We’ve been using video platforms as a sales tactic recently. The 2 we use the most are Vidyard and Loom, both Chrome extensions with free versions. All you do is start a new video and it will record the screen behind you with a small image of you narrating or talking.

Kevin has been using this to go into a prospect’s website so that he can illustrate the points he’s making, areas of improvement, etc. He then sends this link in the body of the email to get their attention. It’s been great for prospecting because the person is curious why their website is in the image.