If you’ve only been depending on conventional marketing, there is a great chance that you’ll be missing out on serious leads. With traditional advertising, it can be difficult to target the right audience with your message. Digital marketing provides precision targeting and greatly improves the chances of reaching potential clients. The marketing plan is designed to bring high-quality traffic to your law firm’s website.

There are different marketing channels that can work together to improve your online visibility and also attract quality leads.

Search engine marketing

Growing a successful law firm isn’t easy. You need all the resources you can get in order to get quality leads. Investing in SEO is a long-term marketing strategy. It might take a while before you start seeing results but once you rank, there will be an endless flow of quality leads on a daily basis.

Social Media

Nearly everyone is on social media. You don’t need to spend a lot of money in order to run highly targeted and effective social media campaigns. You can create different landing pages depending on the kind of campaigns that are running.

Enhance Client Experience

One of the main objectives of any marketing campaign is to provide reassurance to the customers that you’ll be able to deliver on your promise. A successful law firm will go the extra mile to ensure that the client is having the best experience right from the moment they reach out for the first time. When you invest in digital marketing, you get a chance to compete with large law firms as you’ll be offering a personalized experience for your clients.

At Array Digital, we can help you build and develop trust with your clients. From search engine optimization to developing a tailored digital marketing strategy, you can expect nothing short of exceptional services when you get in touch with us.

Why Array Digital?

WE LISTEN WHEN YOU SAY….

In the United States…

…one out of three people will need a lawyer in their lifetime and three out of four people who seek legal counsel will use the internet to find a lawyer. With so many people searching for legal information and representation online, it is crucial that you grow and maintain a strong online presence.

The legal industry is one of the most competitive in the country and if you have not developed a law firm marketing strategy that is well-managed and optimized to target your ideal client, the competition will roll full steam ahead of you.

At Array Digital…

…we realize how competitive the legal industry is and we want success for our clients. Our law firm marketing experts will partner with you to create a digital marketing strategy that will meet your goals for your law firm while also addressing your individual business needs and industry standards.

We use a client-focused approach to help position your brand as a top player in your industry to help you achieve the best possible results.