…75% of those who hire a lawyer, hire the first one they contact. Don’t you want to make sure those odds are in your favor and ensure that your law firm is showing up first? Without an effective law firm marketing strategy, that includes law firm marketing tactics that are specifically designed to bring new clients into your law firm, you are simply sitting on the sidelines while other firms overtake you in a race to the finish line.
Digital marketing has proven itself to be more effective than traditional marketing and can help any business get more clients and increase revenue. But with all the demands of legal work, we know that there isn’t enough time to create a successful law firm digital marketing strategy much less implement it. Array Digital is an established digital marketing agency with law firm marketing expertise that has helped our legal clients set and achieve their goals by providing customized digital marketing strategies and goal-oriented campaigns.
The most successful law firm marketing strategies focus on where clients have made the decision to contact a law firm and targeting additional users there. Are clients hearing about you through referrals? Are they checking out your Google My Business and then clicking through to your website? Or are they finding you in organic search and clicking on your listing?
Although each potential client is going to have a different journey, we can assure you that many are researching their specific legal issue before choosing a lawyer to hire. Analyzing industry market data and your company’s analytics can reveal how clients are finding and choosing legal representation.
After referrals and recommendations from friends and family, online searches are the most common means of finding a law firm. 70% of law firms have gained new clients through their website. 96% of people seeking legal information or advice look online first.
If you want to effectively market for your law firm, you have to be where your target audience is and we can guarantee they are online.
An effective law firm marketing strategy uses several different marketing channels to improve the law firm’s online presence. If someone is interested in your law firm and you have little to no online presence, that potential client will likely pass up your firm and not come back.
Whether your firm has a significant online presence or not, we can assure you that your competitors do. If your potential clients search for “law firm near me” and you do not come up but your competitor’s website does, you are not going to get that customer’s business.
Your prospective clients can’t do business with you if they don’t know you exist because of your minimal online presence.
Trust and legitimacy are two important values for businesses in the legal industry. You can easily establish both on a website that is highly ranked with top-quality and informative content. It is not enough to have just a website no matter how well-designed, intuitive, and user-friendly it is.
An effective law firm marketing strategy employs a great website in addition to online advertising that increases brand recognition, SEO that ensures you are showing up first in organic results for relevant keywords, and social media marketing that keeps your law firm top of mind.
When a customer is searching Google for your service and has intent to buy, you have to show up!
Then we retarget those customers if they leave your website to make sure you stay top of mind.
Running high-quality and high-converting ads will not only drive instant traffic to your website or landing pages but also build brand awareness and recognition. You are able to directly target your audience and get the most out of your online advertising budget. Our expert law firm marketing team will create ads that will bring qualified leads to your company and produce the best results.
…one out of three people will need a lawyer in their lifetime and three out of four people who seek legal counsel will use the internet to find a lawyer. With so many people searching for legal information and representation online, it is crucial that you grow and maintain a strong online presence.
The legal industry is one of the most competitive in the country and if you have not developed a law firm marketing strategy that is well-managed and optimized to target your ideal client, the competition will roll full steam ahead of you.
…we realize how competitive the legal industry is and we want success for our clients. Our law firm marketing experts will partner with you to create a digital marketing strategy that will meet your goals for your law firm while also addressing your individual business needs and industry standards.
We use a client-focused approach to help position your brand as a top player in your industry to help you achieve the best possible results.