We have recently been in a sales slump, despite lots of meetings, prospecting, etc. The wrong thing to do during a sales slump is to start signing clients that are not a fit simply because you want to hit some numbers. It’s easy to fall into that but don’t start to sign clients that are going to frustrate the team, drop our NPS score, sign clients that won’t really work effectively with us.
One of the great things about having monthly recurring revenue is that we do always have activity and an inflow of cash. And while we are trying our hardest to get some new sales, we don’t want to stray from our goals and values in order to do that.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.