One of Erik’s friends recently asked why most of his podcast episodes are about the negative things going on in the business, surely there are some positives. And he’s right but Erik talks about the negatives because he knows there’s so much potential here to be something really amazing and whenever the team does stumble, there’s the disappointment that the company isn’t perfect.
If you can stop making stupid mistakes and can learn from them, you’ll just continue to improve over time. There are certain mistakes that he’s told the team can NEVER happen again. For example, there was an issue with the Contact Us forms on a few websites that we run (he’s talked about it on the podcast before). This mistake hasn’t happened again because we found an automatic way of handling it.
When a problem comes up, focus on it, then form a process around it to make sure it never happens again. If it continues to happen, then you’ve got another problem you need to address.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.