If you’re about to start a business or you have a business but you don’t have these, you need to go back and establish the 3 things that make you different: your 3 uniques.
If you’re developing a new business, think about the things that will make you stand out from the competition. If you have an existing business with a broad audience of customers, you start to figure out what makes you different and what will help to propel your business forward.
You can ask your clients: why did you choose us over the competitors?