Erik recently found himself needing to send out quite a bit of information to members of an organization he’s a part of. He tried to think of the best way to do this. He could have sent one very long email, but he decided against that because he didn’t want to bombard the readers with all that information at once. He then thought about sending a series of emails, but similarly, he didn’t think they would want to be reading a lot of material on a daily basis.
H decided instead to record short videos, about 1 to 2 minutes long, containing all the information they need. He then decided to add those videos to a drip campaign, which will send daily short emails, with the link to that day’s video. That will turn into a daily email with a short video, over the course of about 10 days. Those chunks of information via short videos is a lot more manageable than a bunch of information at once.
Erik uses videos to get out information to the team regularly, and it’s well received. Think of how you can incorporate video into your processes. It makes things a lot easier.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.