Why Your Website Needs a Continual Support Plan


Katya Ruiz

Katya Ruiz is the Executive Assistant at Array Digital. Companies come to us when their software or manual processes hold them back from growing. We automate solutions to complex problems so our clients can compete at a higher level.


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You’ve created a shiny new website and you’re proud of it. It’s the result of countless hours coming up with content, graphics, and finding ways to showcase all the great things your company has to offer. You’ve invested much of your time and money to make sure it’s just right, and finally your vision is on the web for the whole world to see.

Just like any investment, your website is valuable and worth protecting. Keeping it updated for potential and existing customers is crucial for today’s business. Likewise, in a world of hackers, wrong-doers, and technology glitches, it’s never too early or too late to think about protecting your online presence.

Updating Content

Maybe you’re a hands-on type of person and would like the ability to manage your website content at your will. Maybe you’d rather someone else take care of those details so you can focus on other aspects of your business. Either way, if you want to be competitive in today’s market you have to stay current on what your customers are looking for and your website should reflect that. It’s a big turn-off to go to a website and find outdated information, products, dates, and no current news or offerings. It implicates neglect and leaves consumers confused as to whether you’re still in business.

A website continual support plan gives you the ability to make all those changes with as little lag time as possible. It’s as simple as picking up the phone or shooting your web developer an email and listing all the updates and changes you’d like to see. Within a day or two your changes will be live and you won’t have spent an entire afternoon changing out links, graphics, or worse–online inventory.

Security

For website owners, few things are worse than finding out your site has been hacked or your data has been wiped out. Repairing the damage that is done can be very expensive, time-consuming, and detrimental to business operations. Website downtime is never a good thing, even for small companies that mostly use their websites as an online brochure. Being offline can mean missed opportunities and full-on breaches can be very hard to recover from.

Having a continual support plan helps prevent breaches before they start. And, as we all know, prevention is better than recovery. Continual support means having a set of eyes on your investment at all times. It means monitoring uptime and having expert input on how to optimize your site. It means putting security measures in place to ward-off would-be hackers in the first place. It means quick recovery of lost content by having regularly scheduled data backups. And most importantly, it means having help readily available in the unfortunate case your website is hacked.

With the majority of consumers now using the Internet to search for products and services, it is more important than ever to protect your online image and reputation. And, with continual support plans ranging from basic security monitoring to custom plans with abundant support time, there is something for every business–big and small.

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