We are in the midst of the Coronavirus crisis and as a result Erik has had a lot of news sent to him. The news isn’t something that Erik goes out searching for on a normal basis. For the most part he waits for the news to come to him. Whenever there is something big going on usually he hears about it from other people around him.
Recently his wife told him to check out an article about the Coronavirus in the local online newspaper. As he went to read it he saw one of our ads for our clients posted on the website. He was shocked. He couldn’t believe that one of our competitors was allowing our ads to be placed on their website. He understood that they were probably looking for a short-term gain, and given the fact that they probably aren’t making as much money these days it’s probably important, but he was still very surprised to see this.
When it comes to business don’t fall into that trap. It is almost always better to think about the long-term gain than the short-term.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.