Do you have any tools you feel like you’re “supposed” to use but don’t? Or any processes you’re “supposed” to follow but you really don’t?
We certainly do here at Array Digital and Erik has had this problem for basically his whole career. And a lot of times you’re paying for these tools…and they’re not cheap.
He’s noticed this cycle where we have a shiny new tool in front of us and we buy the subscription and we use the crap out of it for the first couple of weeks then we just fall out of the habit of using it regularly.
Kevin recently did an episode about Hubspot which we’re paying $500/month for a plan that we’re not using. And so we’re going to cut it when we reach the 1-year ending of our subscription and drop back to the free one.
Same thing with processes: we have processes galore here, so much so that we get overwhelmed with the number of processes and forget that they even exist. We take the time to write up these extensive processes and we recreate it or do it another way. This happens all the time in organizations and it’s a waste of time and resources because you’ll probably end up doing it inefficiently and you’re creating confusion.
If you’re actually using a tool to its full capacity and you’re getting value out of it, then paying for it makes sense. But if not, you’re wasting your time, your efficiency, and your money. When you find something you’re not using, either cut it or reposition it into your processes that are already set.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.