You’ve created a shiny new website and you’re proud of it. It’s the result of countless hours coming up with content, graphics, and finding ways to showcase all the great things your company has to offer. You’ve invested much of your time and money to make sure it’s just right and finally your vision is on the web for the whole world to see.
Just like any investment, your website is valuable and worth protecting. Keeping it updated for potential and existing customers is crucial for today’s business. Likewise, in a world of hackers, wrong-doers, and technology glitches, it’s never too early or too late to think about protecting your online presence.
Maybe you’re a hands-on type of person and would like the ability to manage your website content at your will. Or maybe you’d rather someone else take care of those details so you can focus on other aspects of your business. Either way, if you want to be competitive in today’s market you have to stay current on what your customers are looking for and your website should reflect that. It’s a big turn-off to go to a website and find outdated information, out of stock products, incorrect dates, and no current news or offerings. It implicates neglect and leaves consumers confused as to whether you’re still in business.
A website continual support plan gives you the ability to make all those changes with as little lag time as possible. It’s as simple as picking up the phone or shooting your web developer an email and listing all the updates and changes you’d like to see. Within a day or two, your changes will be live and you won’t have spent an entire afternoon changing out links, graphics, or worse–online inventory.
For website owners, few things are worse than finding out your site has been hacked or your data has been wiped out. Repairing the damage that is done can be very expensive, time-consuming, and detrimental to business operations. Website downtime is never a good thing, even for small companies that mostly use their websites as an online brochure. Being offline can mean missed opportunities and full-on breaches can be very hard to recover from.
Having a continual support plan helps prevent breaches before they start. And, as we all know, prevention is better than recovery. Continual support means having a set of eyes on your investment at all times. It means monitoring uptime and having expert input on how to optimize your site. It means putting security measures in place to ward-off would-be hackers in the first place. It means the quick recovery of lost content by having regularly scheduled data backups. And most importantly, it means having help readily available in the unfortunate case your website is hacked. It is extremely important to have backups of your website.
With the majority of consumers now using the Internet to search for products and services, it is more important than ever to protect your online image and reputation. And, with continual support plans ranging from basic security monitoring to custom plans with abundant support time, there is something for every business–big and small.
Performing regular maintenance on your website is something you do not want to avoid. Our team has the expertise to sustain the life of your website at an affordable cost. Each package includes priority support, software and plugin updates, site backups, performance management, content tweaks, and graphic design. Continue reading to learn more about our monthly web maintenance procedures.
To keep a site running smoothly, we track its analytics and keep software and plugins up-to-date. To prevent your data from being compromised, we perform the latest security patches, filter out spam, and remove any malware issues. Backing your site up monthly eliminates the possibility of losing changes to the site, and protects it from potential computer catastrophes or unpredictable mistakes. It is easy for hackers to take advantage of websites that do not actively update and back up their content-management systems.
Your website is your company’s face to the world. Taking the time to keep your site and blog updated with your company’s latest information – new employees, pricing revisions, industry insight, etc. – reflects the current state of your business and helps it rank better in search. Don’t be caught with outdated information on your website, as it could cause more harm than good for your brand. Make sure that when a visitor returns to your site, they find and learn new information. Generating fresh content improves domain authority, engages with your audience, increases conversion rates, and strengthens your brand’s reputation.
In addition to analyzing a site’s performance, user-engagement is another aspect that is regularly monitored. Using Google Analytics, we examine which pages are receiving the most traffic and identify areas that need improvements. Our maintenance team proactively checks your site for content errors and broken links that need fixing. We test each form, evaluate its mobile experience, and make sure that plugins are functioning properly. As content is updated, we track how your audience is engaging with the website. We continuously revise our strategies to optimize your site for search engines, and make it easy for viewers to navigate through.
Erik J. Olson is the Founder & CEO of Array Digital—a marketing agency that enables its clients to achieve their dreams, fulfill their missions, and impact more lives with their services.