Service Level Agreements, or SLA, are what to expect when you’re hiring a web hosting company: the response time, the communication, and what you can expect from them if support is needed. We went ahead and put one together recently and it covers a wide range of things, going over projects and what our clients can expect: we have a timeline with deliverables. We also lay out every single service we offer and the different aspects of those services plus the frequency at which you can expect those things to happen.
You have everything upfront so there’s no question from our clients of what they can expect. We also use it as a sales tool because most companies like us do not have this; it puts all the issues out upfront and setting expectations from the get-go.
Here’s how you can set one up too: start documenting your services and the frequency of actions that are going to come from your team. We can guarantee this is going to save you a lot of hassles with your clients.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.