Over time, we change our prices, adjust our services, and add different services all based on the strategy that we’ve created for our individual clients. But when do we reprice an existing client?
If a client is going to continue services with us and want to sign a new contract, we don’t reprice them. They keep the same pricing they had with a new scope of work even if we’ve updated our pricing strategy.
If someone wants to remove a service, then we reprice it. Whatever the prices are for the services they already have minus the service they’re removing, that will be the new price.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.