If you’re about to start a business or you have a business but you don’t have these, you need to go back and establish the 3 things that make you different: your 3 uniques.
If you’re developing a new business, think about the things that will make you stand out from the competition. If you have an existing business with a broad audience of customers, you start to figure out what makes you different and what will help to propel your business forward.
You can ask your clients: why did you choose us over the competitors?
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.