Journey To $100 Million

Podcast

Episode  647

To niche or not to niche

Episode Notes

Erik recently attended a Mastermind workshop with other agency owners.  One of the things that came up was whether to niche or not.  This is something that Erik and Kevin have gone back and forth on since Array Digital’s inception three years ago.

Chris Dreyer of Rankings.io was part of the Mastermind and he made a strong case for niching.   Of course there are pros and cons to niching, but overall the pros outweigh the cons by far.

Pros:

  • Greater trust
  • Sales conversion
  • Higher fees
  • Reduced competition
  • Many more

Cons:

  • Smaller market
  • More risk

When the pandemic hit earlier this year we quickly learned that some industries fared better than others.  We took inventory of which of our clients were doing well and which were not.  It was then that we decided our niche should be medical, law and home service industries.

About The Hosts


Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.


Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.


We want to hear from you! If you would, please consider leaving a review on your preferred platform! Let us know what you enjoyed, did not like, or anything at all! Thanks so much for tuning in!

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2020 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2020 Array Digital LLC