In this episode, Kevin provides a sales update. In the third quarter of the 2019, the company crushed their quarterly goal of $30,000 in new monthly recurring revenue by August.
But in reality, there was a slowdown of sales activity and meetings in July, and that led to a slowdown of closings in September.
Knowing that meetings lead to sales, and there is a time delay between the two, the company has added a new KPI to track new unique prospecting meetings. By tracking that, we’ll have a leading indicator of how many sales we should expect to have based on the number of meetings we had previously.
We cannot make people buy from us. All we can do is have as many meetings as possible to try to get in front of prospective clients and then eventually close them.
Kevin is very confident with the sales process. But there will be ups and downs along the way. Right now we are tracking deals, closed deals, and new unique meetings as KPIs. As we grow, we are learning and tracking more data to help us project outcomes better.
Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.
Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.