Kevin spent over a decade running an agency where they had lots of points of contact. Every member of his team would talk to the client individually and on the client side, we had tons of different people that would email and call our team.
At Array Digital, we had clients talking to every member of the team. Over the last year and a half, we’ve established a single point of contact very early in the sales process. The salesperson will establish that Jamal is the single point of contact to act as a liaison for the entire project.
It’s also important to establish a single point of contact on the client’s side. There’s no way to avoid having contact with other people on their team but ensure that there is one main person that everything is filtered through.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.